{"id":44,"date":"2013-09-17T17:54:24","date_gmt":"2013-09-17T10:54:24","guid":{"rendered":"https:\/\/www.vietanalytics.com\/?p=44"},"modified":"2025-09-29T14:21:27","modified_gmt":"2025-09-29T14:21:27","slug":"nguyen-nhan-va-xu-ly-self-referral","status":"publish","type":"post","link":"https:\/\/tiendathoang.com\/vietanalytics\/2013\/09\/17\/nguyen-nhan-va-xu-ly-self-referral\/","title":{"rendered":"Ngu\u1ed3n truy c\u1eadp t\u1ef1 gi\u1edbi thi\u1ec7u (self-referral): nguy\u00ean nh\u00e2n v\u00e0 c\u00e1ch x\u1eed l\u00fd"},"content":{"rendered":"<p>Google Analytics (c\u0169ng nh\u01b0 c\u00e1c c\u00f4ng c\u1ee5 web analytics kh\u00e1c) cung c\u1ea5p cho c\u00e1c marketer c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u qu\u00fd gi\u00e1 \u0111\u1ec3 hi\u1ec3u v\u1ec1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Tuy nhi\u00ean, c\u00f3 \u0111\u00f4i khi, c\u00e1c ngu\u1ed3n th\u00f4ng tin qu\u00fd gi\u00e1 n\u00e0y l\u1ea1i mang t\u1edbi cho c\u00e1c marketer s\u1ef1 kh\u00f3 hi\u1ec3u, \u0111i\u1ec3n h\u00ecnh \u0111\u00f3 l\u00e0 tr\u01b0\u1eddng h\u1ee3p ngu\u1ed3n truy c\u1eadp t\u1ef1 gi\u1edbi thi\u1ec7u (self-referral).<\/p>\n<h2>Truy c\u1eadp t\u1ef1 gi\u1edbi thi\u1ec7u l\u00e0 g\u00ec?<\/h2>\n<p>Ngu\u1ed3n truy c\u1eadp t\u1ef1 gi\u1edbi thi\u1ec7u l\u00e0 c\u00e1c l\u01b0\u1ee3t gh\u00e9 th\u0103m c\u00f3 t\u00ean mi\u1ec1n gi\u1edbi thi\u1ec7u l\u00e0 ch\u00ednh t\u00ean mi\u1ec1n hay t\u00ean mi\u1ec1n ph\u1ee5 (sub-domain) c\u1ee7a website c\u1ee7a b\u1ea1n. Trong Google Analytics, b\u1ea1n c\u00f3 th\u1ec3 v\u00e0o xem b\u1eb1ng c\u00e1ch t\u1edbi c\u00e1c menu nh\u01b0 sau: <i>Traffic Sources -&gt; Sources -&gt; Referrals<\/i>.<\/p>\n<div id=\"attachment_46\" style=\"width: 460px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2013\/09\/ga-tu-gioi-thieu-1.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-46\" class=\"size-medium wp-image-46\" alt=\"V\u00ed d\u1ee5 website l\u00e0 www.example.com nh\u01b0ng trong ph\u1ea7n b\u00e1o c\u00e1o ngu\u1ed3n truy c\u1eadp \u201cGi\u1edbi thi\u1ec7u\u201d c\u00f3 c\u00e1c t\u00ean mi\u1ec1n: www.example.com, example.com, sub1.example.com\u2026 \" src=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2013\/09\/ga-tu-gioi-thieu-1-450x277.png\" width=\"450\" height=\"277\" srcset=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2013\/09\/ga-tu-gioi-thieu-1-450x277.png 450w, https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2013\/09\/ga-tu-gioi-thieu-1.png 609w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/a><p id=\"caption-attachment-46\" class=\"wp-caption-text\">V\u00ed d\u1ee5 website l\u00e0 www.example.com nh\u01b0ng trong ph\u1ea7n b\u00e1o c\u00e1o ngu\u1ed3n truy c\u1eadp \u201cGi\u1edbi thi\u1ec7u\u201d c\u00f3 c\u00e1c