{"id":144,"date":"2014-07-12T12:05:34","date_gmt":"2014-07-12T05:05:34","guid":{"rendered":"https:\/\/www.vietanalytics.com\/?p=144"},"modified":"2025-09-29T14:20:05","modified_gmt":"2025-09-29T14:20:05","slug":"checklist-khi-cai-dat-google-analytics-cho-mot-website","status":"publish","type":"post","link":"https:\/\/tiendathoang.com\/vietanalytics\/2014\/07\/12\/checklist-khi-cai-dat-google-analytics-cho-mot-website\/","title":{"rendered":"Checklist khi c\u00e0i \u0111\u1eb7t Google Analytics cho m\u1ed9t website"},"content":{"rendered":"<p>Khi c\u00f3 m\u1ed9t d\u1ef1 \u00e1n v\u1ec1 website, b\u1ea1n c\u1ea7n ph\u1ea3i ki\u1ec3m tra l\u1ea1i kh\u00f4ng ch\u1ec9 v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 k\u1ef9 thu\u1eadt m\u00e0 c\u00f2n v\u1ec1 n\u1ed9i dung c\u1ee7a website. Tuy nhi\u00ean, vi\u1ec7c c\u00e0i \u0111\u1eb7t c\u00e1c m\u00e3 theo d\u00f5i (tracking code) th\u00ec hay b\u1ecb xem nh\u1eb9 v\u00e0 b\u1ecf qua.<\/p>\n<p>Thi\u1ebfu b\u01b0\u1edbc r\u00e0 so\u00e1t l\u1ea1i m\u00e3 theo d\u00f5i m\u1ed9t c\u00e1ch t\u1ef7 m\u1ef7 s\u1ebd khi\u1ebfn b\u1ea1n \u0111au \u0111\u1ea7u v\u00e0 m\u1ea5t th\u1eddi gian khi \u0111i ph\u00e2n t\u00edch nh\u1eefng d\u1eef li\u1ec7u thi\u1ebfu ch\u00ednh x\u00e1c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 danh s\u00e1ch c\u00e1c c\u00f4ng vi\u1ec7c \u0111\u1ec3 b\u1ea1n ki\u1ec3m tra l\u1ea1i vi\u1ec7c c\u00e0i \u0111\u1eb7t c\u00e1c m\u00e3 theo d\u00f5i Google Analytics n\u00e0y.<\/p>\n<div id=\"attachment_145\" style=\"width: 460px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2014\/07\/checklist-google-analytics-boxcarmarketing.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-145\" class=\"size-medium wp-image-145\" alt=\"Checklist Google Analytics. Ngu\u1ed3n \u1ea3nh: boxcarmarketing.\" src=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2014\/07\/checklist-google-analytics-boxcarmarketing-450x163.jpg\" width=\"450\" height=\"163\" srcset=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2014\/07\/checklist-google-analytics-boxcarmarketing-450x163.jpg 450w, https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2014\/07\/checklist-google-analytics-boxcarmarketing.jpg 479w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/a><p id=\"caption-attachment-145\" class=\"wp-caption-text\">Checklist Google Analytics. Ngu\u1ed3n \u1ea3nh: boxcarmarketing.<\/p><\/div>\n<h2>1. M\u00e3 theo d\u00f5i (tracking code)<\/h2>\n<ul>\n<li><b>M\u00e3 theo d\u00f5i m\u1edbi<\/b><br \/>\nS\u1eed d\u1ee5ng m\u00e3 theo d\u00f5i Google Analytics Universal ho\u1eb7c Google Tag Manager v\u1edbi m\u1ed9t th\u1ebb (tag) Google Analytics Universal.<\/li>\n<li><b>Template cho c\u00e1c trang<\/b><br \/>\nC\u00e0i c\u00f9ng m\u1ed9t m\u00e3 theo d\u00f5i Google Analytics ho\u1eb7c v\u00f9ng m\u00e3 (container code) Google Tag Manager trong template c\u1ee7a site (v\u00ed d\u1ee5: nh\u01b0 \u0111\u1eb7t \u1edf c\u00e1c file header, footer\u2026) ho\u1eb7c \u1edf t\u1ea5t c\u1ea3 c\u00e1c trang ri\u00eang l\u1ebb.