{"id":181,"date":"2016-04-03T16:25:40","date_gmt":"2016-04-03T09:25:40","guid":{"rendered":"https:\/\/www.vietanalytics.com\/?p=181"},"modified":"2025-09-29T14:19:34","modified_gmt":"2025-09-29T14:19:34","slug":"bo-san-pham-google-analytics-360-suit","status":"publish","type":"post","link":"https:\/\/tiendathoang.com\/vietanalytics\/2016\/04\/03\/bo-san-pham-google-analytics-360-suit\/","title":{"rendered":"B\u1ed9 s\u1ea3n ph\u1ea9m Google Analytics 360 Suit"},"content":{"rendered":"<h2>M\u1ed9t gi\u1ea3i ph\u00e1p doanh nghi\u1ec7p cho m\u1ed9t th\u1ebf gi\u1edbi \u0111a m\u00e0n h\u00ecnh<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-182 aligncenter\" src=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2016\/04\/ga-suite-450x129.png\" alt=\"ga-suite\" width=\"450\" height=\"129\" srcset=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2016\/04\/ga-suite-450x129.png 450w, https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2016\/04\/ga-suite.png 648w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/> Cu\u1ed9c s\u1ed1ng c\u1ee7a ch\u00fang ta ch\u1ee9a \u0111\u1ea7y nh\u1eefng kho\u1ea3nh kh\u1eafc nh\u1ecf: Nh\u1eefng kho\u1ea3nh kh\u1eafc qu\u00fd gi\u00e1 khi ch\u00fang ta t\u00ecm ra m\u1ed9t c\u1eeda h\u00e0ng, mua m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c t\u00ecm ki\u1ebfm c\u00e2u tr\u1ea3 l\u1eddi cho t\u1ea5t c\u1ea3 nh\u1eefng lo\u1ea1i mong mu\u1ed1n v\u00e0 nhu c\u1ea7u. Trong nh\u1eefng kho\u1ea3nh kh\u1eafc \u0111\u00f3, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y nay quy\u1ebft \u0111\u1ecbnh l\u00e0m g\u00ec, \u0111i \u0111\u00e2u, v\u00e0 mua g\u00ec.<\/p>\n<p>N\u1ebfu b\u1ea1n l\u00e0m trong m\u1ea3ng marketing hay analytics, ch\u00fang ta \u0111\u1ec1u bi\u1ebft h\u00e0nh vi ti\u00eau d\u00f9ng n\u00e0y c\u1ee7a kh\u00e1ch h\u00e0ng mang t\u1edbi nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng \u0111\u00fang th\u1eddi \u0111i\u1ec3m v\u1edbi th\u00f4ng \u0111i\u1ec7p ch\u00ednh x\u00e1c. Vi\u1ec7c \u0111\u00f3 th\u1eadm ch\u00ed kh\u00f3 h\u01a1n nhi\u1ec1u so v\u1edbi vi\u1ec7c c\u00f3 \u0111\u01b0\u1ee3c b\u1ee9c tranh \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra c\u00e1c ph\u00e2n t\u00edch c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n<p>\u0110\u00f3 l\u00e0 l\u00fd do ch\u00fang t\u00f4i gi\u1edbi thi\u1ec7u B\u1ed9 s\u1ea3n ph\u1ea9m Google Analytics 360 Suite, m\u1ed9t b\u1ed9 s\u1ea3n ph\u1ea9m t\u00edch h\u1ee3p d\u1eef li\u1ec7u v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m marketing analytics, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ec7 \u0111\u1eb7c bi\u1ec7t cho c\u00e1c nhu c\u1ea7u c\u1ee7a doanh nghi\u1ec7p l\u1edbn. B\u1ed9 c\u00f4ng c\u1ee5 t\u00ecm hi\u1ec3u h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng \u1edf trong t\u1eebng th\u1eddi \u0111i\u1ec3m &#8211; nh\u1eefng th\u00f4ng tin insight ch\u00ednh x\u00e1c v\u00e0 \u0111\u01b0a ra nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch li\u00ean quan t\u1edbi th\u01b0\u01a1ng hi\u1ec7u cho kh\u00e1ch h\u00e0ng.