{"id":129,"date":"2014-03-15T13:31:30","date_gmt":"2014-03-15T06:31:30","guid":{"rendered":"https:\/\/www.vietanalytics.com\/?p=129"},"modified":"2025-09-29T14:38:56","modified_gmt":"2025-09-29T14:38:56","slug":"google-analytic-la-gi-hoat-dong-the-nao","status":"publish","type":"post","link":"https:\/\/tiendathoang.com\/vietanalytics\/2014\/03\/15\/google-analytic-la-gi-hoat-dong-the-nao\/","title":{"rendered":"Google Analytics l\u00e0 g\u00ec? N\u00f3 ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?"},"content":{"rendered":"<p>Nh\u01b0 ch\u00fang ta \u0111\u00e3 bi\u1ebft, vi\u1ec7c ph\u00e2n t\u00edch website l\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu v\u00e0 s\u1ebd \u0111em l\u1ea1i cho ch\u00fang ta nh\u1eefng th\u00f4ng tin qu\u00fd gi\u00e1. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i s\u1ebd l\u00e0m r\u00f5 th\u00eam v\u1ec1 c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch website ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay Google Analytics.<\/p>\n<p>Khi l\u00e0m vi\u1ec7c cho m\u1ed9t c\u00f4ng ty chuy\u00ean v\u1ec1 search engine marketing, t\u00f4i khuy\u00ean c\u00e1c kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y v\u00e0 h\u1ecd th\u01b0\u1eddng k\u00eau l\u00ean: \u201cT\u00f4i ch\u01b0a nghe \u0111\u1ebfn c\u00e1i n\u00e0y bao gi\u1edd!\u201d. R\u1ed3i h\u1ecd h\u1ecfi: \u201cGoogle analytics l\u00e0 g\u00ec? N\u00f3 ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?\u201d.<\/p>\n<h2>C\u00f3 th\u1ec3 b\u1ea1n \u0111ang c\u00f3 c\u00f9ng m\u1ed1i b\u1eadn t\u00e2m. \u0110\u1eebng lo, kh\u00f4ng ch\u1ec9 m\u00ecnh b\u1ea1n nh\u01b0 v\u1eady \u0111\u00e2u.<\/h2>\n<p>C\u00e1c ch\u1ee7 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf kh\u00f4ng mong mu\u1ed1n tr\u1edf th\u00e0nh m\u1ed9t chuy\u00ean gia ph\u00e2n t\u00edch. H\u1ecd ch\u1ec9 mu\u1ed1n ph\u00e1t tri\u1ec3n c\u00f4ng ty v\u00e0 \u0111\u01b0\u01a1ng nhi\u00ean website l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng nh\u1ecf trong k\u1ebf ho\u1ea1ch \u0111\u00f3. Nh\u01b0ng v\u1ea5n \u0111\u1ec1 l\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 h\u1ecd bi\u1ebft website c\u1ee7a h\u1ecd \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t hay kh\u00f4ng?<\/p>\n<p>Google Analytics s\u1ebd ti\u1ebft l\u1ed9 c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi n\u00eau tr\u00ean. V\u1eady th\u00ec b\u1ea1n c\u1ea7n b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u?<\/p>\n<h2>\u0110\u1ea7u ti\u00ean ph\u1ea3i hi\u1ec3u Google Analytics v\u00e0 c\u00e1ch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a n\u00f3.<\/h2>\n<div id=\"attachment_131\" style=\"width: 460px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2014\/03\/orange-google_analytics.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-131\" class=\"wp-image-131 size-medium\" src=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2014\/03\/orange-google_analytics-450x338.jpg\" alt=\"Google Analytics l\u00e0 g\u00ec? N\u00f3 ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?\" width=\"450\" height=\"338\" srcset=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2014\/03\/orange-google_analytics-450x338.jpg 450w, https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2014\/03\/orange-google_analytics.jpg 866w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/a><p id=\"caption-attachment-131\" class=\"wp-caption-text\">Google Analytics l\u00e0 g\u00ec? N\u00f3 ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/p><\/div>\n<p>Google Analytics l\u00e0 c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch web mi\u1ec5n ph\u00ed. C\u00f4ng c\u1ee5 n\u00e0y t\u1ea1o ra s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea chi