{"id":186,"date":"2016-04-17T06:31:58","date_gmt":"2016-04-16T23:31:58","guid":{"rendered":"https:\/\/www.vietanalytics.com\/?p=186"},"modified":"2025-09-29T14:19:18","modified_gmt":"2025-09-29T14:19:18","slug":"cach-su-dung-google-analytics-de-cai-thien-chien-luoc-content-cua-ban","status":"publish","type":"post","link":"https:\/\/tiendathoang.com\/vietanalytics\/2016\/04\/17\/cach-su-dung-google-analytics-de-cai-thien-chien-luoc-content-cua-ban\/","title":{"rendered":"C\u00e1ch s\u1eed d\u1ee5ng Google Analytics \u0111\u1ec3 c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c Content c\u1ee7a b\u1ea1n"},"content":{"rendered":"<p>C\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 l\u00e0m content marketing t\u1ed1t h\u01a1n. B\u1ea1n c\u00f3 th\u1ec3 c\u00f4ng khai c\u1ea1nh tranh\u00a0v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh, t\u00e1i s\u1eed d\u1ee5ng c\u00e1c m\u1ea9u th\u00f4ng tin \u00a0nh\u1ecf th\u00e0nh d\u1ea1ng kh\u00e1c ho\u1eb7c t\u1ea1o ra nh\u1eefng lo\u1ea1i content ch\u01b0a c\u00f3\u00a0ai l\u00e0m. Tuy nhi\u00ean, kh\u00f4ng c\u00f3 g\u00ec t\u1ed1t h\u01a1n h\u01b0\u1edbng ti\u1ebfp c\u1eadn d\u1eef li\u1ec7u. Vi\u1ec7c ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c content d\u1ef1a tr\u00ean d\u1eef li\u1ec7u t\u1ed1t h\u01a1n l\u00e0 d\u1ef1a tr\u00ean tr\u1ef1c gi\u00e1c, n\u00f3 cho ph\u00e9p b\u1ea1n bi\u1ebft nhi\u1ec1u h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, t\u00ecm ra th\u1ee9 m\u00e0 kh\u00e1ch h\u00e0ng mu\u1ed1n t\u1eeb b\u1ea1n, nh\u1eefng th\u1ee9 c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng v\u1edbi b\u1ea1n nhi\u1ec1u h\u01a1n, v\u00e0 th\u1eadm ch\u00ed ch\u1ec9 ra l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 nh\u1eadn ra c\u00f4ng ty b\u1ea1n ngay\u00a0t\u1ee9c th\u1eddi.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-191 size-large\" src=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2016\/04\/img1-1024x585.jpg\" alt=\"img1\" width=\"640\" height=\"366\" \/><\/p>\n<p>D\u1eef li\u1ec7u t\u1eeb Google Analytics c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n:<\/p>\n<ul>\n<li>T\u1ea1o ra nhi\u1ec1u content s\u00e1ng t\u1ea1o h\u01a1n.<\/li>\n<li>X\u00e1c \u0111\u1ecbnh ch\u1ee7 \u0111\u1ec1 v\u00e0 \u0111\u1ecbnh d\u1ea1ng n\u00e0o n\u00ean t\u1eadp trung nh\u1ea5t.<\/li>\n<li>X\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 m\u00e0 b\u1ea1n n\u00ean thay \u0111\u1ed5i ho\u1eb7c lo\u1ea1i b\u1ecf ho\u00e0n to\u00e0n.<\/li>\n<li>Quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ch\u1eafc ch\u1eafn h\u01a1n.<\/li>\n<\/ul>\n<p>B\u00e0i vi\u1ebft s\u1ebd h\u01b0\u1edbng d\u1eabn\u00a0b\u1ea1n c\u00e1ch d\u00f9ng Google Analytics \u0111\u1ec3 t\u00ecm ki\u1ebfm d\u1eef li\u1ec7u m\u00e0 b\u1ea1n c\u1ea7n v\u00e0 t\u1eeb \u0111\u00f3 n\u00e2ng t\u1ea7m chi\u1ebfn l\u01b0\u1ee3c content c\u1ee7a m\u00ecnh.<\/p>\n<h2>X\u00e1c \u0111\u1ecbnh content ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a b\u1ea1n<\/h2>\n<p>Theo nh\u01b0 <a href=\"http:\/\/contentmarketinginstitute.com\/2013\/10\/content-optimization-questions-google-analytics-answer\/\">Content Marketing Institute<\/a>, ch\u1ec9 20% content s\u1ebd chi\u1ebfm ph\u1ea7n l\u1edbn traffic c\u1ee7a b\u1ea1n.