<\/p>\n<p><em>\u201c B\u1ed9 s\u1ea3n ph\u1ea9m Google Analytics 360 Suite mang t\u1edbi cho ch\u00fang t\u00f4i nh\u1eefng kho\u1ea3nh kh\u1eafc th\u1eadt s\u1ef1 l\u1edbn lao. Khi ch\u00fang t\u00f4i gi\u1edbi thi\u1ec7u \u1ee9ng d\u1ee5ng cho \u0111i\u1ec7n tho\u1ea1i nh\u1eb1m cung c\u1ea5p gi\u00e1 b\u1ea3o hi\u1ec3m. Nh\u01b0ng sau khi xem x\u00e9t l\u1ea1i d\u1eef li\u1ec7u, ch\u00fang t\u00f4i th\u1ea5y m\u1ecdi ng\u01b0\u1eddi \u0111ang c\u1ed1 g\u1eafng mua b\u1ea3o hi\u1ec3m. Do v\u1eady, ch\u00fang t\u00f4i \u0111\u00e3 thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c cho s\u1ea3n ph\u1ea9m di \u0111\u1ed9ng c\u1ee7a m\u00ecnh theo h\u01b0\u1edbng d\u00f9ng cho th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Google \u0111\u00e3 cho ch\u00fang t\u00f4i nh\u1eefng th\u00f4ng tin \u0111\u00f3,\u201d &#8211; Pawan Divakarla,, Analytics Leader t\u1ea1i Progressive.<\/em><\/p>\n<h2>C\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng hi\u1ec7n \u0111\u1ea1i d\u1ec5 d\u00e0ng s\u1eed d\u1ee5ng<\/h2>\n<p>C\u00e1c marketers chuy\u00ean nghi\u1ec7p s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng ph\u00e2n t\u00edch nhi\u1ec1u g\u1ea5p 3 l\u1ea7n, c\u00f3 kh\u1ea3 n\u0103ng s\u1ebd v\u01b0\u1ee3t tr\u1ed9i h\u01a1n c\u00e1c \u0111\u1ed3ng nghi\u1ec7p trong vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau doanh thu.<\/p>\n<p>Kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi c\u00e1c doanh nghi\u1ec7p l\u1edbn \u0111ang n\u00f3i cho ch\u00fang t\u00f4i h\u1ecd c\u1ea7n nhi\u1ec1u h\u01a1n t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 marketing analytics c\u1ee7a h\u1ecd. Nhi\u1ec1u v\u1ea5n \u0111\u1ec1 g\u1eb7p ph\u1ea3i nh\u01b0:: Ch\u00fang qu\u00e1 kh\u00f3 \u0111\u1ec3 s\u1eed d\u1ee5ng, kh\u00f4ng \u0111\u1ee7 kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c, thi\u1ebfu s\u1ef1 h\u1ee3p nh\u1ea5t, v\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 chuy\u00ean s\u00e2u.<\/p>\n<p>V\u00e0i n\u0103m tr\u01b0\u1edbc, c\u00e1c k\u1ef9 s\u01b0 Google b\u1eaft \u0111\u1ea7u \u0111\u01a1n gi\u1ea3n h\u00f3a c\u00e1c c\u00f4ng c\u1ee5 marketing analytics gi\u1ed1ng nh\u01b0 ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u01a1n gi\u1ea3n h\u00f3a trang t\u00ecm ki\u1ebfm v\u1edbi Google.com.<\/p>\n<p>V\u1edbi c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng cho ph\u00e9p ch\u00fang t\u00f4i x\u1eed l\u00fd h\u00e0ng t\u1ef7 t\u1ef7 truy v\u1ea5n m\u1ed7i ng\u00e0y &#8211; \u0111\u01b0a ra nh\u1eefng c\u00e2u tr\u1ea3 l\u1eddi th\u1eadm ch\u00ed tr\u01b0\u1edbc khi ng\u01b0\u1eddi d\u00f9ng k\u1ebft th\u00fac \u0111\u00e1nh m\u00e1y &#8211; Ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u \u0111\u01b0a t\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1eefng ti\u1ec7n \u00edch t\u01b0\u01a1ng t\u1ef1.<\/p>\n<p>Khi ch\u00fang t\u00f4i x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng, c\u00e1c nh\u00e0 doanh nghi\u1ec7p \u0111\u00e3 chia s\u1ebb mong mu\u1ed1n c\u1ee7a h\u1ecd v\u1edbi ch\u00fang t\u00f4i:<\/p>\n<ul>\n<li><strong>Nh\u00ecn th\u1ea5y \u0111\u1ea7y \u0111\u1ee7 h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong><\/li>\n<\/ul>\n<p>Marketers c\u1ea7n c\u00f3 c\u00e1i nh\u00ecn \u0111\u1ea7y \u0111\u1ee7 v\u00e0 b\u1ed1i c\u1ea3nh \u0111\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c c\u00e1i g\u00ec th\u1eadt s\u1ef1 x\u1ea3y ra xuy\u00ean su\u1ed1t t\u1ea5t c\u1ea3 \u0111i\u1ec3m ch\u1ea1m c\u1ee7a kh\u00e1ch h\u00e0ng, thi\u1ebft b\u1ecb v\u00e0 c\u00e1c k\u00eanh.