{"id":27,"date":"2013-09-03T09:49:07","date_gmt":"2013-09-03T02:49:07","guid":{"rendered":"https:\/\/www.vietanalytics.com\/?p=27"},"modified":"2025-09-29T14:44:20","modified_gmt":"2025-09-29T14:44:20","slug":"hieu-ve-chi-so-alexa-the-nao-cho-dung","status":"publish","type":"post","link":"https:\/\/tiendathoang.com\/vietanalytics\/2013\/09\/03\/hieu-ve-chi-so-alexa-the-nao-cho-dung\/","title":{"rendered":"Hi\u1ec3u v\u1ec1 ch\u1ec9 s\u1ed1 Alexa th\u1ebf n\u00e0o cho \u0111\u00fang?"},"content":{"rendered":"<h2>T\u1ea1i sao c\u1ea7n \u0111\u1ea9y cao ch\u1ec9 s\u1ed1 Alexa?<\/h2>\n<p>M\u1eb7c d\u00f9 ch\u1ec9 s\u1ed1 Alexa ch\u1ec9 d\u1ef1a v\u00e0o traffic (pageviews) v\u00e0 audience (visitors), v\u00e0 kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f4ng c\u1ee5 duy nh\u1ea5t \u0111\u1ec3 \u0111o l\u01b0\u1eddng m\u1ed9t website, nh\u01b0ng \u1edf Vi\u1ec7t Nam th\u00ec l\u1ea1i c\u00f3 m\u1ed9t ni\u1ec1m tin: rank Alexa cao (c\u00e0ng g\u1ea7n v\u1ecb tr\u00ed 1) \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c website hi\u1ec7u qu\u1ea3.\u00a0 V\u00e0 ng\u1ea1c nhi\u00ean h\u01a1n l\u00e0 nhi\u1ec1u v\u1ecb tr\u00ed qu\u1ea3n l\u00fd hay \u0111\u1ed1i t\u00e1c lu\u00f4n l\u1ea5y ti\u00eau ch\u00ed rank Alexa l\u00e0m th\u01b0\u1edbc \u0111o \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 c\u00f4ng vi\u1ec7c hay c\u00f3 c\u00e1i nh\u00ecn thi\u1ec7n c\u1ea3m v\u1edbi \u0111\u1ed1i t\u00e1c.<\/p>\n<div id=\"attachment_28\" style=\"width: 460px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2013\/09\/alexa.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-28\" class=\"wp-image-28 size-medium\" src=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2013\/09\/alexa-450x268.jpg\" alt=\"Ch\u1ec9 s\u1ed1 x\u1ebfp h\u1ea1ng Alexa l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao n\u00f3 l\u1ea1i quan tr\u1ecdng?\" width=\"450\" height=\"268\" srcset=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2013\/09\/alexa-450x268.jpg 450w, https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2013\/09\/alexa.jpg 605w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/a><p id=\"caption-attachment-28\" class=\"wp-caption-text\">Ch\u1ec9 s\u1ed1 x\u1ebfp h\u1ea1ng Alexa l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao n\u00f3 l\u1ea1i quan tr\u1ecdng? Ngu\u1ed3n \u1ea3nh: Internet<\/p><\/div>\n<p>Ch\u1ec9 c\u00f3 hai l\u00fd do t\u1eeb ph\u00eda s\u1ebfp v\u00e0 ph\u00eda \u0111\u1ed1i t\u00e1c (kh\u00e1ch h\u00e0ng) nh\u01b0 tr\u00ean th\u00ec c\u0169ng \u0111\u1ee7 \u0111\u1ec3 team marketing ph\u1ea3i t\u00ecm c\u00e1ch \u0111\u1ea9y rank c\u1ee7a website c\u1ee7a m\u00ecnh l\u00ean th\u1eadt cao.<\/p>\n<h2>V\u1eady Alexa l\u00e0 g\u00ec?