{"id":111,"date":"2014-03-07T23:54:48","date_gmt":"2014-03-07T16:54:48","guid":{"rendered":"https:\/\/www.vietanalytics.com\/?p=111"},"modified":"2025-09-29T14:20:24","modified_gmt":"2025-09-29T14:20:24","slug":"google-analytic-ghi-de-nguon-truy-cap","status":"publish","type":"post","link":"https:\/\/tiendathoang.com\/vietanalytics\/2014\/03\/07\/google-analytic-ghi-de-nguon-truy-cap\/","title":{"rendered":"Quy lu\u1eadt ghi \u0111\u00e8 (override) ngu\u1ed3n truy c\u1eadp c\u1ee7a Google Analytics"},"content":{"rendered":"<p>Vi\u1ec7c hi\u1ec3u c\u00e1c kh\u00e1i ni\u1ec7m v\u1ec1 ngu\u1ed3n truy c\u1eadp trong Google Analytics r\u1ea5t quan tr\u1ecdng v\u00ec nhi\u1ec1u t\u00ednh n\u0103ng, b\u00e1o c\u00e1o v\u00e0 c\u00e1c s\u1ed1 li\u1ec7u kh\u00e1c ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1ch Analytics t\u00ednh to\u00e1n s\u1ed1 li\u1ec7u n\u00e0y: t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (conversion rate), \u0111\u00e1nh gi\u00e1 k\u00eanh qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 (channel)&#8230;<\/p>\n<div id=\"attachment_112\" style=\"width: 442px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2014\/03\/ghi-de-nguon-truy-cap.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-112\" class=\"size-medium wp-image-112\" alt=\"T\u00ecm hi\u1ec3u c\u00e1ch Google t\u00ednh ngu\u1ed3n truy c\u1eadp cho trang web c\u1ee7a b\u1ea1n.\" src=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2014\/03\/ghi-de-nguon-truy-cap-432x450.png\" width=\"432\" height=\"450\" srcset=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2014\/03\/ghi-de-nguon-truy-cap-432x450.png 432w, https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2014\/03\/ghi-de-nguon-truy-cap.png 541w\" sizes=\"auto, (max-width: 432px) 100vw, 432px\" \/><\/a><p id=\"caption-attachment-112\" class=\"wp-caption-text\">T\u00ecm hi\u1ec3u c\u00e1ch Google t\u00ednh ngu\u1ed3n truy c\u1eadp cho trang web c\u1ee7a b\u1ea1n. Ngu\u1ed3n: Google Help.<\/p><\/div>\n<p>Th\u00f4ng tin m\u1ed7i l\u01b0\u1ee3t truy c\u1eadp \u0111\u01b0\u1ee3c l\u01b0u tr\u00ean cookie c\u1ee7a m\u00e1y t\u00ednh kh\u00e1ch truy c\u1eadp bao g\u1ed3m c\u00e1c th\u00f4ng tin:<\/p>\n<ul>\n<li>Ngu\u1ed3n truy c\u1eadp (source)<\/li>\n<li>Chi\u1ebfn d\u1ecbch (campaign)<\/li>\n<li>Ph\u01b0\u01a1ng ti\u1ec7n chi\u1ebfn d\u1ecbch (medium)<\/li>\n<li>T\u1eeb kh\u00f3a chi\u1ebfn d\u1ecbch (term)<\/li>\n<li>N\u1ed9i dung chi\u1ebfn d\u1ecbch (content)<\/li>\n<\/ul>\n<p>M\u1ed7i khi kh\u00e1ch truy c\u1eadp gh\u00e9 website c\u1ee7a b\u1ea1n, Google Analytics (GA) c\u1eadp nh\u1eadt cookie n\u00e0y v\u1edbi c\u00e1c th\u00f4ng tin c\u1ee7a l\u01b0\u1ee3t truy c\u1eadp. Khi cookie \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt, GA s\u1ebd b\u1ecf (kh\u00f4ng ti\u1ebfp t\u1ee5c t\u00ednh) th\u00f4ng tin c\u1ee7a l\u01b0\u1ee3t truy c\u1eadp tr\u01b0\u1edbc. V\u00e0 k\u1ebft qu\u1ea3 l\u00e0 GA ch\u1ec9 theo d\u00f5i th\u00f4ng tin c\u1ee7a l\u01b0\u1ee3t truy c\u1eadp hi\u1ec7n t\u1ea1i, KH\u00d4NG ph\u1ea3i th\u00f4ng tin c\u1ee7a l\u01b0\u1ee3t truy c\u1eadp tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n<p>V\u1ec1 c\u01a1 b\u1ea3n, c\u00f3 4 lo\u1ea1i ngu\u1ed3n truy c\u1eadp nh\u01b0 sau:<\/p>\n<h2>1. C\u00e1c chi\u1ebfn d\u1ecbch (campaigns):<\/h2>\n<p>\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 ng\u01b0\u1eddi truy c\u1eadp click v\u00e0o m\u1ed9t qu\u1ea3ng c\u00e1o AdWords ho\u1eb7c m\u1ed9t link c\u00f3 g\u1eafn th\u1ebb chi\u1ebfn d\u1ecbch.