{"id":63,"date":"2013-10-09T15:24:28","date_gmt":"2013-10-09T08:24:28","guid":{"rendered":"https:\/\/www.vietanalytics.com\/?p=63"},"modified":"2025-09-29T14:42:53","modified_gmt":"2025-09-29T14:42:53","slug":"theo-doi-loi-404-trong-google-analytics","status":"publish","type":"post","link":"https:\/\/tiendathoang.com\/vietanalytics\/2013\/10\/09\/theo-doi-loi-404-trong-google-analytics\/","title":{"rendered":"Tracking c\u00e1c trang b\u1ecb l\u1ed7i 404 trong Google Analytics"},"content":{"rendered":"<p>B\u1ea1n kh\u00f4ng mu\u1ed1n c\u00e1c v\u1ecb kh\u00e1ch c\u1ee7a m\u00ecnh vi\u1ebfng th\u0103m c\u00e1c trang b\u00e1o l\u1ed7i \u201c404 Not Found\u201d. \u0110i\u1ec1u n\u00e0y l\u00e0m t\u1ed5n h\u1ea1i \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u, website c\u1ee7a b\u1ea1n, l\u00e0m gi\u1ea3m t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (conversion rate), v\u00e0 trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p \u1ea3nh h\u01b0\u1edfng c\u1ea3 \u0111\u1ebfn c\u00e1c n\u1ed7 l\u1ef1c SEO c\u1ee7a b\u1ea1n. \u0110\u1ec3 \u0111\u1ed1i ph\u00f3 v\u1edbi c\u00e1c trang 404 n\u00e0y, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 t\u00ecm ra 2 th\u00f4ng tin sau:<\/p>\n<ul>\n<li>Trang n\u00e0o tr\u00ean website b\u1ecb 404?<\/li>\n<li>Ngu\u1ed3n truy c\u1eadp v\u00e0o c\u00e1c trang b\u1ecb 404?<\/li>\n<\/ul>\n<p>V\u1edbi c\u00e1c th\u00f4ng tin n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 c\u1ea5u h\u00ecnh \u201c301 direct\u201d cho chu\u1ea9n x\u00e1c ho\u1eb7c s\u1eeda l\u1ea1i c\u00e1c trang b\u1ecb d\u00ednh 404. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 2 c\u00e1ch \u0111\u1ec3 ghi l\u1ea1i c\u00e1c trang n\u00e0y trong Google Analytics (GA): m\u1ed9t l\u00e0 s\u1eed d\u1ee5ng _trackPageview, hai l\u00e0 s\u1eed d\u1ee5ng _trackEvent.<\/p>\n<div id=\"attachment_67\" style=\"width: 460px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2013\/10\/not-found_2.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-67\" class=\"size-medium wp-image-67\" src=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2013\/10\/not-found_2-450x228.jpg\" alt=\"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u1eed l\u00fd l\u1ed7i 404?\" width=\"450\" height=\"228\" srcset=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2013\/10\/not-found_2-450x228.jpg 450w, https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2013\/10\/not-found_2.jpg 550w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/a><p id=\"caption-attachment-67\" class=\"wp-caption-text\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u1eed l\u00fd l\u1ed7i 404? \u1ea2nh: Internet.<\/p><\/div>\n<h2>#1: D\u00f9ng ph\u01b0\u01a1ng ph\u00e1p _trackPageview<\/h2>\n<p>R\u1ea5t \u0111\u01a1n gi\u1ea3n, \u00a0trong trang b\u00e1o l\u1ed7i 404, t\u00ecm d\u00f2ng d\u01b0\u1edbi \u0111\u00e2y trong m\u00e3 GA:<\/p>\n<blockquote><p>_gaq.push([&#8216;_trackPageview&#8217;]);<\/p><\/blockquote>\n<p>v\u00e0 thay b\u1eb1ng<\/p>\n<blockquote><p>_gaq.push([&#8216;_trackPageview&#8217;<b>,&#8217;\/404error\/?url=&#8217; + document.location.pathname + document.location.search + &#8216;&amp;ref=&#8217; + document.referrer]<\/b>);<\/p><\/blockquote>\n<p>V\u1edbi \u0111o\u1ea1n code n\u00e0y, ch\u00fang ta \u0111ang t\u1ea1o m\u1ed9t l\u01b0\u1ee3t xem \u1ea3o (virtual pageview) b\u1eaft \u0111\u1ea7u v\u1edbi <b>\/404error\/<\/b> (b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ed5i t\u00f9y \u00fd t\u00ean n\u00e0y) v\u00e0 2 tham s\u1ed1 n\u1eefa \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ngu\u1ed3n c\u1ed9i c\u1ee7a l\u1ed7i 404:<\/p>\n<ul>\n<li>\u201c<strong>url<\/strong>=\u201d s\u1ebd ghi l\u1ea1i c\u00e1c trang 404 m\u00e0 ng\u01b0\u1eddi truy c\u1eadp \u0111\u00e3 v\u00e0o.<\/li>\n<li>\u201c<strong>ref<\/strong>=\u201d s\u1ebd ghi l\u1ea1i ngu\u1ed3n truy c\u1eadp (referring page) v\u00e0o trang l\u1ed7i.<\/li>\n<\/ul>\n<p>\u0110\u00e2y l\u00e0 k\u1ebft qu\u1ea3 khi t\u00ecm ki\u1ebfm v\u1edbi t\u1eeb kh\u00f3a \u201c404error\u201d trong b\u00e1o c\u00e1o <i>Content -&gt; Site Content -&gt; All Pages <\/i>c\u1ee7a GA.<\/p>\n<div id=\"attachment_68\" style=\"width: 460px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2013\/10\/not-found_1.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-68\" class=\"wp-image-68 size-medium\" src=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2013\/10\/not-found_1-450x85.png\" alt=\"K\u1ebft qu\u1ea3 trong b\u00e1o c\u00e1o c\u1ee7a GA.\" width=\"450\" height=\"85\" srcset=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2013\/10\/not-found_1-450x85.png 450w, https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2013\/10\/not-found_1.png 1074w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/a><p id=\"caption-attachment-68\" class=\"wp-caption-text\">K\u1ebft qu\u1ea3 trong b\u00e1o c\u00e1o c\u1ee7a GA. \u1ea2nh: bluefountainmedia.com<\/p><\/div>\n<h2>#2: D\u00f9ng ph\u01b0\u01a1ng ph\u00e1p _trackEvent<\/h2>\n<p>Thay \u0111o\u1ea1n GA code trong trang trang b\u00e1o l\u1ed7i 404 b\u1eb1ng \u0111o\u1ea1n code nh\u01b0 \u1edf d\u01b0\u1edbi \u0111\u00e2y, ch\u00fa \u00fd ph\u1ea7n in \u0111\u1eadm v\u00e0 thay <b><i>UA-XXXXXXXX-1<\/i><\/b><i> <\/i>b\u1eb1ng th\u00f4ng tin GA c\u1ee7a b\u1ea1n.<\/p>\n<blockquote><p>&lt;script type=&#8221;text\/javascript&#8221;&gt;\/\/ &lt;![CDATA[<\/p>\n<p>var _gaq = _gaq || [];<\/p>\n<p>_gaq.push([&#8216;_setAccount&#8217;, &#8216;UA-XXXXXXXX-1&#8217;]);<\/p>\n<p>_gaq.push([&#8216;_trackPageview&#8217;]);<\/p>\n<p><b>_gaq.push([&#8216;_trackEvent&#8217;, &#8216;Error&#8217;, &#8216;404&#8217;, &#8216;page: &#8216; + document.location.pathname + document.location.search + &#8216; &#8211; ref: &#8216; + document.referrer, 0, true]);<\/b><\/p>\n<p>(function() {<\/p>\n<p>var ga = document.createElement(&#8216;script&#8217;); ga.type = &#8216;text\/javascript&#8217;; ga.async = true;<\/p>\n<p>ga.src = (&#8216;https:&#8217; == document.location.protocol ? &#8216;https:\/\/ssl&#8217; : &#8216;http:\/\/www&#8217;) + &#8216;.google-analytics.com\/ga.js&#8217;;<\/p>\n<p>var s = document.getElementsByTagName(&#8216;script&#8217;)[0]; s.parentNode.insertBefore(ga, s);<\/p>\n<p>})();<\/p>\n<p>\/\/ ]]&gt;&lt;\/script&gt;<\/p><\/blockquote>\n<p>C\u00e1c d\u1eef li\u1ec7u b\u00e1o c\u00e1o n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y \u1edf ph\u1ea7n Content -&gt; Events. B\u1ea1n