t\u00ean mi\u1ec1n: www.example.com, example.com, sub1.example.com\u2026<\/p><\/div>\n<p>R\u00f5 r\u00e0ng v\u1edbi c\u00e1c th\u00f4ng tin sai l\u1ec7ch nh\u01b0 th\u1ebf n\u00e0y s\u1ebd l\u00e0m \u1ea3nh h\u01b0\u1edfng t\u1edbi vi\u1ec7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ngu\u1ed3n, c\u00e1c k\u00eanh \u0111em l\u1ea1i traffic kh\u00e1c nh\u01b0: tr\u1ef1c ti\u1ebfp, qu\u1ea3ng c\u00e1o, c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm\u2026 v\u00e0 vi\u1ec7c lo\u1ea1i b\u1ecf sai s\u00f3t n\u00e0y l\u00e0 c\u1ea7n thi\u1ebft<\/p>\n<h2>Nguy\u00ean nh\u00e2n v\u00e0 c\u00e1ch gi\u1ea3i quy\u1ebft truy c\u1eadp t\u1ef1 gi\u1edbi thi\u1ec7u\u00a0 (\u0111\u1ed1i v\u1edbi Classic Analytics)<\/h2>\n<p><b><i>L\u01b0u \u00fd, ph\u1ea7n n\u00e0y ch\u1ec9 d\u00e0nh cho m\u00e3 tracking Classic Analytics (file ga.js), v\u1edbi Universal Analytics xem \u1edf ph\u1ea7n d\u01b0\u1edbi. <\/i><\/b><\/p>\n<p>Theo nh\u01b0 th\u00f4ng tin t\u1ea1i <a href=\"https:\/\/support.google.com\/analytics\/answer\/3198398?hl=en\">trang tr\u1ee3 gi\u00fap Google Analytics<\/a> th\u00ec c\u00f3 nh\u1eefng nguy\u00ean nh\u00e2n ch\u00ednh v\u00e0 c\u00e1ch gi\u1ea3i quy\u1ebft, \u0111\u01b0\u1ee3c t\u00f3m t\u1eaft l\u1ea1i nh\u01b0 \u1edf d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n<ul>\n<li>M\u00e3 theo d\u00f5i (tracking code) b\u1ecb thi\u1ebfu, ho\u1eb7c kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng t\u1ea1i t\u1ea5t c\u1ea3 c\u00e1c trang c\u1ee7a website: ki\u1ec3m tra l\u1ea1i, \u0111\u1ea3m b\u1ea3o m\u00e3 theo d\u00f5i \u0111\u01b0\u1ee3c c\u00e0i v\u00e0 ho\u1ea1t \u0111\u1ed9ng tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c trang.<\/li>\n<li>C\u1ea5u h\u00ecnh v\u00e0 tri\u1ec3n khai m\u00e3 theo d\u00f5i kh\u00f4ng nh\u1ea5t qu\u00e1n: ki\u1ec3m tra l\u1ea1i m\u00e3 theo d\u00f5i cho c\u00e1c sub-domains, \u00a0m\u00e3 theo d\u00f5i c\u1ee7a nhi\u1ec1u t\u00e0i kho\u1ea3n Google Analytics, m\u00e3 theo d\u00f5i t\u00ean mi\u1ec1n ch\u00e9o (cross-domain). C\u00e1c link tham kh\u1ea3o th\u00eam \u0111\u1ec3 c\u00e0i \u0111\u1eb7t cho ch\u00ednh x\u00e1c: <a href=\"http:\/\/code.google.com\/apis\/analytics\/docs\/tracking\/gaTrackingSite.html#domainSubDomains\">sub-domain<\/a>, <a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/gajs\/#MultipleCommands\">c\u00e0i \u0111\u1eb7t nhi\u1ec1u t\u00e0i kho\u1ea3n Google Analytics<\/a>, <a href=\"http:\/\/code.google.com\/apis\/analytics\/docs\/tracking\/gaTrackingSite.html#multipleDomains\">cross-domain<\/a>.