<\/li>\n<li><b>T\u1ea1o m\u1ed9t t\u00e0i kho\u1ea3n Google Analytics tr\u01b0\u1edbc khi th\u00eam Google Analytics v\u00e0o Google Tag Manager<\/b><br \/>\nN\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng Google Tag Manager thay cho c\u00e0i \u0111\u1eb7t tr\u1ef1c ti\u1ebfp m\u00e3 theo d\u00f5i Google Analytics, b\u1ea1n v\u1eabn c\u1ea7n t\u1ea1o m\u1ed9t t\u00e0i kho\u1ea3n \/ thu\u1ed9c t\u00ednh (property) Google Analytics \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c d\u1eef li\u1ec7u tracking s\u1ebd \u0111\u01b0\u1ee3c l\u01b0u ch\u00ednh x\u00e1c.<\/li>\n<\/ul>\n<h2>2. Theo t\u00ean mi\u1ec1n ph\u1ee5 (subdomain) v\u00e0 t\u00ean mi\u1ec1n ch\u00e9o (cross domain)<\/h2>\n<ul>\n<li><b>Theo d\u00f5i hai hay nhi\u1ec1u t\u00ean mi\u1ec1n ph\u1ee5 trong m\u1ed9t thu\u1ed9c t\u00ednh<\/b><br \/>\nVi\u1ec7c n\u00e0y \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 trong m\u00e3 theo d\u00f5i m\u1eb7c \u0111\u1ecbnh c\u1ee7a Google Analytics Universal; tuy nhi\u00ean, c\u1ea7n ph\u1ea3i c\u1ea5u h\u00ecnh th\u00eam n\u1ebfu s\u1eed d\u1ee5ng Google Tag Manager.<\/li>\n<li><b>Theo d\u00f5i hai hay nhi\u1ec1u t\u00ean mi\u1ec1n ri\u00eang bi\u1ec7t trong m\u1ed9t thu\u1ed9c t\u00ednh<\/b><br \/>\nC\u1ea5u h\u00ecnh theo d\u00f5i t\u00ean mi\u1ec1n ch\u00e8o trong Google Analytics Universal ho\u1eb7c Google Tag Manager.<\/li>\n<li><b>Th\u00eam hostname (t\u00ean mi\u1ec1n) v\u00e0o URI \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u<\/b><br \/>\n\u0110\u1ec3 ph\u00e2n bi\u1ec7t v\u1edbi c\u00e1c URI \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u \u1edf tr\u00ean c\u00e1c t\u00ean mi\u1ec1n kh\u00e1c nhau, c\u1ea7n s\u1eed d\u1ee5ng m\u1ed9t b\u1ed9 l\u1ecdc \u00e1p d\u1ee5ng v\u00e0o ch\u1ebf \u0111\u1ed9 xem (view). B\u1ed9 l\u1ecdc n\u00e0y s\u1ebd th\u00eam t\u00ean mi\u1ec1n v\u00e0o URI \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u.<\/li>\n<li><b>L\u1ecdc c\u00e1c t\u00ean mi\u1ec1n<\/b><br \/>\n\u0110\u1ec3 d\u1ec5 d\u00e0ng theo d\u00f5i ho\u1ea1t \u0111\u1ed9ng tr\u00ean m\u1ed9t t\u00ean mi\u1ec1n m\u00e0 b\u1ea1n \u0111ang theo d\u00f5i v\u1edbi c\u00e1c t\u00ean mi\u1ec1n kh\u00e1c hay c\u00e1c t\u00ean mi\u1ec1n ph\u1ee5 kh\u00e1c trong m\u1ed9t thu\u1ed9c t\u00ednh, c\u1ea7n t\u1ea1o th\u00eam c\u00e1c ch\u1ebf \u0111\u1ed9 xem \u0111\u1ec3 ch\u1ec9 hi\u1ec3n th\u1ecb th\u00f4ng tin v\u1ec1 t\u00ean mi\u1ec1n \u0111\u00f3.<\/li>\n<\/ul>\n<h2>3. M\u1ee5c ti\u00eau v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (ecommerce)<\/h2>\n<ul>\n<li><b>Theo d\u00f5i c\u00e1c form nh\u1eadp li\u1ec7u<\/b><br \/>\nThi\u1ebft l\u1eadp m\u1ee5c ti\u00eau cho m\u1ed7i form nh\u1eadp li\u1ec7u.