s\u1ebd t\u00ecm th\u1ea5y c\u00e1c th\u00f4ng tin nh\u01b0 sau:<\/p>\n<ul>\n<li>Category: Error<\/li>\n<li>Action: 404<\/li>\n<li>Label: page:trang l\u1ed7i 404 \u2013 ref: trang ngu\u1ed3n<\/li>\n<\/ul>\n<h2>K\u1ebft lu\u1eadn<\/h2>\n<p>Th\u1ef1c t\u1ebf c\u00f3 nhi\u1ec1u c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 ph\u00e1t hi\u1ec7n ra l\u1ed7i 404: Webmaster Tools (Bing v\u00e0 Google), file log server c\u1ee7a b\u1ea1n v\u00e0 nhi\u1ec1u c\u00f4ng c\u1ee5 qu\u00e9t t\u1ef1 \u0111\u1ed9ng kh\u00e1c, tuy nhi\u00ean Google Analytics s\u1ebd gi\u00fap b\u1ea1n ph\u00e1t hi\u1ec7n v\u1ea5n \u0111\u1ec1 nhanh h\u01a1n.<\/p>\n<p>B\u00e0i t\u1ed5ng h\u1ee3p t\u1eeb<b> <\/b><a href=\"http:\/\/www.bluefountainmedia.com\/blog\/track-404-errors-in-google-analytics\/\">How To Track 404 Errors in Google Analytics<\/a><b> <\/b>v\u00e0<b> <\/b><a href=\"http:\/\/ralphvanderpauw.com\/digital-analytics\/error-pages-google-analytics-update\/\">Error Pages &amp; Google Analytics<\/a>.<\/p>\n<p><i>B\u1ea1n c\u00f3 \u00fd t\u01b0\u1edfng kh\u00e1c v\u1ec1 tracking l\u1ed7i 404? H\u00e3y comment v\u00e0 cho VietAnalytics bi\u1ebft \u1edf d\u01b0\u1edbi nh\u00e9.\u00a0<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n kh\u00f4ng mu\u1ed1n c\u00e1c v\u1ecb kh\u00e1ch c\u1ee7a m\u00ecnh vi\u1ebfng th\u0103m c\u00e1c trang b\u00e1o l\u1ed7i \u201c404 Not Found\u201d. \u0110\u1ec3 \u0111\u1ed1i ph\u00f3 v\u1edbi c\u00e1c trang 404 n\u00e0y, b\u1ea1n c\u1ea7n 2 th\u00f4ng tin l\u00e0 trang b\u1ecb l\u1ed7i v\u00e0 ngu\u1ed3n truy c\u1eadp t\u1edbi trang l\u1ed7i.<br \/>\nTh\u1ef1c t\u1ebf c\u00f3 nhi\u1ec1u c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 ph\u00e1t hi\u1ec7n ra l\u1ed7i 404: Webmaster Tools (Bing v\u00e0 Google), file log server c\u1ee7a b\u1ea1n v\u00e0 nhi\u1ec1u c\u00f4ng c\u1ee5 qu\u00e9t t\u1ef1 \u0111\u1ed9ng kh\u00e1c, tuy nhi\u00ean Google Analytics s\u1ebd gi\u00fap b\u1ea1n ph\u00e1t hi\u1ec7n v\u1ea5n \u0111\u1ec1 nhanh h\u01a1n. <a href=\"https:\/\/tiendathoang.com\/vietanalytics\/2013\/10\/09\/theo-doi-loi-404-trong-google-analytics\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":67,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[6,9,13],"class_list":["post-63","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tracking","tag-404-error","tag-introductory","tag-google-analytics"],"jetpack_featured_media_url":"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2013\/10\/not-found_2.jpg","_links":{"self":[{"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/posts\/63","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/comments?post=63"}],"version-history":[{"count":2,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/posts\/63\/revisions"}],"predecessor-version":[{"id":266,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/posts\/63\/revisions\/266"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/media\/67"}],"wp:attachment":[{"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/media?parent=63"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/categories?post=63"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/tags?post=63"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}