<\/p>\n<ul>\n<li>B\u1ea1n c\u00f3 th\u1ec3 t\u00f9y bi\u1ebfn c\u1ea3 5 tham s\u1ed1 c\u1ee7a chi\u1ebfn d\u1ecbch<\/li>\n<li>N\u1ebfu \u0111\u00f3 l\u00e0 truy c\u1eadp t\u1eeb qu\u1ea3ng c\u00e1o AdWords th\u00ec cookie s\u1ebd h\u01a1i kh\u00e1c m\u1ed9t ch\u00fat, v\u00ec c\u00f3 th\u00f4ng tin c\u1ee7a th\u1ebb gclid. GA s\u1ebd \u0111\u1ea9y c\u00e1c tham s\u1ed1 cho 5 tham s\u1ed1 n\u00e0y t\u1eeb t\u00e0i kho\u1ea3n AdWords \u0111\u01b0\u1ee3c link v\u1edbi GA.<\/li>\n<\/ul>\n<h2>2. T\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean (organic)<\/h2>\n<p>Ngu\u1ed3n n\u00e0y hi\u1ec3n th\u1ecb khi ng\u01b0\u1eddi d\u00f9ng v\u00e0o website t\u1eeb m\u1ed9t link \u1edf trang k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c c\u1ed7 m\u00e1y t\u00ecm ki\u1ebfm (V\u00ed d\u1ee5: Google, Bing, Yahoo, v.v.)<\/p>\n<ul>\n<li>Soure: Google\/Bing\/Yahoo&#8230;<\/li>\n<li>Campaign: (organic)<\/li>\n<li>Medium: organic<\/li>\n<li>Term: t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfmB\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o th\u00eam v\u1ec1 vi\u1ec7c theo d\u00f5i v\u00e0 x\u1eed l\u00fd c\u00e1c trang b\u00e1o l\u1ed7i 404 t\u1ea1i \u0111\u00e2y.<\/li>\n<\/ul>\n<h2>3. Ngu\u1ed3n gi\u1edbi thi\u1ec7u (referral)<\/h2>\n<p>Ngu\u1ed3n n\u00e0y xu\u1ea5t hi\u1ec7n khi ng\u01b0\u1eddi d\u00f9ng click v\u00e0o website t\u1eeb m\u1ed9t link \u1edf website kh\u00e1c.<\/p>\n<ul>\n<li>Source: www.referral-site.com (trang web ch\u1ee9a link m\u00e0 ng\u01b0\u1eddi d\u00f9ng click v\u00e0o)<\/li>\n<li>Campaign: (referral)<\/li>\n<li>Medium: referral<\/li>\n<li>Content: \/path\/from\/clicked\/link (ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a link sau khi b\u1ecf t\u00ean mi\u1ec1n)<\/li>\n<\/ul>\n<h2>4. Ngu\u1ed3n tr\u1ef1c ti\u1ebfp (direct)<\/h2>\n<p>Khi m\u00e0 GA kh\u00f4ng th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ngu\u1ed3n g\u1ed1c t\u1ed1t h\u01a1n c\u1ee7a ngu\u1ed3n truy c\u1eadp th\u00ec n\u00f3 s\u1eed d\u1ee5ng ngu\u1ed3n n\u00e0y. Th\u00f4ng th\u01b0\u1eddng \u0111i\u1ec1u n\u00e0y ngh\u0129a l\u00e0 ng\u01b0\u1eddi d\u00f9ng g\u00f5 tr\u1ef1c ti\u1ebfp \u0111\u1ecba ch\u1ec9 website l\u00ean thanh bar c\u1ee7a tr\u00ecnh duy\u1ec7t. Ho\u1eb7c l\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 bookmark trang web v\u00e0 click t\u1eeb bookmark.<\/p>\n<ul>\n<li>Source: (direct)<\/li>\n<li>Campaign: (direct)<\/li>\n<li>Medium: (r\u1ed7ng)<\/li>\n<\/ul>\n<h2>V\u1eady \u0111i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu b\u1ea1n thay \u0111\u1ed5i ngu\u1ed3n (truy c\u1eadp) trong m\u1ed9t l\u01b0\u1ee3t truy c\u1eadp? V\u00e0 \u0111i\u1ec1u g\u00ec x\u1ea3y ra n\u1ebfu b\u1ea1n v\u00e0o website\u00a0t\u1eeb 2 l\u01b0\u1ee3t truy c\u1eadp kh\u00e1c nhau?