<\/p>\n<p>\u0110\u00e2y l\u00e0 nh\u1eefng trang c\u00f3 th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm cao trong c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, \u0111\u01b0\u1ee3c chia s\u1ebb, \u0111\u01b0\u1ee3c tham kh\u1ea3o b\u1edfi c\u00e1c t\u00e1c gi\u1ea3 kh\u00e1c v\u00e0 \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u b\u1edfi ng\u01b0\u1eddi \u0111\u1ecdc.<\/p>\n<p>C\u00e1c b\u00e1o c\u00e1o Behavior trong Google Analytics c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh ch\u00fang tr\u00ean trang web c\u1ee7a m\u00ecnh.<\/p>\n<p><span style=\"line-height: 1.5;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-187\" src=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2016\/04\/img2-244x450.png\" alt=\"img2\" width=\"244\" height=\"450\" \/>\u0110\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u1ed9 ph\u1ed5 bi\u1ebfn b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n:<\/span><\/p>\n<ol>\n<li>\u0110i t\u1edbi <strong>Behavior &gt; Site content &gt; All Pages<\/strong> tab.<\/li>\n<li>N\u1ebfu c\u00f3 th\u1ec3, l\u1ecdc c\u00e1c k\u1ebft qu\u1ea3 \u0111\u1ec3 ch\u1ec9 hi\u1ec3n th\u1ecb b\u00e0i vi\u1ebft blog. V\u00ed d\u1ee5, n\u1ebfu trang web c\u1ee7a b\u1ea1n s\u1eed d\u1ee5ng ti\u1ec1n t\u1ed1 URL \/blog\/, b\u1ea1n ch\u1ec9 c\u1ea7n hi\u1ec3n th\u1ecb c\u00e1c URL b\u1eaft \u0111\u1ea7u b\u1eb1ng \/blog\/<\/li>\n<li>S\u1eafp x\u1ebfp l\u01b0\u1ee3t truy c\u1eadp \u00a0b\u1eb1ng Unique Pageviews.<\/li>\n<\/ol>\n<p>Google Analytics s\u1ebd ch\u1ec9 ra m\u1ed9t danh s\u00e1ch c\u00e1c b\u00e0i vi\u1ebft blog c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo th\u1ee9 t\u1ef1 trafic, v\u00e0 ch\u1ec9 ra cho b\u1ea1n n\u1ed9i dung ph\u1ed5 bi\u1ebfn nh\u1ea5t tr\u00ean trang web. H\u01a1n n\u1eefa, click v\u00e0o bi\u1ec3u t\u01b0\u1ee3ng so s\u00e1nh (Comparison), b\u1ea1n c\u00f3 th\u1ec3 so s\u00e1nh hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed7i trang web v\u1edbi con s\u1ed1 trung b\u00ecnh.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-188\" src=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2016\/04\/img3-450x81.png\" alt=\"img3\" width=\"450\" height=\"81\" \/><\/p>\n<h3>B\u1ea1n s\u1ebd l\u00e0m g\u00ec v\u1edbi nh\u1eefng d\u1eef li\u1ec7u n\u00e0y:<\/h3>\n<ul>\n<li>T\u00ecm\u00a0ra c\u00e1c topic m\u00e0 ng\u01b0\u1eddi xem quan t\u00e2m nh\u1ea5t.<\/li>\n<li>\u0110\u00e1nh gi\u00e1 top b\u00e0i vi\u1ebft hi\u1ec7u qu\u1ea3 v\u00e0 xem n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 c\u1eadp nh\u1eadt ch\u00fang hay kh\u00f4ng\u00a0(v\u00ed d\u1ef1 nh\u01b0 \u00a0th\u00eam \u1ea3nh, s\u1ed1 li\u1ec7u,\u00a0b\u1ea3n \u0111\u1ed3, video, tr\u00edch d\u1eabn ho\u1eb7c x\u00f3a \u0111\u1ecbnh d\u1ea1ng), l\u00e0m ch\u00fang th\u00eam h\u1ea5p d\u1eabn v\u1edbi ng\u01b0\u1eddi xem h\u01a1n n\u1eefa.<\/li>\n<li>C\u1ea3i thi\u1ec7n li\u00ean k\u1ebft n\u1ed9i b\u1ed9 b\u1eb1ng c\u00e1ch g\u1eafn c\u00e1c li\u00ean\u00a0k\u1ebft c\u00f3 li\u00ean quan.