<\/h2>\n<p>Alexa l\u00e0 m\u1ed9t c\u00f4ng ty th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1996, sau \u0111\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ea1i gia Amazon mua l\u1ea1i v\u00e0o n\u0103m 1999. Hi\u1ec7n nay, khi nh\u1eafc t\u1edbi Alexa th\u00ec l\u00e0 n\u00f3i \u0111\u1ebfn trang web x\u1ebfp h\u1ea1ng c\u1ee7a c\u00e1c website tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, hay th\u1ee9 h\u1ea1ng c\u1ee7a c\u00e1c website theo t\u1eebng qu\u1ed1c gia. Tr\u00ean th\u1ef1c t\u1ebf, \u00a0Alexa c\u00f2n qu\u00e9t v\u00e0 l\u01b0u tr\u1eef website tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t site d\u1ea1ng bi\u00ean ni\u00ean s\u1eed interet \u1edf trang <a href=\"http:\/\/www.archive.org\/\">www.archive.org<\/a>, v\u00e0 tr\u01b0\u1edbc \u0111\u00e2y Alexa c\u00f2n cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 nh\u01b0 t\u00ecm ki\u1ebfm tr\u00ean web, t\u00ecm ki\u1ebfm h\u00ecnh \u1ea3nh, \u00a0t\u00ecm ki\u1ebfm theo c\u00e1c ch\u1ee7 \u0111\u1ec1\u2026<\/p>\n<p>C\u00e1c ch\u1ec9 s\u1ed1 m\u00e0 Alexa cung c\u1ea5p cho t\u1eebng website bao g\u1ed3m: x\u1ebfp h\u1ea1ng tr\u00ean to\u00e0n c\u1ea7u, x\u1ebfp h\u1ea1ng theo qu\u1ed1c gia, li\u1ec7t k\u00ea danh s\u00e1ch c\u00e1c website c\u00f3 backlink t\u1edbi website, ph\u00e2n t\u00edch c\u00e1c t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm, nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a ng\u01b0\u1eddi truy c\u1eadp website, lu\u1ed3ng truy c\u1eadp v\u00e0o v\u00e0 ra c\u1ee7a website, v\u00e0 m\u1ed9t s\u1ed1 th\u00f4ng tin ph\u1ee5c v\u1ee5 cho ph\u00e2n t\u00edch web nh\u01b0 Pageview, Th\u1eddi gian xem trang (Time on Site)\u2026<\/p>\n<p>Tuy nhi\u00ean theo nh\u01b0 m\u00f4 t\u1ea3 c\u1ee7a ch\u00ednh Alexa th\u00ec th\u00f4ng tin ch\u1ee7 y\u1ebfu \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 website l\u00e0 traffic (pageviews) v\u00e0 audience (vistors) t\u1eeb c\u00e1c toolbar c\u1ee7a Alexa v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c (toolbar n\u00e0y ch\u00ednh l\u00e0 d\u1ea1ng add-on hay plug-in trong c\u00e1c tr\u00ecnh duy\u1ec7t). Trong khi theo \u01b0\u1edbc t\u00ednh th\u00ec toolbar c\u1ee7a Alexa ch\u1ec9 chi\u1ebfm 1% trong t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi d\u00f9ng internet to\u00e0n c\u1ea7u n\u00ean th\u1ef1c ch\u1ea5t rank c\u1ee7a Alexa l\u00e0 v\u1ecb tr\u00ed c\u1ee7a website trong c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi d\u00f9ng toolbar Alexa. C\u1ed9ng th\u00eam v\u1edbi vi\u1ec7c s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng c\u00e0i \u0111\u1eb7t Alexa c\u1ee7a Vi\u1ec7t Nam l\u00e0 kh\u00e1 \u00edt th\u00ec ch\u1ec9 s\u1ed1 n\u00e0y ph\u1ea3n \u00e1nh kh\u00f4ng th\u1eadt s\u1ef1 ch\u00ednh x\u00e1c ch\u1ec9 s\u1ed1 x\u1ebfp h\u1ea1ng t\u1ea1i Vi\u1ec7t Nam.