{"id":140,"date":"2014-03-28T23:28:30","date_gmt":"2014-03-28T16:28:30","guid":{"rendered":"https:\/\/www.vietanalytics.com\/?p=140"},"modified":"2025-09-29T14:36:10","modified_gmt":"2025-09-29T14:36:10","slug":"goal-converstion-rate-khong-dua-tren-unique-visits","status":"publish","type":"post","link":"https:\/\/tiendathoang.com\/vietanalytics\/2014\/03\/28\/goal-converstion-rate-khong-dua-tren-unique-visits\/","title":{"rendered":"T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i m\u1ee5c ti\u00eau kh\u00f4ng d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch truy c\u1eadp"},"content":{"rendered":"

Trong Google Analytics, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (conversion rate) 2.62% cho m\u1ee5c ti\u00eau (goal) c\u1ee7a website kh\u00f4ng c\u00f3 ngh\u0129a r\u1eb1ng \u0111\u00f3 l\u00e0 2.62% s\u1ed1 ng\u01b0\u1eddi (unique visitors) <\/i>\u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i. Thay v\u00ec th\u1ebf, n\u00f3 c\u00f3 ngh\u0129a r\u1eb1ng 2.62% trong t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t truy c\u1eadp (visits)<\/i> \u00a0\u0111\u00e3 ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau.<\/p>\n

V\u00ec v\u1eady, \u0111i\u1ec1u n\u00e0y h\u00e0m \u00fd r\u1eb1ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd b\u1ecb \u0111\u00e1nh gi\u00e1 gi\u1ea3m \u0111i trong khi hi\u1ec7u qu\u1ea3 th\u1ef1c s\u1ef1 c\u1ee7a website \u0111ang \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n. N\u1ebfu m\u1ed9t m\u1ee5c ti\u00eau c\u1ea7n nhi\u1ec1u l\u01b0\u1ee3t truy c\u1eadp h\u01a1n \u0111\u1ec3 ho\u00e0n th\u00e0nh trong khi m\u1ee5c ti\u00eau \u0111\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u01b0 k\u1ef3 v\u1ecdng, th\u00ec website c\u1ee7a b\u1ea1n \u0111ang l\u00e0m t\u1ed1t ph\u1ea7n vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch truy c\u1eadp th\u00e0nh kh\u00e1ch h\u00e0ng.<\/p>\n

 <\/p>\n

\nHi\u1ec3u \u0111\u00fang c\u00e1ch t\u00ednh t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i m\u1ee5c ti\u00eau. Ngu\u1ed3n \u1ea3nh: GA Tip of the Day.<\/p>\n
\"Hi\u1ec3u<\/a>

Hi\u1ec3u \u0111\u00fang c\u00e1ch t\u00ednh t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i m\u1ee5c ti\u00eau. Ngu\u1ed3n \u1ea3nh: GA Tip of the Day.<\/p><\/div>\n

M\u1ed9t s\u1ed1 li\u1ec7u (metric) r\u00f5 r\u00e0ng h\u01a1n l\u00e0 s\u1ed1 l\u01b0\u1ee3ng m\u1ee5c ti\u00eau ho\u00e0n th\u00e0nh. \u0110\u00e2y l\u00e0 m\u1ed9t con s\u1ed1 tuy\u1ec7t \u0111\u1ed1i v\u00e0 n\u00f3 kh\u00f4ng c\u1ea7n nhi\u1ec1u s\u1ef1 gi\u1ea3i th\u00edch \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u1ec3 hi\u1ec3u. Tuy nhi\u00ean, ch\u00fang ta c\u1ea7n ghi nh\u1edb r\u1eb1ng m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch truy c\u1eadp website c\u00f3 th\u1ec3 kh\u00f4ng ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau tr\u00ean website, m\u00e0 th\u00f4ng qua \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng (brick-and-mortar).<\/p>\n

N\u1ebfu v\u1eady, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 ch\u00fang ta n\u00ean b\u1ecf qua t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i? \u0110\u01b0\u01a1ng nhi\u00ean l\u00e0 kh\u00f4ng, n\u00f3 v\u1eabn l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng, nh\u01b0ng ch\u00fang ta c\u1ea7n nh\u1edb v\u00e0 hi\u1ec3u c\u00e1ch m\u00e0 n\u00f3 \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n.<\/p>\n

B\u1ea1n c\u00f2n ng\u1ea1i c\u00e1i g\u00ec m\u00e0 ch\u01b0a c\u00e0i \u0111\u1eb7t v\u00e0 s\u1eed d\u1ee5ng Google Analytics? N\u1ebfu c\u00f2n th\u1eafc m\u1eafc, vui l\u00f2ng comment \u1edf d\u01b0\u1edbi b\u00e0i vi\u1ebft nh\u00e9.<\/p>\n

B\u1ea1n c\u00f3 \u0111i\u1ec1u g\u00ec ch\u01b0a hi\u1ec3u hay c\u00f3 \u0111\u00f3ng g\u00f3p g\u00ec cho b\u00e0i vi\u1ebft n\u00e0y kh\u00f4ng? H\u00e3y \u0111\u1ec3 l\u1ea1i comment c\u1ee7a b\u1ea1n \u1edf d\u01b0\u1edbi b\u00e0i vi\u1ebft n\u00e0y nh\u00e9?<\/i><\/p>\n

B\u00e0i d\u1ecbch t\u1eeb: GA Tip of the Day.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i m\u1ee5c ti\u00eau (goal conversion rate) trong Google Analytics c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n \u0111\u00e1nh gi\u00e1 sai k\u1ebft qu\u1ea3 website c\u1ee7a m\u00ecnh. L\u00fd do, n\u00f3i ng\u1eafn g\u1ecdn, l\u00e0 theo \u0111\u1ecbnh ngh\u0129a c\u1ee7a Google Analytics t\u1ef7 l\u1ec7 n\u00e0y \u0111\u00e1nh gi\u00e1 d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3t truy c\u1eadp. Continue Reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":141,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[11,13,19],"class_list":["post-140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyzing","tag-intermediate","tag-google-analytics","tag-ty-le-chuyen-doi-muc-tieu"],"jetpack_featured_media_url":"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2014\/03\/01_hieu-dung-ty-le-chuyen-doi-muc-tieu.png","_links":{"self":[{"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/posts\/140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/comments?post=140"}],"version-history":[{"count":3,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/posts\/140\/revisions"}],"predecessor-version":[{"id":260,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/posts\/140\/revisions\/260"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/media\/141"}],"wp:attachment":[{"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/media?parent=140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/categories?post=140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/tags?post=140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}