<\/p>\n<ul>\n<li><strong>Th\u00f4ng tin h\u1eefu \u00edch, n\u00f3 kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 nhi\u1ec1u d\u1eef li\u1ec7u h\u01a1n<br \/>\n<\/strong><\/li>\n<\/ul>\n<p>Marketers c\u1ea7n s\u1ee9c m\u1ea1nh t\u00ednh to\u00e1n kh\u1ed5ng l\u1ed3, v\u00e0 c\u00e1c thu\u1eadt to\u00e1n th\u00f4ng minh, t\u1ea5t c\u1ea3 l\u00e0m vi\u1ec7c c\u00f9ng nhau \u0111\u1ec3 nhanh ch\u00f3ng t\u1ea1o n\u00ean nh\u1eefng th\u00f4ng tin c\u00f3 \u00fd ngh\u0129a h\u01a1n t\u1eeb d\u1eef li\u1ec7u. N\u00f3i c\u00e1ch kh\u00e1c, x\u00e2y d\u1ef1ng d\u1eef li\u1ec7u th\u00f4ng minh \u0111\u1ec3 n\u00e2ng cao v\u1ecb th\u1ebf c\u1ee7a marketers v\u00e0 d\u1ec5 d\u00e0ng nh\u00ecn nh\u1eadn c\u00e1c th\u00f4ng tin h\u01a1n.<\/p>\n<ul>\n<li><strong>Cho ph\u00e9p t\u00ednh n\u0103ng chia s\u1ebb t\u1ed1t h\u01a1n trong t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n<\/strong><\/li>\n<\/ul>\n<p>Marketers mong mu\u1ed1n m\u1ecdi ng\u01b0\u1eddi trong c\u00f4ng ty \u0111\u1ec1u c\u00f3 th\u00f4ng tin \u1edf tr\u00ean c\u00f9ng m\u1ed9t trang web, t\u1eeb \u0111\u00f3 to\u00e0n b\u1ed9 c\u00f4ng ty s\u1ebd \u0111\u1ea1t c\u00e1c m\u1ee5c ti\u00eau t\u1ed1t h\u01a1n v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh th\u00f4ng minh h\u01a1n.<\/p>\n<ul>\n<li><strong>Cung c\u1ea5p nh\u1eefng tr\u1ea3i nghi\u1ec7m h\u1eefu \u00edch t\u1edbi \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng<\/strong><\/li>\n<\/ul>\n<p>Marketers mu\u1ed1n cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ngay l\u1eadp t\u1ee9c t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u1edbi s\u1ef1 t\u00edch h\u1ee3p nhi\u1ec1u c\u00f4ng ngh\u1ec7 c\u1ee7a Google, c\u00e1c s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ec9 l\u00e0m vi\u1ec7c t\u1ed1t v\u1edbi nhau m\u00e0 c\u00f2n l\u00e0m vi\u1ec7c t\u1ed1t v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c, g\u1ed3m c\u00f3 AdWords, DoubleClick, v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng c\u1ee7a b\u00ean th\u1ee9 3 &#8211; cho ph\u00e9p marketers h\u00e0nh \u0111\u1ed9ng ngay l\u1eadp t\u1ee9c v\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n<p>B\u1ed9 s\u1ea3n ph\u1ea9m Google Analytics 360 Suite \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u0111\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng nhu c\u1ea7u n\u00e0y. Nh\u1eefng s\u1ea3n ph\u1ea9m m\u1ea1nh c\u1ee7a n\u00f3 \u0111\u01b0\u1ee3c h\u1ee3p nh\u1ea5t, cung c\u1ea5p tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n v\u00e0 c\u00e1c d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p trong c\u00e1c s\u1ea3n ph\u1ea9m. \u0110\u01a1n gi\u1ea3n, n\u00f3 l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng \u0111o l\u01b0\u1eddng ho\u00e0n ch\u1ec9nh.