<\/li>\n<li><b>Theo d\u00f5i mua h\u00e0ng<\/b><br \/>\nN\u1ebfu c\u00e1c \u0111\u01a1n h\u00e0ng tr\u00ean website c\u1ee7a b\u1ea1n r\u1ea5t \u0111a d\u1ea1ng v\u1ec1 gi\u00e1, lo\u1ea1i s\u1ea3n ph\u1ea9m, v.v\u2026, b\u1ea1n n\u00ean l\u00e0m vi\u1ec7c v\u1edbi developer c\u1ee7a m\u00ecnh v\u00e0 ti\u1ebfn h\u00e0nh c\u00e0i m\u00e3 theo d\u00f5i ecommerce. N\u1ebfu b\u1ea1n ch\u01b0a th\u1ec3 c\u00e0i \u0111\u1eb7t m\u00e3 ecommerce ngay ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n kh\u00e1 \u0111\u01a1n gi\u1ea3n, b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i \u0111\u01a1n h\u00e0ng b\u1eb1ng c\u00e1ch thi\u1ebft l\u1eadp c\u00e1c m\u1ee5c ti\u00eau.<\/li>\n<li><b>Ch\u1ec9 r\u00f5 gi\u00e1 tr\u1ecb c\u1ee7a m\u1ee5c ti\u00eau<\/b><br \/>\nN\u1ebfu b\u1ea1n kh\u00f4ng c\u00e0i \u0111\u1eb7t m\u00e3 ecommerce, h\u00e3y g\u00e1n m\u1ed9t gi\u00e1 tr\u1ecb (\u01b0\u1edbc l\u01b0\u1ee3ng) v\u00e0o c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Gi\u00e1 tr\u1ecb trang (Page value) \u0111\u1ec3 \u0111o l\u01b0\u1eddng s\u1ef1 \u0111\u00f3ng g\u00f3p c\u1ee7a t\u1eebng trang tr\u00ean website v\u00e0o vi\u1ec7c ho\u00e0n th\u00e0nh c\u00e1c m\u1ee5c ti\u00eau.<\/li>\n<li><b>C\u1ea5u h\u00ecnh k\u00eanh (Funnel)<\/b><br \/>\n\u1ede b\u1ea5t c\u1ee9 \u0111\u00e2u c\u00f3 th\u1ec3, h\u00e3y c\u00e0i \u0111\u1eb7t k\u00eanh c\u00f9ng v\u1edbi m\u1ee5c ti\u00eau \u0111\u1ec3 Google Analytics c\u00f3 th\u1ec3 t\u00ednh to\u00e1n t\u1ef7 l\u1ec7 r\u1edbt (abandonment rate) v\u00e0 b\u1ed5 sung d\u1eef li\u1ec7u cho b\u00e1o c\u00e1o H\u00ecnh \u1ea3nh h\u00f3a k\u00eanh (Funnel Visualization).<\/li>\n<\/ul>\n<h2>4. S\u1ef1 ki\u1ec7n, l\u01b0\u1ee3t xem trang \u1ea3o v\u00e0 h\u00e0nh \u0111\u1ed9ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/h2>\n<ul>\n<li><b>Ghi l\u1ea1i c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, b\u1ed5 sung cho c\u00e1c l\u01b0\u1ee3t xem trang<\/b><br \/>\nC\u1ea5u h\u00ecnh c\u00e1c s\u1ef1 ki\u1ec7n ho\u1eb7c c\u00e1c l\u01b0\u1ee3t xem trang \u1ea3o cho t\u1eebng d\u1ea1ng ho\u1ea1t \u0111\u1ed9ng\/t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng nh\u01b0 sau:<\/p>\n<ul>\n<li>Click ra c\u00e1c trang b\u00ean ngo\u00e0i<\/li>\n<li>C\u00e1c d\u1ea1ng link mailto: v\u00e0 tel\u00a0:<\/li>\n<li>C\u00e1c l\u01b0\u1ee3t m\u1edf\/download c\u1ee7a c\u00e1c file PDFs v\u00e0 c\u00e1c d\u1ea1ng file kh\u00e1c<\/li>\n<li>C\u00e1c h\u00e0nh \u0111\u1ed9ng v\u1edbi Flash \/ Ajax \/ jQuery \/ HTML5<\/li>\n<li>Video: ph\u00e1t, d\u1eebng v\u00e0 xem h\u1ebft<\/li>\n<\/ul>\n<\/li>\n<li><b>Ghi l\u1ea1i c\u00e1c h\u00e0nh \u0111\u1ed9ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/b><br \/>\nC\u1ea5u h\u00ecnh cho c\u00e1c h\u00e0nh \u0111\u1ed9ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u1edf tr\u00ean c\u00e1c l\u01b0\u1ee3t click v\u00e0o c\u00e1c button c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 like v\u00e0 share (Facebook), +1 (Google), v.v.