<\/li>\n<li>X\u00e1c \u0111\u1ecbnh n\u1ed9i dung k\u00e9m ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u00e0 c\u1ed1 g\u1eafng t\u00ecm ra l\u00fd do\u00a0cho vi\u1ec7c \u0111\u00f3. V\u00e0 ai bi\u1ebft \u0111\u01b0\u1ee3c, c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u c\u00e1ch m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 c\u1eadp nh\u1eadt v\u00e0 l\u00e0m n\u00f3 h\u1ea5p d\u1eabn h\u01a1n.<\/li>\n<\/ul>\n<h2>T\u00ecm ra nh\u1eefng lo\u1ea1i content ph\u1ed5 bi\u1ebfn nh\u1ea5t<\/h2>\n<p>Ph\u00e2n t\u00edch nh\u1eefng b\u00e0i vi\u1ebft ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 n\u00e2ng cao s\u1ef1 g\u1eafn k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<p>M\u1ed9t c\u00e1ch kh\u00e1c l\u00e0 xem x\u00e9t r\u1ed9ng h\u01a1n v\u00e0 \u0111\u00e1nh gi\u00e1 xem chuy\u00ean m\u1ee5c, th\u1ec3 lo\u1ea1i, hay tag\u00a0n\u00e0o h\u1ea5p d\u1eabn nh\u1ea5t.<\/p>\n<p>Google Analytics cung c\u1ea5p t\u00ednh n\u0103ng <a href=\"https:\/\/support.google.com\/analytics\/answer\/2853423?hl=en\">Content Grouping<\/a>.\u00a0C\u00f4ng c\u1ee5 n\u00e0y cho ph\u00e9p nh\u00f3m nh\u1eefng n\u1ed9i dung c\u00f3 li\u00ean quan theo \u0111\u1ecbnh d\u1ea1ng, chuy\u00ean \u00a0m\u1ee5c, ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch b\u1ea1n \u0111\u00e3 ch\u1ea1y, v\u00e0 sau \u0111\u00f3 \u0111\u01b0a ra d\u1eef li\u1ec7u t\u1ed5ng h\u1ee3p cho to\u00e0n b\u1ed9 nh\u00f3m v\u00e0 t\u1eebng URL ri\u00eang l\u1ebb trong nh\u00f3m.<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3, v\u00ed d\u1ee5, nh\u00f3m n\u1ed9i dung theo chuy\u00ean m\u1ee5c ho\u1eb7c tag \u0111\u1ec3 t\u00ecm ra c\u00e1c ch\u1ee7 \u0111\u1ec1 m\u00e0 ng\u01b0\u1eddi xem th\u1ea5y h\u1ea5p d\u1eabn. Ho\u1eb7c thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 lo\u1ea1i content c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111o hi\u1ec7u qu\u1ea3 chung v\u00e0 \u1ea3nh h\u01b0\u1edfng c\u1ee7a n\u00f3 t\u1edbi chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n.<\/p>\n<h3>B\u1ea1n n\u00ean l\u00e0m g\u00ec v\u1edbi nh\u1eefng d\u1eef li\u1ec7u n\u00e0y:<\/h3>\n<p>B\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c c\u00e1c chuy\u00ean m\u1ee5c hay lo\u1ea1i content h\u1ea5p d\u1eabn nh\u1ea5t v\u00e0 s\u1eed d\u1ee5ng th\u00f4ng tin n\u00e0y ra c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c trong t\u01b0\u01a1ng lai. Trong <a href=\"http:\/\/cutroni.com\/blog\/2014\/01\/24\/use-google-analytics-content-groups\/\">b\u00e0i vi\u1ebft<\/a> n\u00e0y b\u1ea1n s\u1ebd t\u00ecm \u0111\u01b0\u1ee3c v\u00ed d\u1ee5 thi\u1ebft th\u1ef1c v\u1ec1 s\u1eed d\u1ee5ng Content Grouping v\u1edbi nh\u1eefng lo\u1ea1i doanh nghi\u1ec7p kh\u00e1c nhau.<\/p>\n<h3>T\u00ecm nh\u1eefng b\u00e0i vi\u1ebft chuy\u1ec3n \u0111\u1ed5i t\u1ed1t\u00a0nh\u1ea5t<\/h3>\n<p>Nhi\u1ec1u kh\u1ea3 n\u0103ng, m\u1ee5c \u0111\u00edch content c\u1ee7a b\u1ea1n kh\u00f4ng ch\u1ec9 l\u00e0 cung c\u1ea5p th\u00f4ng tin cho\u00a0kh\u00e1ch h\u00e0ng. B\u1ea1n mu\u1ed1n thu h\u00fat kh\u00e1ch h\u00e0ng t\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, \u0111\u1ecbnh v\u1ecb c\u00f4ng ty b\u1ea1n l\u00e0 chuy\u00ean gia v\u00e0 gia t\u0103ng ni\u1ec1m tin, v\u00e0 thuy\u1ebft ph\u1ee5c m\u1ecdi ng\u01b0\u1eddi h\u1ee3p t\u00e1c v\u1edbi b\u1ea1n. Google Analytics cung c\u1ea5p cho b\u1ea1n th\u00f4ng tin v\u1ec1 content gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau \u0111\u00f3.