<\/li>\n<li>C\u1ea5u h\u00ecnh t\u00ean mi\u1ec1n d\u00e0nh cho c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/li>\n<li>C\u1ea5u h\u00ecnh \u0111i\u1ec1u h\u01b0\u1edbng m\u00e3 301\/302<\/li>\n<li>S\u1eed d\u1ee5ng th\u1ebb iframe: xem h\u01b0\u1edbng d\u1eabn th\u00eam t\u1ea1i <a href=\"http:\/\/support.google.com\/analytics\/bin\/answer.py?hl=en&amp;answer=1012049#3\">http:\/\/support.google.com\/analytics\/bin\/answer.py?hl=en&amp;answer=1012049#3<\/a><\/li>\n<li>S\u1eed d\u1ee5ng m\u00e3 tracking trong flash<\/li>\n<\/ul>\n<h2>C\u00e1ch x\u1eed l\u00fd \u0111\u1ed1i v\u1edbi m\u00e3 Universal Analytics (s\u1eed d\u1ee5ng file analytics.js)<\/h2>\n<p>V\u1edbi ph\u01b0\u01a1ng ph\u00e1p tracking m\u1edbi Universal Analytics c\u1ee7a Google Analytics th\u00ec v\u1ea5n \u0111\u1ec1 ngu\u1ed3n truy c\u1eadp t\u1ef1 gi\u1edbi thi\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c m\u1eb7c \u0111\u1ecbnh \u0111\u01b0\u1ee3c l\u1ecdc khi t\u1ea1o m\u1ed9t thu\u1ed9c t\u00ednh m\u1edbi (Property ID d\u1ea1ng UA-XXXX-Y).<\/p>\n<p>H\u01b0\u1edbng d\u1eabn chi ti\u1ebft \u0111\u1ec3 s\u1eed d\u1ee5ng ch\u1ee9c n\u0103ng <b><i>Referral Exclusion List<\/i><\/b> n\u00e0y c\u00f3 th\u1ec3 xem t\u1ea1i trang h\u01b0\u1edbng d\u1eabn c\u1ee7a Google Analytics <a href=\"https:\/\/support.google.com\/analytics\/answer\/2795830?hl=en\">t\u1ea1i \u0111\u00e2y<\/a>.<\/p>\n<div id=\"attachment_47\" style=\"width: 460px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2013\/09\/ga-tu-gioi-thieu-2.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-47\" class=\"size-medium wp-image-47\" alt=\"Ch\u1ee9c n\u0103ng Referral Exclusion List trong Universal Analytics\" src=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2013\/09\/ga-tu-gioi-thieu-2-450x357.png\" width=\"450\" height=\"357\" srcset=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2013\/09\/ga-tu-gioi-thieu-2-450x357.png 450w, https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2013\/09\/ga-tu-gioi-thieu-2.png 748w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/a><p id=\"caption-attachment-47\" class=\"wp-caption-text\">Ch\u1ee9c n\u0103ng Referral Exclusion List trong Universal Analytics<\/p><\/div>\n<h2>Ch\u00fa \u00fd:<\/h2>\n<p>C\u00e1c link t\u1edbi c\u00e1c trang h\u01b0\u1edbng d\u1eabn Google Analytics c\u1ee7a b\u00e0i vi\u1ebft n\u00e0y l\u00e0 ti\u1ebfng Anh, tuy nhi\u00ean b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y t\u00e0i li\u1ec7u ti\u1ebfng Vi\u1ec7t t\u01b0\u01a1ng \u1ee9ng nh\u01b0 sau:<\/p>\n<p>V\u00ed d\u1ee5 link: <a href=\"https:\/\/support.google.com\/analytics\/answer\/2795830?hl=en\">https:\/\/support.google.com\/analytics\/answer\/2795830?hl=en<\/a> b\u1ea1n ch\u1ec9 c\u1ea7n s\u1eeda link t\u1eeb <b><i>en<\/i><\/b> th\u00e0nh <b><i>vi<\/i><\/b> l\u00e0 xem \u0111\u01b0\u1ee3c b\u1ea3n ti\u1ebfng Vi\u1ec7t. Link \u0111\u1ec3 xem b\u1ea3n ti\u1ebfng Vi\u1ec7t ho\u00e0n ch\u1ec9nh l\u00e0 <a href=\"https:\/\/support.google.com\/analytics\/answer\/2795830?hl=vi\">https:\/\/support.google.com\/analytics\/answer\/2795830?hl=vi<\/a> .