<\/li>\n<li><b>Ph\u00e2n bi\u1ec7t c\u00e1c d\u1ea1ng h\u00e0nh \u0111\u1ed9ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/b><br \/>\nPh\u00e2n bi\u1ec7t gi\u1eefa like v\u00e0 follow c\u1ee7a c\u00e1c d\u1ea1ng h\u00e0nh \u0111\u1ed9ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, th\u00f4ng qua c\u00e1c tham s\u1ed1 h\u00e0nh \u0111\u1ed9ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/li>\n<li><b>D\u00f9ng callback \u0111\u1ec3 theo d\u00f5i c\u00e1c h\u00e0nh \u0111\u1ed9ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/b><br \/>\nB\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c h\u00e0m callbank c\u1ee7a Facebook, Twitter, Google Plus\u2026 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c h\u00e0nh \u0111\u1ed9ng like\/share\/tweet \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh tr\u01b0\u1edbc khi b\u1ea1n ghi l\u1ea1i h\u00e0nh \u0111\u1ed9ng \u0111\u00f3 v\u00e0o Google Analytics.<\/li>\n<li><b>Nh\u1ea5t qu\u00e1n trong \u0111\u1eb7t t\u00ean<\/b><br \/>\nS\u1eed d\u1ee5ng quy \u01b0\u1edbc \u0111\u1eb7t t\u00ean m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n cho c\u00e1c s\u1ef1 ki\u1ec7n, l\u01b0\u1ee3t xem trang \u1ea3o v\u00e0 theo d\u00f5i m\u1ea1ng x\u00e3 h\u1ed9i.<\/li>\n<\/ul>\n<h2>5. Nh\u00f3m n\u1ed9i dung, th\u1ee9 nguy\u00ean t\u00f9y ch\u1ec9nh (custom dimension) v\u00e0 nh\u00f3m k\u00eanh t\u00f9y ch\u1ec9nh<\/h2>\n<ul>\n<li><b>Nh\u00f3m n\u1ed9i dung (Content Group)<\/b><br \/>\nThi\u1ebft l\u1eadp nh\u00f3m n\u1ed9i dung \u0111\u1ec3 t\u1ed5ng h\u1ee3p c\u00e1c trang c\u00f3 c\u00f9ng \u0111\u1eb7c \u0111i\u1ec3m (nh\u01b0 c\u00f9ng t\u00e1c gi\u1ea3, c\u00f9ng nh\u00f3m s\u1ea3n ph\u1ea9m\u2026) v\u00e0o trong b\u00e1o c\u00e1o \u201cT\u1ea5t c\u1ea3 c\u00e1c trang\u201d (Site Content). Nh\u00f3m n\u1ed9i dung \u0111\u1eb7c bi\u1ec7t h\u1eefu d\u1ee5ng n\u1ebfu c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m chung \u0111\u00f3 kh\u00f4ng \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n m\u1ed9t c\u00e1ch \u0111\u1ed3ng nh\u1ea5t \u1edf trong URI ho\u1eb7c ti\u00eau \u0111\u1ec1 trang.<\/li>\n<li><b>Th\u1ee9 nguy\u00ean t\u00f9y ch\u1ec9nh (custom dimension)<\/b><br \/>\nThi\u1ebft l\u1eadp th\u1ee9 nguy\u00ean t\u00f9y ch\u1ec9nh \u0111\u1ec3 thu th\u1eadp c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m v\u1ec1 l\u01b0\u1ee3t truy c\u1eadp hay ng\u01b0\u1eddi truy c\u1eadp (nh\u01b0 tr\u1ea1ng th\u00e1i \u0111\u0103ng nh\u1eadp, d\u1eef li\u1ec7u CRM \u0111\u01b0\u1ee3c l\u1ea5y ra sau khi \u0111\u0103ng nh\u1eadp\u2026.), qua \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m n\u00e0y \u0111\u1ec3 t\u1ea1o c\u00e1c b\u00e1o c\u00e1o t\u00f9y ch\u1ec9nh (custom report) ho\u1eb7c c\u00e1c ph\u00e2n \u0111o\u1ea1n n\u00e2ng cao (advanced segment).