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-183 aligncenter\" src=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2016\/04\/GA_suite_overviewpng_2-450x375.png\" alt=\"GA_suite_overviewpng_2\" width=\"450\" height=\"375\" srcset=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2016\/04\/GA_suite_overviewpng_2-450x375.png 450w, https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2016\/04\/GA_suite_overviewpng_2.png 800w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><br \/>\n<em>\u201cS\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng s\u1ea3n ph\u1ea9m Google Analytics 360 Suite, ch\u00fang t\u00f4i qu\u1ea3n c\u00f3 th\u1ec3 l\u00fd m\u1ecdi th\u1ee9 trong m\u1ed9t n\u1ec1n t\u1ea3ng ho\u00e0n ch\u1ec9nh\u201d &#8211; Khoi Truong, Gi\u00e1m \u0111\u1ed1c Analytics and Media t\u1ea1i L&#8217;Or\u00e9al Canada.<\/em><\/p>\n<p>V\u1edbi s\u00e1u s\u1ea3n ph\u1ea9m, b\u1ed1n trong s\u1ed1 \u0111\u00f3 l\u00e0 th\u01b0\u01a1ng hi\u1ec7u m\u1edbi, B\u1ed9 s\u1ea3n ph\u1ea9m Google Analytics 360 Suite cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 d\u1ec5 d\u00e0ng \u0111\u1ec3 s\u1eed d\u1ee5ng, cho ph\u00e9p chia s\u1ebb d\u1eef li\u1ec7u xuy\u00ean su\u1ed1t trong m\u1ed9t t\u1ed5 ch\u1ee9c.<\/p>\n<ul>\n<li><strong>Google Audience Center 360 ( beta)<\/strong><\/li>\n<\/ul>\n<p>S\u1ee9c m\u1ea1nh c\u1ee7a n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd d\u1eef li\u1ec7u(DMP) gi\u00fap maketers hi\u1ec3u kh\u00e1c h\u00e0ng c\u1ee7a h\u1ecd v\u00e0 t\u00ecm hi\u1ec3u \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n qua c\u00e1c k\u00eanh, c\u00e1c thi\u1ebft b\u1ecb v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch. N\u00f3 t\u00edch h\u1ee3p tr\u1ef1c ti\u1ebfp v\u1edbi Google v\u00e0 DoubleClick, c\u1ed9ng th\u00eam s\u1ef1 m\u1edf c\u1eeda cho c\u00e1c b\u00ean th\u1ee9 3 cung c\u1ea5p d\u1eef li\u1ec7u, DSPs v\u00e0 h\u01a1n th\u1ebf.<\/p>\n<ul>\n<li><strong>Google Optimize 360 (beta)<\/strong><\/li>\n<\/ul>\n<p>S\u1ea3n ph\u1ea9m website th\u1eed nghi\u1ec7m v\u00e0 c\u00e1 nh\u00e2n gi\u00fap maketers \u0111\u01b0a ra c\u00e1c tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n. Maketers c\u00f3 th\u1ec3 ch\u1ec9 ra cho kh\u00e1ch h\u00e0ng nhi\u1ec1u s\u1ef1 thay \u0111\u1ed5i c\u1ee7a website c\u1ee7a h\u1ecd v\u00e0 sau \u0111\u00f3 ch\u1ecdn phi\u00ean b\u1ea3n l\u00e0m vi\u1ec7c t\u1ed1t nh\u1ea5t cho m\u1ed7i nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng.<\/p>\n<ul>\n<li><strong>Google Data Studio 360 (beta)<\/strong><\/li>\n<\/ul>\n<p>M\u1ed9t s\u1ea3n ph\u1ea9m ph\u00e2n t\u00edch v\u00e0 tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u t\u00edch h\u1ee3p d\u1eef li\u1ec7u c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c b\u1ed9 s\u1ea3n ph\u1ea9m v\u00e0 ngu\u1ed3n d\u1eef li\u1ec7u kh\u00e1c &#8211; t\u1ea1o n\u00ean c\u00e1c b\u00e1o c\u00e1o v\u00e0 bi\u1ec3u \u0111\u1ed3 \u0111\u1eb9p v\u00e0 c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi nhau. C\u00f4ng c\u1ee5 chia s\u1ebb v\u00e0 h\u1ee3p t\u00e1c real-time \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean c\u01a1 s\u1edf c\u00f4ng ngh\u1ec7 Google Docs.<\/p>\n<ul>\n<li><strong>Google Tag Manager 360<\/strong><\/li>\n<\/ul>\n<p>\u0110\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1eeb s\u1ea3n ph\u1ea9m d\u1eabn \u0111\u1ea7u m\u1ea3ng qu\u1ea3n l\u00fd th\u1ebb (tag management) c\u1ee7a ch\u00fang t\u00f4i. N\u00f3 cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p ra c\u00e1c quy\u1ebft \u0111\u1ecbnh nhanh h\u01a1n v\u00e0 ch\u1eafc ch\u1eafn h\u01a1n. N\u00f3 cung c\u1ea5p m\u1ed9t c\u00e1ch th\u1ee9c \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin c\u00e1c website v\u00e0 APIs \u0111\u1ec3 t\u0103ng s\u1ef1 ch\u00ednh x\u00e1c c\u1ee7a d\u1eef li\u1ec7u v\u00e0 s\u1eafp x\u1ebfp c\u00e1c lu\u1ed3ng c\u00f4ng vi\u1ec7c.