<\/p>\n<h2>B\u00e0i vi\u1ebft tham kh\u1ea3o<\/h2>\n<ul>\n<li><a href=\"http:\/\/www.lunametrics.com\/blog\/2012\/07\/19\/my-domain-google-analytics\/\">http:\/\/www.lunametrics.com\/blog\/2012\/07\/19\/my-domain-google-analytics\/<\/a><\/li>\n<li><a href=\"http:\/\/www.searchlaboratory.com\/blog\/2012\/03\/common-causes-of-self-referrals-in-google-analytics\/\">http:\/\/www.searchlaboratory.com\/blog\/2012\/03\/common-causes-of-self-referrals-in-google-analytics\/<\/a><\/li>\n<\/ul>\n<p><i>B\u1ea1n c\u00f3 th\u1eafc m\u1eafc hay c\u00f3 \u00fd ki\u1ebfn g\u00ec v\u1ec1 self-referral n\u1eefa kh\u00f4ng? H\u00e3y comment v\u00e0 cho VietAnalytics bi\u1ebft \u1edf d\u01b0\u1edbi nh\u00e9.\u00a0<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics (c\u0169ng nh\u01b0 c\u00e1c c\u00f4ng c\u1ee5 web analytics kh\u00e1c) cung c\u1ea5p cho c\u00e1c marketer c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u qu\u00fd gi\u00e1 \u0111\u1ec3 hi\u1ec3u v\u1ec1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Tuy nhi\u00ean, c\u00f3 \u0111\u00f4i khi, c\u00e1c ngu\u1ed3n th\u00f4ng tin qu\u00fd gi\u00e1 n\u00e0y l\u1ea1i mang t\u1edbi cho c\u00e1c marketer s\u1ef1 kh\u00f3 hi\u1ec3u, \u0111i\u1ec3n h\u00ecnh \u0111\u00f3 l\u00e0 tr\u01b0\u1eddng h\u1ee3p ngu\u1ed3n truy c\u1eadp t\u1ef1 gi\u1edbi thi\u1ec7u (self-referral). V\u1eady n\u00f3 l\u00e0 g\u00ec, nguy\u00ean nh\u00e2n v\u00e0 c\u00e1ch gi\u1ea3i quy\u1ebft nh\u01b0 th\u1ebf n\u00e0o?  <a href=\"https:\/\/tiendathoang.com\/vietanalytics\/2013\/09\/17\/nguyen-nhan-va-xu-ly-self-referral\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":48,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[11,13,17],"class_list":["post-44","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tracking","tag-intermediate","tag-google-analytics","tag-self-referral"],"jetpack_featured_media_url":"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2013\/09\/ga-tu-gioi-thieu-feature.png","_links":{"self":[{"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/posts\/44","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/comments?post=44"}],"version-history":[{"count":1,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/posts\/44\/revisions"}],"predecessor-version":[{"id":252,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/posts\/44\/revisions\/252"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/media\/48"}],"wp:attachment":[{"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/media?parent=44"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/categories?post=44"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/tags?post=44"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}