<\/li>\n<li><b>Nh\u00f3m k\u00eanh t\u00f9y ch\u1ec9nh cho c\u00e1c b\u00e1o c\u00e1o Ph\u1ec5u \u0111a k\u00eanh (Multi-Channel Funnels)<\/b><br \/>\n\u0110\u1ec3 hi\u1ec3n th\u1ecb m\u1ed9t nh\u00f3m c\u00e1c k\u00eanh c\u1ee5 th\u1ec3 trong b\u00e1o c\u00e1o Ph\u1ec5u \u0111a k\u00eanh, b\u1ea1n c\u1ea7n t\u1ea1o ra m\u1ed9t nh\u00f3m k\u00eanh t\u00f9y ch\u1ec9nh trong m\u00e0n h\u00ecnh qu\u1ea3n tr\u1ecb cho ch\u1ebf \u0111\u1ed9 xem (view) mong mu\u1ed1n.<\/li>\n<\/ul>\n<h2>6. Ch\u1ebf \u0111\u1ed9 xem, thi\u1ebft l\u1eadp ch\u1ebf \u0111\u1ed9 xem v\u00e0 c\u00e1c b\u1ed9c l\u1ecdc cho ch\u1ebf \u0111\u1ed9 xem<\/h2>\n<ul>\n<li><b>Ba ch\u1ebf \u0111\u1ed9 xem cho m\u1ed7i thu\u1ed9c t\u00ednh<\/b><br \/>\nTrong m\u1ed7i thu\u1ed9c t\u00ednh b\u1ea1n \u0111ang theo d\u00f5i, t\u1ea1o ra \u00edt nh\u1ea5t ba ch\u1ebf \u0111\u1ed9 xem:<\/p>\n<ul>\n<li>Raw: ch\u1ebf \u0111\u1ed9 xem g\u1ed1c, kh\u00f4ng c\u00f3 b\u1ea5t c\u1ee9 m\u1ed9t b\u1ed9 l\u1ecdc n\u00e0o.<\/li>\n<li>Test: ph\u1ee5c v\u1ee5 cho vi\u1ec7c th\u1eed nghi\u1ec7m c\u00e1c b\u1ed9 l\u1ecdc hay c\u00e1c t\u00f9y ch\u1ecdn m\u1edbi.<\/li>\n<li>Working: ph\u1ee5c v\u1ee5 ch\u00ednh cho vi\u1ec7c b\u00e1o c\u00e1o t\u1edbi c\u00e1c b\u00ean.<\/li>\n<\/ul>\n<\/li>\n<li><b>L\u1ecdc c\u00e1c truy c\u1eadp n\u1ed9i b\u1ed9<br \/>\n<\/b><span style=\"line-height: 1.5em;\">Trong ch\u1ebf \u0111\u1ed9 xem, b\u1ea1n n\u00ean \u00e1p d\u1ee5ng m\u1ed9t b\u1ed9 l\u1ecdc cho ch\u1ebf \u0111\u1ed9 xem \u0111\u1ec3 lo\u1ea1i h\u1ebft c\u00e1c truy c\u1eadp t\u1eeb c\u00e1c m\u00e1y t\u00ednh trong t\u1ed5 ch\u1ee9c\/c\u00f4ng ty c\u1ee7a b\u1ea1n.<br \/>\n<\/span><span style=\"line-height: 1.5em;\">Tip: B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o b\u00e0i <\/span><a style=\"line-height: 1.5em;\" href=\"https:\/\/tiendathoang.com\/vietanalytics\/2013\/chan-google-analytics-tracking\/\">\u201cCh\u1eb7n Google Analytics tracking\u201d<\/a><span style=\"line-height: 1.5em;\">.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Lo\u1ea1i b\u1ecf c\u00e1c truy c\u1eadp t\u1eeb c\u00e1c trang web \u0111ang \u1edf giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n (development server)<\/b><br \/>\nTrong ch\u1ebf \u0111\u1ed9 xem, b\u1ea1n c\u0169ng n\u00ean \u00e1p d\u1ee5ng m\u1ed9t b\u1ed9 l\u1ecdc \u0111\u1ec3 ch\u1ec9 l\u1ea5y d\u1eef li\u1ec7u c\u00e1c trang web c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng t\u00ean mi\u1ec1n. V\u00ed d\u1ee5: b\u1ea1n l\u1ecdc ch\u1ec9 \u0111\u1ec3 l\u1ea5y d\u1eef li\u1ec7u t\u1eeb website v\u1edbi t\u00ean mi\u1ec1n: mysite.com, v\u00e0 c\u00e1c t\u00ean mi\u1ec1n \u0111ang \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ebd kh\u00f4ng xu\u1ea5t hi\u1ec7n, v\u00ed d\u1ee5: local.dev hay dev.mysite.com, v.v.<\/li>\n<li><b>Trang m\u1eb7c \u0111\u1ecbnh<\/b><br \/>\nTrong ph\u1ea7n t\u00f9y ch\u1ecdn ch\u1ebf \u0111\u1ed9 xem, ch\u1ec9 r\u00f5 trang m\u1eb7c \u0111\u1ecbnh (nh\u01b0 index.php) \u0111\u1ec3 tr\u00e1nh hi\u1ec7n t\u01b0\u1ee3ng c\u1ea3 2 trang \/ v\u00e0 \/index.php \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n l\u00e0 c\u00e1c URI ri\u00eang bi\u1ec7t cho trang ch\u1ee7 trong b\u00e1o c\u00e1o \u201cT\u1ea5t c\u1ea3 c\u00e1c trang\u201d.