<\/p>\n<ul>\n<li><strong>Google Analytics 360, tr\u01b0\u1edbc \u0111\u00e2y l\u00e0 GA Premium<\/strong><\/li>\n<\/ul>\n<p>S\u1ebd tung ra c\u00e1c t\u00ednh n\u0103ng m\u1edbi th\u00fa v\u1ecb trong su\u1ed1t v\u00e0i th\u00e1ng t\u1edbi. N\u00f3 s\u1ebd ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9ttrung t\u00e2m \u0111o l\u01b0\u1eddng v\u1edbi d\u1eef li\u1ec7u ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng t\u1eeb to\u00e0n b\u1ed9 \u0111i\u1ec3m ch\u1ea1m v\u00e0 t\u00edch h\u1ee3p v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m qu\u1ea3ng c\u00e1o c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 ch\u1ea1y marketing hi\u1ec7u qu\u1ea3.<\/p>\n<ul>\n<li><strong>Google Attribution 360, tr\u01b0\u1edbc \u0111\u00e2y l\u00e0 Adometry, <\/strong><\/li>\n<\/ul>\n<p>\u0110\u01b0\u1ee3c x\u00e2y d\u1ef1ng l\u1ea1i t\u1eeb \u0111\u1ea7u nh\u1eb1m gi\u00fap n\u00e2ng cao gi\u00e1 tr\u1ecb \u0111\u1ea7u t\u01b0 qu\u1ea3ng c\u00e1o marketing v\u00e0 ph\u00e2n b\u1ed5 c\u00e1c kho\u1ea3n ng\u00e2n s\u00e1ch ch\u00ednh x\u00e1c. Marketers c\u00f3 th\u1ec3 ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh, c\u00e1c thi\u1ebft b\u1ecb, v\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a h\u1ecd.<\/p>\n<h2>G\u1eb7t h\u00e1i nhi\u1ec1u h\u01a1n v\u1edbi Google<\/h2>\n<p>B\u1ed9 s\u1ea3n ph\u1ea9m Google Analytics 360 Suite t\u00edch h\u1ee3p v\u1edbi nhi\u1ec1u nh\u00e0 cung c\u1ea5p v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng th\u1ee9 ba. N\u00f3 c\u0169ng k\u1ebft n\u1ed1i v\u1edbi <strong>Google AdWords v\u00e0 DoubleClick Digital Marketing, <\/strong>c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o c\u1ed1t l\u00f5i c\u1ee7a ch\u00fang t\u00f4i. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a marketers c\u00f3 bi\u1ebfn ph\u00e2n t\u00edch th\u00e0nh h\u00e0nh \u0111\u1ed9ng b\u1eb1ng c\u00e1ch k\u1ebft n\u1ed1i d\u1eef li\u1ec7u c\u1ee7a h\u1ecd t\u1eeb nhi\u1ec1u ngu\u1ed3n &#8211; d\u1eef li\u1ec7u website, d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng ( v\u00ed d\u1ee5 CRM) v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa &#8211; t\u1ea1o ra c\u00e1c qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi m\u1ecdi ng\u01b0\u1eddi.<\/p>\n<p><em>\u201cB\u1ed9 s\u1ea3n ph\u1ea9m Google Analytics 360 Suite \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p tr\u1ef1c ti\u1ebfp v\u1edbi DoubleClick &#8211; \u0111\u00f3 l\u00e0 m\u1ed9t s\u1ef1 thay \u0111\u1ed5i l\u1edbn. Gi\u1edd t\u00f4i c\u00f3 th\u1ec3 c\u00e1 nh\u00e2n h\u00f3a ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng c\u1ee7a m\u00ecnh d\u1ef1a tr\u00ean c\u00e1c h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng website, ch\u1eb3ng h\u1ea1n nh\u01b0 h\u1ecd mua nh\u1eefng g\u00ec\u201d &#8211; Khoi Truong, Gi\u00e1m \u0111\u1ed1c Media and Data Optimization t\u1ea1i L\u2019Oreal Canada.<\/em><\/p>\n<h2>Khi n\u00e0o B\u1ed9 s\u1ea3n ph\u1ea9m Google Analytics 360 Suite ra m\u1eaft?