<\/p>\n<p>\u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u n\u00e0y, tr\u01b0\u1edbc h\u1ebft b\u1ea1n c\u1ea7n thi\u1ebft l\u1eadp nh\u1eefng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 trong Google Analytics.<\/p>\n<p>M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 c\u1ee7a m\u1ee5c ti\u00eau content marketing t\u1ed1t:<\/p>\n<ul>\n<li>S\u1ed1 l\u01b0\u1ee3ng truy c\u1eadp tr\u00ean m\u1ed9t trang c\u1ee5 th\u1ec3<\/li>\n<li>\u0110\u0103ng k\u00fd \/ chuy\u1ec3n \u0111\u1ed5i.<\/li>\n<li>D\u00e0nh th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh tr\u00ean m\u1ed9t trang<\/li>\n<li>T\u1ea3i m\u1ed9t t\u00e0i li\u1ec7u ho\u1eb7c th\u01b0c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 kh\u00e1c<\/li>\n<li>Xem video&#8230;<\/li>\n<\/ul>\n<p>N\u00f3i chung, m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n n\u00ean li\u00ean quan t\u1edbi m\u1ee5c ti\u00eau b\u1ea1n mu\u1ed1n kh\u00e1ch truy c\u1eadp ho\u00e0n th\u00e0nh tr\u00ean m\u1ed9t trang. V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n mu\u1ed1n h\u1ecd click v\u00e0o banner v\u00e0 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, th\u00ec h\u00e3y thi\u1ebft l\u1eadp \u0111\u00f3 l\u00e0 m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n mu\u1ed1n h\u1ecd \u0111\u0103ng k\u00fd cho m\u1ed9t b\u1ea3n tin, b\u1ea1n n\u00ean theo d\u00f5i kh\u00e1ch truy c\u1eadp tr\u00ean trang \u0111\u0103ng k\u00fd. V\u00e0 n\u1ebfu m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 t\u0103ng s\u1ef1 g\u1eafn k\u1ebft, h\u00e3y thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau \u0111o l\u01b0\u1eddng \u0111\u1ec3 xem h\u1ecd \u1edf l\u1ea1i trang c\u1ee7a b\u1ea1n \u0111\u1ee7 l\u00e2u.<\/p>\n<p>Sau khi Analytics \u0111\u00e3 t\u1eadp h\u1ee3p d\u1eef li\u1ec7u tr\u00ean m\u1ed7i b\u00e0i\u00a0vi\u1ebft, \u0111i t\u1edbi <strong>Conversions &gt; Goals <\/strong>v\u00e0 ki\u1ec3m tra hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed7i trang.<\/p>\n<h3>B\u1ea1n n\u00ean l\u00e0m g\u00ec v\u1edbi nh\u1eefng d\u1eef li\u1ec7u n\u00e0y:<\/h3>\n<p>Ph\u00e2n t\u00edch c\u00e1c m\u1ee5c ti\u00eau cho ph\u00e9p b\u1ea1n th\u1ea5y \u0111\u01b0\u1ee3c n\u1ed9i dung n\u00e0o gi\u00fap \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a website.<\/p>\n<p>C\u00f9ng v\u1edbi ki\u1ebfn th\u1ee9c n\u00e0y b\u1ea1n c\u00f3 th\u1ec3 :<\/p>\n<ul>\n<li>Quy\u1ebft \u0111\u1ecbnh t\u1ea1o ra nhi\u1ec1u n\u1ed9i dung t\u01b0\u01a1ng t\u1ef1 h\u01a1n<\/li>\n<li>Ki\u1ec3m tra c\u00e1c ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c \u0111\u1ec3 t\u00ecm c\u00e1ch t\u0103ng hi\u1ec7u qu\u1ea3 tr\u00ean c\u00e1c n\u1ed9i dung c\u00f3 k\u1ebft qu\u1ea3 kh\u00f4ng t\u1ed1t<\/li>\n<li>S\u1eed d\u1ee5ng d\u1eef li\u1ec7u n\u00e0y l\u00ean k\u1ebf ho\u1ea1ch, m\u1ee5c ti\u00eau v\u00e0 chi\u1ebfn l\u01b0\u1ee3c<\/li>\n<\/ul>\n<h3>Thi\u1ebft l\u1eadp c\u00e1c m\u1ee5c ti\u00eau cho to\u00e0n b\u1ed9 c\u00e1c Call-to-Action( CTAs)<\/h3>\n<p>H\u00e3y ch\u1eafc ch\u1eafn b\u1ea1n \u0111ang thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau cho to\u00e0n b\u1ed9 t\u01b0\u01a1ng t\u00e1c