<\/li>\n<li><b>H\u1ee3p nh\u1ea5t c\u00e1c tham s\u1ed1 truy v\u1ea5n (query parameters)<\/b><br \/>\nN\u1ebfu c\u00e1c URL c\u1ee7a b\u1ea1n bao g\u1ed3m c\u00e1c tham s\u1ed1 truy v\u1ea5n (v\u00ed d\u1ee5 nh\u01b0 session ID) v\u00e0 ch\u00fang kh\u00f4ng l\u00e0m thay \u0111\u1ed5i qu\u00e1 nhi\u1ec1u n\u1ed9i dung c\u1ee7a trang, b\u1ea1n n\u00ean ch\u1ec9 r\u00f5 ch\u00fang \u1edf tr\u01b0\u1eddng Lo\u1ea1i tr\u1eeb tham s\u1ed1 truy v\u1ea5n URL (khi thi\u1ebft l\u1eadp ch\u1ebf \u0111\u1ed9 xem). Ch\u00fa \u00fd: c\u00e0i \u0111\u1eb7t n\u00e0y s\u1ebd kh\u00f4ng lo\u1ea1i b\u1ecf b\u1ea5t k\u1ef3 truy v\u1ea5n URI n\u00e0o, n\u00f3 ch\u1ec9 c\u00f3 t\u00e1c d\u1ee5ng h\u1ee3p nh\u1ea5t ch\u00fang th\u00e0nh m\u1ed9t URI. \u0110\u1ec3 t\u00ecm c\u00e1c tham s\u1ed1 truy v\u1ea5n v\u00e0 lo\u1ea1i b\u1ecf, b\u1ea1n c\u00f3 th\u1ec3 xem trong b\u00e1o c\u00e1o Crawl &gt; URL Parameters c\u1ee7a Google Webmaster Tools<\/li>\n<li><b>C\u00e0i \u0111\u1eb7t T\u00ecm ki\u1ebfm trang web (Site Search)<br \/>\n<\/b>N\u1ebfu ph\u1ea7n t\u00ecm ki\u1ebfn \u1edf trang web c\u1ee7a b\u1ea1n t\u1ea1o ra URL v\u1edbi d\u1ea1ng d\u01b0\u1edbi \u0111\u00e2y, h\u00e3y thi\u1ebft l\u1eadp q \u1edf ph\u1ea7n T\u00ecm ki\u1ebfm trang web \u1edf m\u1ee5c c\u00e1c t\u00f9y ch\u1ecdn cho ch\u1ebf \u0111\u1ed9 xem.<br \/>\n<i style=\"line-height: 1.5em;\">www.site-cua-toi.com\/ket-qua.html?q=cum-tu-tim-kiem<\/i><\/li>\n<\/ul>\n<h2>7. Theo d\u00f5i chi\u1ebfn d\u1ecbch<\/h2>\n<ul>\n<li><b>S\u1eed d\u1ee5ng c\u00e1c th\u1ebb chi\u1ebfn d\u1ecbch (campaign tags) \u0111\u1ec3 l\u00e0m r\u00f5 h\u01a1n c\u00e1c thu\u1ed9c t\u00ednh<\/b><br \/>\n\u0110\u1ec3 c\u00f3 th\u00f4ng tin ch\u00ednh x\u00e1c h\u01a1n v\u1ec1 thu\u1ed9c t\u00ednh c\u1ee7a c\u00e1c l\u01b0\u1ee3t truy c\u1eadp, b\u1ea1n n\u00ean g\u1eafn th\u1ebb th\u1ee7 c\u00f4ng cho c\u00e1c ngu\u1ed3n truy c\u1eadp sau:<\/p>\n<ul>\n<li>Email<\/li>\n<li>Banner ads<\/li>\n<li>Retargeting banner<\/li>\n<li>PPC\/CPC (ngo\u1ea1i tr\u1eeb AdWords, d\u00f9ng auto-tagging)<\/li>\n<li>Affiliates<\/li>\n<li>Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed<\/li>\n<li>T\u1eeb c\u00e1c v\u0103n b\u1ea3n v\u00e0 t\u00e0i li\u1ec7u (nh\u01b0 file PDF)<\/li>\n<li>Mobile apps<\/li>\n<\/ul>\n<\/li>\n<li><b>\u0110\u1ed3ng nh\u1ea5t trong vi\u1ec7c \u0111\u1eb7t t\u00ean<\/b><br \/>\nS\u1eed d\u1ee5ng m\u1ed9t quy \u01b0\u1edbc \u0111\u1ed3ng nh\u1ea5t \u0111\u1ec3 \u0111\u1eb7t t\u00ean cho c\u00e1c tham s\u1ed1 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch.<\/li>\n<li><b>T\u1ef1 \u0111\u1ed9ng g\u1eafn th\u1ebb (auto-tagging)<br \/>\n<\/b>V\u1edbi AdWords, tr\u00e1nh s\u1eed d\u1ee5ng g\u1eafn th\u1ebb th\u1ee7 c\u00f4ng, thay v\u00e0o \u0111\u00f3 n\u00ean b\u1eadt t\u00f9y ch\u1ecdn t\u1ef1 \u0111\u1ed9ng g\u1eafn th\u1ebb.