<\/h2>\n<p>Nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi &#8211; Audience Center 360, Optimize 360, Data Studio 360, and Tag Manager 360 &#8211; \u0111\u00e3 s\u1eb5n c\u00f3 ngay l\u00fac n\u00e0y v\u1edbi b\u1ea3n <strong>limited BETA. <\/strong>N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng Google Analytics Premium ho\u1eb7c Adometry, b\u1ea1n s\u1ebd th\u1ea5y nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u1ed5i t\u00ean trong v\u00e0i th\u00e1ng t\u1edbi, v\u00e0 ch\u00fang t\u00f4i s\u1ebd cho b\u1ea1n bi\u1ebft khi b\u1ea1n \u0111\u00e3 \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n gia nh\u1eadp new betas.<\/p>\n<p>\u0110\u00e2y m\u1edbi ch\u1ec9 l\u00e0 b\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u c\u1ee7a s\u1ef1 \u0111\u1ed5i m\u1edbi li\u00ean t\u1ee5c c\u1ee7a ch\u00fang t\u00f4i trong c\u00e1c s\u1ea3n ph\u1ea9m ph\u00e2n t\u00edch marketing d\u00e0nh cho doanh nghi\u1ec7p &#8211; ch\u00fang t\u00f4i s\u1ebdchia s\u1ebb nhi\u1ec1u h\u01a1n. Trong l\u00fac \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 gh\u00e9 th\u0103m website c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 bi\u1ebft chi ti\u1ebft h\u01a1n ho\u1eb7c nghe t\u1eeb kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i \u1edf b\u00ean d\u01b0\u1edbi.<\/p>\n<p><iframe loading=\"lazy\" title=\"Gain insight for everyone with the Google Analytics 360 Suite.\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/PeBf__0CEcg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong th\u00e1ng 03\/2016, Google \u0111\u00e3 c\u00f3 m\u1ed9t b\u01b0\u1edbc \u0111i m\u1edbi v\u00e0 m\u1ea1nh m\u1ebd trong m\u1ea3ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u. \u0110\u00f3 l\u00e0 cung c\u1ea5p b\u1ed9 s\u1ea3n ph\u1ea9m Google Analytics 360 Suit cho doanh nghi\u1ec7p. <\/p>\n<p>B\u1ed9 s\u1ea3n ph\u1ea9m n\u00e0y thay th\u1ebf cho Google Analytics Premium v\u00e0 b\u1ed5 sung r\u1ea5t nhi\u1ec1u t\u00ednh n\u0103ng m\u1edbi. \u0110\u00e2y l\u00e0 b\u00e0i d\u1ecbch v\u1ec1 gi\u1edbi thi\u1ec7u b\u1ed9 s\u1ea3n ph\u1ea9m n\u00e0y t\u1eeb blog ch\u00ednh th\u1ee9c c\u1ee7a Google.  <a href=\"https:\/\/tiendathoang.com\/vietanalytics\/2016\/04\/03\/bo-san-pham-google-analytics-360-suit\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":183,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[14],"class_list":["post-181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-google-analytics-360-suit"],"jetpack_featured_media_url":"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2016\/04\/GA_suite_overviewpng_2.png","_links":{"self":[{"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/posts\/181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/comments?post=181"}],"version-history":[{"count":1,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/posts\/181\/revisions"}],"predecessor-version":[{"id":238,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/posts\/181\/revisions\/238"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/media\/183"}],"wp:attachment":[{"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/media?parent=181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/categories?post=181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/tags?post=181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}