ti\u1ebft v\u1ec1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u00ean m\u1ed9t trang web. Tr\u00ean trang web c\u1ee7a m\u00ecnh, Google gi\u1ea3i th\u00edch r\u1eb1ng h\u1ec7 th\u1ed1ng \u00a0n\u00e0y &#8220;gi\u00fap b\u1ea1n ph\u00e2n t\u00edch l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 v\u1ebd m\u1ed9t b\u1ee9c tranh ho\u00e0n ch\u1ec9nh v\u1ec1 ng\u01b0\u1eddi truy c\u1eadp c\u00f9ng v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd, b\u1ea5t c\u1ee9 n\u01a1i n\u00e0o h\u1ecd truy c\u1eadp v\u00e0o cho t\u1edbi khi h\u1ecd mua h\u00e0ng.&#8221;<\/p>\n<p>Google Analytics s\u1eed d\u1ee5ng cookie c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t (first-party cookie) tr\u00ean m\u1ed7i m\u00e1y t\u00ednh c\u1ee7a ng\u01b0\u1eddi truy c\u1eadp, n\u01a1i l\u01b0u tr\u1eef nh\u1eefng th\u00f4ng tin \u1ea9n danh. \u0110\u00e2y l\u00e0 t\u1eadp h\u1ee3p d\u1eef li\u1ec7u m\u00e0 ng\u01b0\u1eddi truy c\u1eadp \u0111\u00e3 \u0111\u1ec3 l\u1ea1i v\u00e0 c\u1eadp nh\u1eadt v\u00e0o t\u00e0i kho\u1ea3n Google Analytics c\u1ee7a b\u1ea1n.<\/p>\n<h2>Google Analytics l\u00e0 c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch website ph\u1ed5 bi\u1ebfn nh\u1ea5t th\u1ebf gi\u1edbi<\/h2>\n<p>Google Analytics ph\u1ed5 bi\u1ebfn t\u1edbi m\u1ee9c n\u00e0o? Theo th\u1ed1ng k\u00ea c\u1ee7a MarketingLand.com th\u00ec:<\/p>\n<ul>\n<li>Google analytics \u0111\u01b0\u1ee3c c\u00e0i \u0111\u1eb7t tr\u00ean h\u01a1n 10 tri\u1ec7u websites<\/li>\n<li>60% c\u00e1c website thu\u1ed9c top 10.000 s\u1eed d\u1ee5ng GA<\/li>\n<li>50% c\u00e1c website thu\u1ed9c top 1 tri\u1ec7u s\u1eed d\u1ee5ng GA<\/li>\n<\/ul>\n<p>Nh\u1eefng ng\u01b0\u1eddi s\u1edf h\u1eefu website \u0111\u0103ng k\u00ed t\u00e0i kho\u1ea3n GA kh\u00f4ng ph\u1ea3i ch\u1ec9 v\u00ec n\u00f3 mi\u1ec5n ph\u00ed (v\u00e0 ph\u1ed5 bi\u1ebfn) m\u00e0 c\u00f2n v\u00ec n\u00f3 th\u1ef1c s\u1ef1 c\u00f3 \u00edch. B\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c v\u00f4 s\u1ed1 nh\u1eefng hi\u1ec3u bi\u1ebft v\u1ec1 website c\u1ee7a b\u1ea1n v\u00e0 Google \u0111\u00e3 l\u00e0m ph\u1ea7n m\u1ec1m n\u00e0y \u0111\u01a1n gi\u1ea3n nh\u1ea5t c\u00f3 th\u1ec3, \u00a0nh\u1eefng ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u c\u0169ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng t\u1ed1t.<\/p>\n<h2>GA ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n<p>GA l\u00e0 ph\u1ea7n m\u1ec1m k\u1ebft n\u1ed1i websitie c\u1ee7a b\u1ea1n th\u00f4ng qua m\u1ed9t m\u00e3 theo d\u00f5i. \u0110\u00e2y l\u00e0 m\u1ed9t \u0111o\u1ea1n nh\u1ecf m\u00e3 Javascript \u0111\u01b0\u1ee3c t\u1ea1o trong t\u00e0i kho\u1ea3n c\u1ee7a b\u1ea1n, v\u00ed d\u1ee5 nh\u01b0 th\u1ebf n\u00e0y:<\/p>\n<div id=\"attachment_130\" style=\"width: 460px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2014\/03\/ga-tracking-code-for-web.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-130\" class=\"size-medium wp-image-130\" src=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2014\/03\/ga-tracking-code-for-web-450x160.png\" alt=\"V\u00ed d\u1ee5 m\u1ed9t tracking code cho website.\" width=\"450\" height=\"160\" srcset=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2014\/03\/ga-tracking-code-for-web-450x160.png 450w, https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2014\/03\/ga-tracking-code-for-web.png 1193w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/a><p id=\"caption-attachment-130\" class=\"wp-caption-text\">V\u00ed d\u1ee5 m\u1ed9t tracking code cho website.<\/p><\/div>\n<p>Ch\u1ee7 t\u00e0i kho\u1ea3n t\u1ea1o ra m\u00e3 n\u00e0y v\u00e0 sau \u0111\u00f3 \u0111\u1eb7t n\u00f3 v\u00e0o ph\u1ea7n m\u00e3 HTML \u1edf ph\u1ea7n back-end tr\u00ean site c\u1ee7a h\u1ecd. M\u00e3 GA c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1eb7t tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c trang b\u1ea1n mu\u1ed1n theo d\u00f5i tr\u00ean website.