<\/p>\n<h2>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u1ebfp h\u1ea1ng Alexa cao?<\/h2>\n<p>Alexa ch\u1ec9 d\u1ef1a v\u00e0o 2 y\u1ebfu t\u1ed1 traffic v\u00e0 audience c\u1ee7a ng\u01b0\u1eddi c\u00e0i toolbar Alexa n\u00ean c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 t\u0103ng th\u1ee9 h\u1ea1ng c\u0169ng ch\u00ednh l\u00e0 c\u00e1c c\u00e1ch (hay th\u1ee7 thu\u1eadt) \u0111\u1ec3 \u0111\u1ea9y hai ch\u1ec9 s\u1ed1 n\u00e0y l\u00ean. C\u1ee5 th\u1ec3:<\/p>\n<ul>\n<li>Ch\u1ea1y qu\u1ea3ng c\u00e1o, SEO, email marketing, forum seeding\u2026 \u0111\u1ec3 t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a website l\u00ean m\u1ed9t c\u00e1ch b\u00ecnh th\u01b0\u1eddng th\u00ec rank Alexa c\u0169ng s\u1ebd t\u1ef1 t\u0103ng l\u00ean: c\u00e1ch l\u00e0m r\u1ea5t b\u00e1m \u201cl\u00fd thuy\u1ebft\u201d, v\u00e0 c\u00f3 th\u1ec3 r\u1ea5t t\u1ed1n k\u00e9m n\u1ebfu m\u1ee5c ti\u00eau ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 \u0111\u1ea9y rank Alexa.<\/li>\n<li>\u0110\u0103ng k\u00fd \u201cCertified Site Metrics\u201d v\u00e0 th\u1ef1c hi\u1ec7n theo h\u01b0\u1edbng d\u1eabn t\u1ea1i: <a href=\"http:\/\/www.alexa.com\/siteowners\/certify\">http:\/\/www.alexa.com\/siteowners\/certify<\/a><\/li>\n<li>C\u00e0i \u0111\u1eb7t toolbar tr\u00ean c\u00e1c m\u00e1y t\u00ednh c\u1ee7a b\u1ea1n b\u00e8, nh\u00e2n vi\u00ean trong c\u00f4ng ty v\u00e0 th\u01b0\u1eddng xuy\u00ean truy c\u1eadp v\u00e0o website c\u1ea7n t\u0103ng rank.<\/li>\n<li>DDOS hay m\u1ea1ng botnet: T\u1ea5n c\u00f4ng DDOS hay s\u1eed d\u1ee5ng m\u1ea1ng botnet \u0111\u1ec3 \u201ct\u1ea5n c\u00f4ng\u201d v\u00e0o ch\u00ednh website mu\u1ed1n t\u0103ng rank.<\/li>\n<li>Hack website kh\u00e1c, \u0111\u1eb7t c\u00e1c iframe link t\u1edbi website c\u1ea7n t\u0103ng rank v\u00e0 \u0111\u1eb7t ch\u1ebf \u0111\u1ed9 li\u00ean t\u1ee5c refresh<\/li>\n<\/ul>\n<h2>K\u1ebft lu\u1eadn<\/h2>\n<p>S\u1eed d\u1ee5ng Alexa nh\u01b0 l\u00e0 th\u01b0\u1edbc \u0111o quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed9t website l\u00e0 ho\u00e0n to\u00e0n sai l\u1ea7m. N\u00f3 s\u1ebd ch\u1ec9 n\u00ean l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u00e1nh gi\u00e1 t\u01b0\u01a1ng quan l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ed1i v\u1edbi c\u00e1c website kh\u00e1c nhau. Ngo\u00e0i ra khi s\u1eed d\u1ee5ng c\u00e1c th\u1ee7 thu\u1eadt b\u00ean tr\u00ean th\u00ec c\u0169ng c\u1ea7n l\u01b0u \u00fd:<\/p>\n<ul>\n<li>3 ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ea7u (g\u1ed3m t\u0103ng traffic th\u00f4ng tr\u01b0\u1eddng, \u0111\u0103ng k\u00fd Certified Site Metrics v\u00e0 c\u00e0i \u0111\u1eb7t toolbar) th\u00ec c\u00f3 th\u1ec3 coi l\u00e0 \u201cwhite-hat\u201d v\u00e0 \u00e1p d\u1ee5ng b\u00ecnh th\u01b0\u1eddng, kh\u00f4ng c\u1ea7n ch\u00fa \u00fd qu\u00e1 nhi\u1ec1u.