m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c v\u1edbi n\u1ed9i dung c\u1ee7a b\u1ea1n. \u0110\u1ec3 minh h\u1ecda l\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau cho n\u1ed9i dung c\u1ee7a m\u00ecnh, ph\u1ea7n ph\u00eda sau s\u1ebd gi\u1edbi thi\u1ec7u m\u1ed9t v\u00ed d\u1ee5 t\u1eeb Buffer blog:<\/p>\n<p><em>Tr\u00ean c\u00f9ng l\u00e0 m\u1ed9t CTA r\u1ea5t r\u00f5 r\u00e0ng \u0111\u1ec3 l\u00ean \u00a0l\u1ecbch tr\u00ecnh b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n v\u1edbi Buffer. Do v\u1eady, \u00a0ch\u00fang t\u00f4i mu\u1ed1n ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n \u0111ang \u0111o l\u01b0\u1eddng n\u00f3 nh\u01b0 l\u00e0 m\u1ed9t m\u1ee5c ti\u00eau trong Google Analytics n\u1ebfu nh\u01b0 \u0111\u00e2y l\u00e0 blog c\u1ee7a ch\u00fang t\u00f4i.<\/em><\/p>\n<p><em>B\u00ean tr\u00e1i ch\u00fang ta th\u1ea5y c\u00e1c widget m\u1ea1ng x\u00e3 h\u1ed9i. M\u1ed9t l\u1ea7n n\u1eefa, b\u1ea1n mu\u1ed1n ch\u1eafc ch\u1eafn r\u1eb1ng ch\u00fang ta \u0111ang \u0111o l\u01b0\u1eddng c\u00e1c b\u00e1o c\u00e1o m\u1ea1ng x\u00e3 h\u1ed9i b\u00ean trong Google Analytics, b\u1edfi v\u00ec ch\u00fang t\u00f4i mu\u1ed1n hi\u1ec3u s\u1ef1 g\u1eafn k\u1ebft.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-192\" src=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2016\/04\/img4-450x307.png\" alt=\"img4\" width=\"450\" height=\"307\" srcset=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2016\/04\/img4-450x307.png 450w, https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2016\/04\/img4.png 654w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><em>N\u1ebfu ch\u00fang ta \u0111i xu\u1ed1ng d\u01b0\u1edbi b\u00e0i vi\u1ebft \u0111\u1eb7c bi\u1ec7t\u00a0n\u00e0y, ch\u00fang ta s\u1ebd th\u1ea5y m\u1ed9t video. V\u00ec v\u1eady ch\u00fang t\u00f4i mu\u1ed1n \u0111o l\u01b0\u1eddng xem c\u00f3 hay kh\u00f4ng m\u1ecdi ng\u01b0\u1eddi \u0111ang xem n\u1ed9i dung video.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-193\" src=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2016\/04\/img5-450x317.png\" alt=\"img5\" width=\"450\" height=\"317\" srcset=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2016\/04\/img5-450x317.png 450w, https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2016\/04\/img5.png 634w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/p>\n<p><em>Cho \u0111\u1ebfn nay ch\u00fang t\u00f4i \u0111\u00e3 c\u00f3 3 l\u0129nh v\u1ef1c quan tr\u1ecdng m\u00e0 ch\u00fang t\u00f4i \u0111ang \u0111o l\u01b0\u1eddng \u0111\u1ec3 hi\u1ec3u r\u00f5 c\u1ee7a s\u1ef1 g\u1eafn k\u1ebft c\u1ee7a m\u1ecdi ng\u01b0\u1eddi v\u1edbi n\u1ed9i dung c\u1ee7a ch\u00fang t\u00f4i.<\/em><\/p>\n<p><em>N\u1ebfu ch\u00fang ta \u0111i xu\u1ed1ng h\u01a1n n\u1eefa, ch\u00fang ta c\u0169ng s\u1ebd th\u1ea5y:<\/em><\/p>\n<ul>\n<li><em>Ph\u1ea7n b\u00ecnh lu\u1eadn<\/em><\/li>\n<li><em>Form email \u0111\u0103ng k\u00fd b\u1ea3n tin.<\/em><\/li>\n<li><em>CTA \u0111\u1ec3 l\u00ean l\u1ecbch b\u00e0i\u00a0vi\u1ebft.