<\/h2>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c quy lu\u1eadt \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111i\u1ec1u \u0111\u00f3:<\/p>\n<p><b>L\u01b0\u1ee3t truy c\u1eadp quay tr\u1edf l\u1ea1i (returning visit)<\/b><\/p>\n<ul>\n<li>Direct KH\u00d4NG bao gi\u1edd ghi \u0111\u00e8<\/li>\n<li>Campaign lu\u00f4n lu\u00f4n ghi \u0111\u00e8<\/li>\n<li>Referral lu\u00f4n lu\u00f4n ghi \u0111\u00e8<\/li>\n<li>Organic lu\u00f4n lu\u00f4n ghi \u0111\u00e8<\/li>\n<\/ul>\n<p><b>Trong c\u00f9ng m\u1ed9t l\u01b0\u1ee3t truy c\u1eadp (same visit)<\/b><\/p>\n<ul>\n<li>Direct KH\u00d4NG bao gi\u1edd ghi \u0111\u00e8<\/li>\n<li>Campaign lu\u00f4n lu\u00f4n ghi \u0111\u00e8<\/li>\n<li>Referral KH\u00d4NG bao gi\u1edd ghi \u0111\u00e8<\/li>\n<li>Organic lu\u00f4n lu\u00f4n ghi \u0111\u00e8<\/li>\n<\/ul>\n<p>H\u00ecnh v\u1ebd d\u01b0\u1edbi \u0111\u00e2y m\u00f4 t\u1ea3 \u0111i\u1ec1u n\u00e0y:<\/p>\n<div id=\"attachment_116\" style=\"width: 399px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2014\/03\/quy-luat-ghi-de-nguon-truy-cap-trong-ga.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-116\" class=\"size-full wp-image-116\" alt=\"t\u1eaft quy lu\u1eadt. Ghi ch\u00fa: m\u0169i t\u00ean l\u00e0 th\u1ec3 hi\u1ec7n ghi \u0111\u00e8 (override). \" src=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2014\/03\/quy-luat-ghi-de-nguon-truy-cap-trong-ga.png\" width=\"389\" height=\"410\" \/><\/a><p id=\"caption-attachment-116\" class=\"wp-caption-text\">t\u1eaft quy lu\u1eadt. Ghi ch\u00fa: m\u0169i t\u00ean l\u00e0 th\u1ec3 hi\u1ec7n ghi \u0111\u00e8 (override). Ngu\u1ed3n: cereto.net.<\/p><\/div>\n<h2>T\u00f3m l\u1ea1i:<\/h2>\n<ul>\n<li>C\u00e1c ngu\u1ed3n Campaign, Organic v\u00e0 Referral lu\u00f4n lu\u00f4n ghi \u0111\u00e8 ngu\u1ed3n tr\u01b0\u1edbc n\u00f3.<\/li>\n<li>Direct kh\u00f4ng bao gi\u1edd ghi \u0111\u00e8 ngu\u1ed3n kh\u00e1c tr\u01b0\u1edbc n\u00f3.<\/li>\n<li>Trong c\u00f9ng m\u1ed9t l\u01b0\u1ee3t truy c\u1eadp, ngu\u1ed3n Referral s\u1ebd kh\u00f4ng khi \u0111\u00e8 c\u00e1c ngu\u1ed3n tr\u01b0\u1edbc n\u00f3.<\/li>\n<\/ul>\n<h2>Ch\u00fa \u00fd<\/h2>\n<ul>\n<li>B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng utm_nooverride=1 trong URL c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng tham s\u1ed1 n\u00e0y v\u00e0 b\u1ea1n \u0111\u00e3 c\u00f3 m\u1ed9t ngu\u1ed3n truy c\u1eadp tr\u01b0\u1edbc \u0111\u00f3, GA s\u1ebd kh\u00f4ng ghi \u0111\u00e8 ngu\u1ed3n truy c\u1eadp hi\u1ec7n t\u1ea1i.<\/li>\n<li>Google n\u00f3i r\u00f5 (xem \u1edf ph\u1ea7n Link tham kh\u1ea3o) c\u00e1c th\u00f4ng tin n\u00e0y kh\u00f4ng \u00e1p d\u1ee5ng \u0111\u1ed1i v\u1edbi thu th\u1eadp d\u1eef li\u1ec7u s\u1eed d\u1ee5ng Google Analytics SDK cho b\u1ea5t k\u1ef3 h\u1ec7 \u0111i\u1ec1u h\u00e0nh mobile n\u00e0o.