<\/li>\n<li>2 ph\u01b0\u01a1ng ph\u00e1p cu\u1ed1i (g\u1ed3m DDOS v\u00e0 c\u00e0i iframe) c\u00f3 th\u1ec3 g\u1ecdi l\u00e0 \u201cblack-hat\u201d th\u00ec c\u1ea7n ch\u00fa \u00fd t\u1edbi vi\u1ec7c qu\u00e1 t\u1ea3i c\u1ee7a server, v\u00e0 \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng l\u00e0 l\u00e0m m\u00e9o mo c\u00e1c th\u00f4ng tin, ch\u1ec9 s\u1ed1 khi ph\u00e2n t\u00edch t\u1ed5ng th\u1ec3 website<\/li>\n<\/ul>\n<h2>Th\u00f4ng tin tham kh\u1ea3o<\/h2>\n<ul>\n<li><a href=\"http:\/\/www.alexa.com\/help\/traffic-learn-more\">http:\/\/www.alexa.com\/help\/traffic-learn-more<\/a><\/li>\n<li><a href=\"http:\/\/en.wikipedia.org\/wiki\/Alexa_Internet\">http:\/\/en.wikipedia.org\/wiki\/Alexa_Internet<\/a><\/li>\n<li><a href=\"http:\/\/www.alexa.com\/company\/technology\">http:\/\/www.alexa.com\/company\/technology<\/a><\/li>\n<\/ul>\n<p><i>B\u1ea1n \u0111\u00e3 c\u00f3 nh\u1eefng tr\u1ea3i nghi\u1ec7m g\u00ec v\u1ec1 rank Alexa? H\u00e3y b\u00ecnh lu\u1eadn v\u00e0 \u0111\u01b0a ra \u00fd ki\u1ebfn \u1edf d\u01b0\u1edbi nh\u00e9.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n \u0111\u00e3 bi\u1ebft g\u00ec v\u1ec1 Alexa Rank? C\u1ea7n ph\u1ea3i hi\u1ec3u nh\u01b0 th\u1ebf n\u00e0o cho \u0111\u00fang Alexa Rank v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 t\u0103ng ch\u1ec9 s\u1ed1 n\u00e0y tr\u00ean b\u1ea3ng x\u1ebfp h\u1ea1ng. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd g\u1eedi t\u1edbi b\u1ea1n nh\u1eefng th\u00f4ng tin n\u00e0y. <a href=\"https:\/\/tiendathoang.com\/vietanalytics\/2013\/09\/03\/hieu-ve-chi-so-alexa-the-nao-cho-dung\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":28,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[7,9],"class_list":["post-27","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reporting","tag-alexa","tag-introductory"],"jetpack_featured_media_url":"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2013\/09\/alexa.jpg","_links":{"self":[{"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/posts\/27","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/comments?post=27"}],"version-history":[{"count":2,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/posts\/27\/revisions"}],"predecessor-version":[{"id":270,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/posts\/27\/revisions\/270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/media\/28"}],"wp:attachment":[{"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/media?parent=27"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/categories?post=27"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/tags?post=27"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}