<\/li>\n<\/ul>\n<h2>8. S\u1ef1 ki\u1ec7n th\u00f4ng minh v\u00e0 trang t\u1ed5ng quan<\/h2>\n<ul>\n<li><b>Thi\u1ebft l\u1eadp c\u00e1c s\u1ef1 ki\u1ec7n th\u00f4ng minh (Intelligence Events)\u00a0 \u0111\u01a1n gi\u1ea3n<\/b><br \/>\nC\u00e0i \u0111\u1eb7t c\u00e1c s\u1ef1 ki\u1ec7n th\u00f4ng minh sau:<\/p>\n<ul>\n<li>10% t\u0103ng gi\u1ea3m h\u00e0ng tu\u1ea7n v\u1ec1 l\u01b0\u1ee3t truy c\u1eadp<\/li>\n<li>10% t\u0103ng gi\u1ea3m v\u1ec1 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (conversion rate) ho\u1eb7c gi\u00e1 tr\u1ecb cho m\u1ed7i m\u1ee5c ti\u00eau<\/li>\n<li>10% t\u0103ng gi\u1ea3m v\u1ec1 doanh thu trong b\u00e1o c\u00e1o th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/li>\n<\/ul>\n<\/li>\n<li><b>G\u1eedi trang t\u1ed5ng quan h\u00e0ng th\u00e1ng<br \/>\n<\/b>Thi\u1ebft l\u1eadp vi\u1ec7c g\u1eedi trang t\u1ed5ng quan m\u1eb7c \u0111\u1ecbnh ho\u1eb7c t\u00f9y ch\u1ecdn cho nh\u1eefng ng\u01b0\u1eddi li\u00ean quan t\u1edbi website theo t\u1ea7n su\u1ea5t h\u00e0ng th\u00e1ng (ho\u1eb7c th\u01b0\u1eddng xuy\u00ean h\u01a1n).<\/li>\n<\/ul>\n<h2>9. C\u00e1c ch\u00fa \u00fd kh\u00e1c<\/h2>\n<ul>\n<li><b>C\u00e1c phi\u00ean b\u1ea3n \u0111\u1ecba ph\u01b0\u01a1ng h\u00f3a c\u1ee7a c\u00e1c m\u00e1y t\u00ecm ki\u1ebfm<\/b><br \/>\n\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o truy c\u1eadp t\u1eeb ngu\u1ed3n t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean tr\u00ean c\u00e1c phi\u00ean b\u1ea3n \u0111\u1ecba ph\u01b0\u01a1ng h\u00f3a c\u1ee7a c\u00e1c trang t\u00ecm ki\u1ebfm (nh\u01b0 google.co.uk hay mx.search.yahoo.com, hay th\u1eadm ch\u00ed l\u00e0 m\u1ed9t trang t\u00ecm ki\u1ebfm kh\u00f4ng \u0111\u01b0\u1ee3c Google li\u1ec7t k\u00ea m\u1eb7c \u0111\u1ecbnh\u00a0 &#8211; v\u00ed d\u1ee5 Coccoc \u1edf Vi\u1ec7t Nam) kh\u00f4ng b\u1ecb coi l\u00e0 ngu\u1ed3n truy c\u1eadp gi\u1edbi thi\u1ec7u(Referral), th\u00ec b\u1ea1n n\u00ean th\u00eam nh\u1eefng trang n\u00e0y \u1edf t\u00f9y ch\u1ecdn \u201cNgu\u1ed3n t\u00ecm ki\u1ebfm th\u00f4ng tin kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n\u201d (Organic Search Sources) trong ph\u1ea7n c\u00e0i \u0111\u1eb7t c\u1ee7a thu\u1ed9c t\u00ednh.<\/li>\n<li><b>\u0110i\u1ec1u ch\u1ec9nh t\u1ef7 l\u1ec7 bounce<\/b><br \/>\nN\u1ebfu b\u1ea1n \u0111ang theo d\u00f5i m\u1ed9t website m\u00e0 kh\u00f4ng nh\u1ea5t thi\u1ebft ng\u01b0\u1eddi xem click t\u1eeb trang n\u00e0y sang trang kh\u00e1c \u0111\u1ec3 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 website, th\u00ec b\u1ea1n n\u00ean s\u1eed d\u1ee5ng <a href=\"http:\/\/analytics.blogspot.com\/2012\/07\/tracking-adjusted-bounce-rate-in-google.html\">m\u1ed9t trick b\u1eb1ng setTimeout<\/a> ho\u1eb7c <a href=\"https:\/\/plus.google.com\/+avinash\/posts\/7dyYhRgohqw\">ph\u01b0\u01a1ng th\u1ee9c scroll<\/a>.