<\/p>\n<h2>C\u00e0i \u0111\u1eb7t GA r\u1ea5t \u0111\u01a1n gi\u1ea3n<\/h2>\n<p>B\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c t\u00e0i kho\u1ea3n GA v\u00e0 s\u1eed d\u1ee5ng ngay ch\u1ec9 trong m\u1ed9t bu\u1ed5i chi\u1ec1u theo c\u00e1c b\u01b0\u1edbc sau:<\/p>\n<ol>\n<li>Truy c\u1eadp website c\u1ee7a Google Analytics v\u00e0 thi\u1ebft l\u1eadp t\u00e0i kho\u1ea3n.<\/li>\n<li>C\u00e0i \u0111\u1eb7t t\u00e0i kho\u1ea3n c\u1ee7a b\u1ea1n \u0111\u1ec3 theo d\u00f5i trang web c\u1ee7a m\u00ecnh. Th\u00eam c\u00e1c m\u00e3 theo d\u00f5i cho website, \u1ee9ng d\u1ee5ng tr\u00ean \u0111i\u1ec7n tho\u1ea1i hay blog m\u00e0 b\u1ea1n \u0111ang c\u00f3. V\u1edbi m\u1ed7i b\u01b0\u1edbc c\u00e0i \u0111\u1eb7t, GA s\u1ebd c\u00f3 h\u01b0\u1edbng d\u1eabn c\u1ee5 th\u1ec3 \u0111\u1ec3 gi\u00fap b\u1ea1n ho\u00e0n th\u00e0nh qu\u00e1 tr\u00ecnh c\u00e0i \u0111\u1eb7t.<\/li>\n<li>C\u00e0i \u0111\u1eb7t m\u00e3 theo d\u00f5i (tracking code). \u0110o\u1ea1n m\u00e3 n\u00e0y, \u0111\u01b0\u1ee3c \u0111\u1eb7t v\u00e0o khu v\u1ef1c ti\u00eau \u0111\u1ec1 (header) c\u1ee7a \u0111o\u1ea1n m\u00e3 Javasript c\u1ee7a b\u1ea1n, s\u1ebd th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c thu th\u1eadp v\u00e0 chuy\u1ec3n d\u1eef li\u1ec7u \u0111\u1ebfn t\u00e0i kho\u1ea3n GA c\u1ee7a b\u1ea1n.<\/li>\n<\/ol>\n<p>C\u00f2n g\u00ec \u0111\u01a1n gi\u1ea3n h\u01a1n th\u1ebf kh\u00f4ng nh\u1ec9?<\/p>\n<p>B\u1ea1n c\u00f2n ng\u1ea1i c\u00e1i g\u00ec m\u00e0 ch\u01b0a c\u00e0i \u0111\u1eb7t v\u00e0 s\u1eed d\u1ee5ng Google Analytics? N\u1ebfu c\u00f2n th\u1eafc m\u1eafc, vui l\u00f2ng comment \u1edf d\u01b0\u1edbi b\u00e0i vi\u1ebft nh\u00e9.<\/p>\n<p><i>B\u00e0i d\u1ecbch t\u1eeb: http:\/\/www.astekblog.com\/web-analytics\/what-is-google-analytics-how-does-it-work\/<\/i><\/p>\n<p align=\"right\"><i>Ng\u01b0\u1eddi d\u1ecbch: Huy\u1ec1n Thuxu<\/i><\/p>\n<p align=\"right\"><i>Ng\u01b0\u1eddi bi\u00ean t\u1eadp: Dat Hoang<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nh\u01b0 ch\u00fang ta \u0111\u00e3 bi\u1ebft, vi\u1ec7c ph\u00e2n t\u00edch website l\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu v\u00e0 s\u1ebd \u0111em l\u1ea1i cho ch\u00fang ta nh\u1eefng th\u00f4ng tin qu\u00fd gi\u00e1. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i s\u1ebd l\u00e0m r\u00f5 th\u00eam v\u1ec1 c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch&hellip; <a href=\"https:\/\/tiendathoang.com\/vietanalytics\/2014\/03\/15\/google-analytic-la-gi-hoat-dong-the-nao\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":131,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[9,13],"class_list":["post-129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-introductory","tag-google-analytics"],"jetpack_featured_media_url":"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2014\/03\/orange-google_analytics.jpg","_links":{"self":[{"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/posts\/129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/comments?post=129"}],"version-history":[{"count":3,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/posts\/129\/revisions"}],"predecessor-version":[{"id":263,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/posts\/129\/revisions\/263"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/media\/131"}],"wp:attachment":[{"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/media?parent=129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/categories?post=129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/tags?post=129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}