<\/em><\/li>\n<\/ul>\n<p><em style=\"line-height: 1.5;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-194\" src=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2016\/04\/img6-450x307.png\" alt=\"img6\" width=\"450\" height=\"307\" srcset=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2016\/04\/img6-450x307.png 450w, https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2016\/04\/img6.png 650w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/em><\/p>\n<p><em style=\"line-height: 1.5;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-189\" src=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2016\/04\/img7-450x310.png\" alt=\"img7\" width=\"450\" height=\"310\" srcset=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2016\/04\/img7-450x310.png 450w, https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2016\/04\/img7.png 644w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/em><\/p>\n<p><em style=\"line-height: 1.5;\"><em style=\"line-height: 1.5;\">Ch\u00fang t\u00f4i mu\u1ed1n c\u00f3 trong tay c\u00e1c b\u00e1o c\u00e1o cho to\u00e0n b\u1ed9 c\u1ee7a t\u01b0\u01a1ng t\u00e1c \u0111ang di\u1ec5n ra. Do v\u1eady tch\u00fang t\u00f4i ho\u00e0n to\u00e0n khuy\u1ebfn kh\u00edch b\u1ea1n d\u00e0nh th\u1eddi gian xem x\u00e9t c\u00e1c trang web c\u1ee7a b\u1ea1n v\u00e0 ghi l\u1ea1i\u00a0nh\u1eefng v\u1ea5n \u0111\u1ec1 kh\u00e1c bi\u1ec7t. Sau \u0111\u00f3 b\u1ea1n s\u1ebd \u0111o l\u01b0\u1eddng ch\u00fang v\u1edbi Google Analytics.<\/em><\/em><\/p>\n<h2>T\u00ecm hi\u1ec3u n\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3 t\u1ed1i \u01b0u \u00a0cho ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng hay kh\u00f4ng<\/h2>\n<p>Theo <a href=\"http:\/\/www.smartinsights.com\/mobile-marketing\/mobile-marketing-analytics\/mobile-marketing-statistics\/\">Smart Insights<\/a>, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng di \u0111\u1ed9ng \u0111\u00e3 v\u01b0\u1ee3t qua m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n v\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng kh\u00e1c.\u00a0Nh\u01b0ng \u0111\u00e2y m\u1edbi l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng: Ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng kh\u00f4ng t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung gi\u1ed1ng nh\u01b0 c\u00e1ch ng\u01b0\u1eddi s\u1eed d\u1ee5ng m\u00e1y t\u00ednh. Do v\u1eady, vi\u1ec7c c\u1ee7a b\u1ea1n l\u00e0 \u0111i\u1ec3u khi\u1ec3n ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng tham gia v\u00e0o n\u1ed9i dung c\u1ee7a b\u1ea1n nh\u01b0 ng\u01b0\u1eddi d\u00f9ng m\u00e1y t\u00ednh.<\/p>\n<p>\u0110\u1ec3 ki\u1ec3m tra s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a \u0111i\u1ec7n tho\u1ea1i c\u1ee7a m\u00ecnh, b\u1ea1n \u0111i \u0111\u1ebfn <strong>Audience &gt; Mobile &gt; Overview<\/strong>. Sau \u0111\u00f3, ch\u1ecdn xem <strong>Performance<\/strong> \u0111\u1ec3 l\u1ea5y d\u1eef li\u1ec7u b\u1ea1n mu\u1ed1n: s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng m\u1edbi, t\u1ef7 l\u1ec7 tho\u00e1t, l\u01b0\u1ee3t xem, th\u1eddi gian xem v\u00e0 th\u1eadm ch\u00ed ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-190 size-medium\" src=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2016\/04\/img8-450x141.png\" alt=\"img8\" width=\"450\" height=\"141\" srcset=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2016\/04\/img8-450x141.png 