<\/li>\n<li><b>M\u1ed9t ch\u1ebf \u0111\u1ed9 xem ph\u1ee5c v\u1ee5 cho ch\u00fa th\u00edch<\/b><br \/>\nCh\u00fa th\u00edch (annotation) kh\u00f4ng \u0111\u01b0\u1ee3c m\u1eb7c \u0111\u1ecbnh chia s\u1ebb trong c\u00e1c ch\u1ebf \u0111\u1ed9 xem, v\u00ec v\u1eady h\u00e3y ch\u1ecdn m\u1ed9t ch\u1ebf \u0111\u1ed9 xem \u0111\u1ec3 ghi ch\u00fa th\u00edch, gi\u00fap cho b\u1ea1n v\u00e0 c\u1ea3 team c\u00f3 th\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u00e1c th\u00f4ng tin cho t\u1eebng thu\u1ed9c t\u00ednh (property).<\/li>\n<li><b>Google Webmaster Tools, AdWords v\u00e0 \u00a0AdSense linking<\/b><br \/>\nLi\u00ean k\u1ebft Google Analytics v\u1edbi Google Webmaster Tools \u0111\u1ec3 c\u00f3 th\u00eam d\u1eef li\u1ec7u v\u1ec1 ngu\u1ed3n truy c\u1eadp t\u1ef1 nhi\u00ean. N\u1ebfu b\u1ea1n c\u00f3 ch\u1ea1y AdWords ho\u1eb7c tham gia v\u00e0o AdSense th\u00ec c\u0169ng n\u00ean k\u1ebft n\u1ed1i hai d\u1ecbch v\u1ee5 n\u00e0y v\u00e0o Google Analytics.<\/li>\n<\/ul>\n<p><i>Checklist c\u1ee7a b\u1ea1n khi c\u00e0i \u0111\u1eb7t Google Analytics cho m\u1ed9t website l\u00e0 g\u00ec? N\u1ebfu kh\u00e1c so v\u1edbi b\u00e0i vi\u1ebft n\u00e0y, vui l\u00f2ng comment v\u00e0o d\u01b0\u1edbi nh\u00e9. <\/i><\/p>\n<p align=\"right\"><i>Ngu\u1ed3n tham kh\u1ea3o: e-nor.<\/i><i><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Khi c\u00f3 m\u1ed9t d\u1ef1 \u00e1n v\u1ec1 website, b\u1ea1n c\u1ea7n ph\u1ea3i ki\u1ec3m tra l\u1ea1i kh\u00f4ng ch\u1ec9 v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 k\u1ef9 thu\u1eadt m\u00e0 c\u00f2n v\u1ec1 n\u1ed9i dung c\u1ee7a website. Tuy nhi\u00ean, vi\u1ec7c c\u00e0i \u0111\u1eb7t c\u00e1c m\u00e3 theo d\u00f5i (tracking code) th\u00ec hay b\u1ecb xem nh\u1eb9 v\u00e0 b\u1ecf qua. H\u00e3y trang b\u1ecb cho m\u00ecnh checklist n\u00e0y.  <a href=\"https:\/\/tiendathoang.com\/vietanalytics\/2014\/07\/12\/checklist-khi-cai-dat-google-analytics-cho-mot-website\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":145,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[11,13],"class_list":["post-144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tracking","tag-intermediate","tag-google-analytics"],"jetpack_featured_media_url":"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2014\/07\/checklist-google-analytics-boxcarmarketing.jpg","_links":{"self":[{"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/posts\/144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/comments?post=144"}],"version-history":[{"count":1,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/posts\/144\/revisions"}],"predecessor-version":[{"id":241,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/posts\/144\/revisions\/241"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/media\/145"}],"wp:attachment":[{"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/media?parent=144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/categories?post=144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/tags?post=144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}