<\/li>\n<li>Google kh\u00f4ng n\u00f3i r\u00f5 r\u00e0ng c\u00e1c t\u00ednh n\u00e0y ch\u1ec9 \u00e1p d\u1ee5ng cho ph\u01b0\u01a1ng th\u1ee9c theo d\u00f5i c\u0169 (s\u1eed d\u1ee5ng ga.js) hay \u00e1p d\u1ee5ng cho c\u1ea3 hai ph\u01b0\u01a1ng ph\u00e1p: s\u1eed d\u1ee5ng ga.js v\u00e0 analytics.js (Universal Analytics) v\u00ec: \u1edf phi\u00ean b\u1ea3n h\u1ed7 tr\u1ee3 ti\u1ebfng Vi\u1ec7t (thay link \u1edf d\u01b0\u1edbi \u201cen\u201d th\u00e0nh \u201cvi\u201d) n\u00f3i th\u00f4ng tin n\u00e0y ch\u1ec9 \u00e1p d\u1ee5ng cho ga.js, trong khi phi\u00ean b\u1ea3n ti\u1ebfng Anh ch\u1ec9 n\u00f3i r\u1eb1ng c\u00e1c h\u00ecnh \u1ea3nh minh h\u1ecda l\u00e0 t\u1eeb ga.js. Theo m\u00ecnh hi\u1ec3u v\u00e0 \u0111\u01b0\u1ee3c bi\u1ebft th\u00ec c\u00e1ch t\u00ednh n\u00e0y v\u1eabn \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ed1i v\u1edbi ph\u01b0\u01a1ng ph\u00e1p m\u1edbi analytics.js (Universal Analytics).<\/li>\n<\/ul>\n<h2>Link tham kh\u1ea3o:<\/h2>\n<ul>\n<li>http:\/\/cutroni.com\/blog\/2006\/11\/10\/how-does-google-analytics-track-conversion-referals\/<\/li>\n<li>http:\/\/eduardo.cereto.net\/google-analytics-source-override-precedence<\/li>\n<li>https:\/\/support.google.com\/analytics\/answer\/2731565?hl=en<\/li>\n<\/ul>\n<p><i>B\u1ea1n ngh\u0129a sao v\u1ec1 c\u00e1c th\u00f4ng tin v\u1ec1 ghi \u0111\u00e8 ngu\u1ed3n truy c\u1eadp trong b\u00e0i vi\u1ebft, VietAnalytics r\u1ea5t mu\u1ed1n nghe \u00fd ki\u1ebfn c\u1ee7a b\u1ea1n \u1edf d\u01b0\u1edbi \u0111\u00e2y?<\/i> <i><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vi\u1ec7c hi\u1ec3u c\u00e1c kh\u00e1i ni\u1ec7m v\u1ec1 ngu\u1ed3n truy c\u1eadp trong Google Analytics r\u1ea5t quan tr\u1ecdng v\u00ec nhi\u1ec1u t\u00ednh n\u0103ng, b\u00e1o c\u00e1o v\u00e0 c\u00e1c s\u1ed1 li\u1ec7u kh\u00e1c ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1ch Analytics t\u00ednh to\u00e1n s\u1ed1 li\u1ec7u n\u00e0y: t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (conversion rate), \u0111\u00e1nh gi\u00e1 k\u00eanh qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 (channel)&#8230;<br \/>\nV\u1eady c\u1ee5 th\u1ec3 Google Analytics t\u00ednh to\u00e1n ngu\u1ed3n (truy c\u1eadp) \u1edf trong c\u00f9ng m\u1ed9t l\u01b0\u1ee3t truy c\u1eadp v\u00e0 kh\u00e1c l\u01b0\u1ee3t truy c\u1eadp nh\u01b0 th\u1ebf n\u00e0o? <a href=\"https:\/\/tiendathoang.com\/vietanalytics\/2014\/03\/07\/google-analytic-ghi-de-nguon-truy-cap\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":112,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[11,13],"class_list":["post-111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reporting","tag-intermediate","tag-google-analytics"],"jetpack_featured_media_url":"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2014\/03\/ghi-de-nguon-truy-cap.png","_links":{"self":[{"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/posts\/111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/comments?post=111"}],"version-history":[{"count":1,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/posts\/111\/revisions"}],"predecessor-version":[{"id":245,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/posts\/111\/revisions\/245"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/media\/112"}],"wp:attachment":[{"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/media?parent=111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/categories?post=111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/tags?post=111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}