450w, https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2016\/04\/img8.png 885w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/p>\n<h3>B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m g\u00ec v\u1edbi d\u1eef li\u1ec7u n\u00e0y:<\/h3>\n<p>B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch s\u1ef1 t\u01b0\u01a1ng t\u00e1c ng\u01b0\u1eddi d\u00f9ng, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh t\u1ea1o ra nhi\u1ec1u\u00a0n\u1ed9i dung th\u00e2n thi\u1ec7n v\u1edbi di \u0111\u1ed9ng h\u01a1n hay kh\u00f4ng.<\/p>\n<h2>K\u1ebft lu\u1eadn<\/h2>\n<p>C\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 gi\u00fap n\u1ed9i dung t\u1ed1t \u00a0h\u01a1n. Nh\u01b0ng kh\u00f4ng g\u00ec c\u00f3 th\u1ec3 t\u1ed1t h\u01a1n chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n d\u1ef1a tr\u00ean d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n, n\u1ed9i dung h\u1ecd \u01b0a th\u00edch, v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a h\u1ecd.<\/p>\n<p>V\u00e0 n\u1ebfu b\u1ea1n \u0111ang b\u0103n kho\u0103n c\u00f3 \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u \u0111\u00f3 t\u1eeb \u0111\u00e2u, h\u00e3y t\u00ecm t\u1edbi c\u00e1c b\u00e1o c\u00e1o Google Analytics. N\u1ec1n t\u1ea3ng n\u00e0y cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n\u00a0chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh.<\/p>\n<p><em>(B\u00e0i d\u1ecbch t\u1eeb &#8220;How to Use Google Analytics to Improve Your Content Strategy&#8221; &#8211;\u00a0<a href=\"https:\/\/www.semrush.com\/\">SEMrush<\/a>).\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 l\u00e0m content marketing t\u1ed1t h\u01a1n. Tuy nhi\u00ean, kh\u00f4ng c\u00f3 g\u00ec t\u1ed1t h\u01a1n h\u01b0\u1edbng ti\u1ebfp c\u1eadn d\u1eef li\u1ec7u.<\/p>\n<p>B\u00e0i vi\u1ebft s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n c\u00e1ch d\u00f9ng Google Analytics \u0111\u1ec3 t\u00ecm ki\u1ebfm d\u1eef li\u1ec7u m\u00e0 b\u1ea1n c\u1ea7n v\u00e0 t\u1eeb \u0111\u00f3 n\u00e2ng t\u1ea7m chi\u1ebfn l\u01b0\u1ee3c content c\u1ee7a m\u00ecnh. <a href=\"https:\/\/tiendathoang.com\/vietanalytics\/2016\/04\/17\/cach-su-dung-google-analytics-de-cai-thien-chien-luoc-content-cua-ban\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[8,11,13],"class_list":["post-186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyzing","tag-content-marketing","tag-intermediate","tag-google-analytics"],"jetpack_featured_media_url":"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2016\/04\/img1.jpg","_links":{"self":[{"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/posts\/186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/comments?post=186"}],"version-history":[{"count":1,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/posts\/186\/revisions"}],"predecessor-version":[{"id":237,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/posts\/186\/revisions\/237"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/media\/191"}],"wp:attachment":[{"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/media?parent=186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/categories?post=186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/tags?post=186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}