{"id":94,"date":"2013-11-06T23:06:19","date_gmt":"2013-11-06T16:06:19","guid":{"rendered":"https:\/\/www.vietanalytics.com\/?p=94"},"modified":"2025-09-29T14:40:37","modified_gmt":"2025-09-29T14:40:37","slug":"phan-tich-cac-trang-404-bang-google-analytics","status":"publish","type":"post","link":"https:\/\/tiendathoang.com\/vietanalytics\/2013\/11\/06\/phan-tich-cac-trang-404-bang-google-analytics\/","title":{"rendered":"Theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch c\u00e1c trang l\u1ed7i 404 b\u1eb1ng Google Analytics"},"content":{"rendered":"<p>\u0110\u1ea7u ti\u00ean, l\u1ed7i 404 ch\u00ednh x\u00e1c l\u00e0 g\u00ec? Theo Wikipedia, \u201cL\u1ed7i 404 hay l\u1ed7i kh\u00f4ng t\u00ecm th\u1ea5y trang l\u00e0 m\u1ed9t m\u00e3 tr\u1ea3 v\u1ec1 c\u1ee7a giao th\u1ee9c HTTP nh\u1eb1m cho kh\u00e1ch truy c\u1eadp bi\u1ebft r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 giao ti\u1ebfp v\u1edbi m\u00e1y ch\u1ee7 web, nh\u01b0ng m\u00e1y ch\u1ee7 web kh\u00f4ng t\u00ecm th\u1ea5y k\u1ebft qu\u1ea3 cho trang \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u\u201d. Ho\u1eb7c, m\u1ed9t kh\u00e1i ni\u1ec7m ph\u1ed5 bi\u1ebfn h\u01a1n, 404 l\u00e0 l\u1ed7i b\u1ea1n g\u1eb7p ph\u1ea3i khi trang b\u1ea1n truy c\u1eadp kh\u00f4ng t\u1ed3n t\u1ea1i, th\u01b0\u1eddng l\u00e0 do \u0111\u01b0\u1eddng d\u1eabn (link) b\u1ea1n v\u1eeba click \u0111\u00e3 b\u1ecb h\u1ecfng.<\/p>\n<div id=\"attachment_97\" style=\"width: 410px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2014\/11\/feature-404-page.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-97\" class=\"size-full wp-image-97\" src=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2014\/11\/feature-404-page.jpg\" alt=\"Theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch c\u00e1c trang l\u1ed7i 404 b\u1eb1ng Google Analytics\" width=\"400\" height=\"267\" \/><\/a><p id=\"caption-attachment-97\" class=\"wp-caption-text\">Theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch c\u00e1c trang l\u1ed7i 404 b\u1eb1ng Google Analytics. Ngu\u1ed3n: Internet.<\/p><\/div>\n<p>M\u1ed9t c\u00e2u h\u1ecfi quan tr\u1ecdng kh\u00e1c: t\u1ea1i sao t\u00f4i c\u1ea7n quan t\u00e2m? Th\u00f4ng th\u01b0\u1eddng, l\u1ed7i 404 b\u1ecb b\u1ecf qu\u00ean v\u00e0 kh\u00f4ng ai quan t\u00e2m trong qu\u00e1 tr\u00ecnh t\u1ed1i \u01b0u trang web. T\u00f4i tin r\u1eb1ng, c\u00e2u tr\u1ea3 v\u1ec1 t\u1ea7m quan tr\u1ecdng s\u1ebd n\u1eb1m \u1edf ph\u1ea7n 2 c\u1ee7a b\u00e0i vi\u1ebft n\u00e0y: b\u1eb1ng c\u00e1ch theo d\u00f5i t\u1ef7 l\u1ec7 ng\u01b0\u1eddi truy c\u1eadp t\u1edbi c\u00e1c trang l\u1ed7i n\u00e0y b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 nh\u00ecn \u0111\u01b0\u1ee3c r\u00f5 h\u01a1n vi\u1ec7c b\u1ea1n c\u00f3 n\u00ean t\u1ed1i \u01b0u cho c\u00e1c trang 404 n\u00e0y hay kh\u00f4ng. Trong b\u1ea5t k\u1ef3 tr\u01b0\u1eddng h\u1ee3p n\u00e0o, th\u1eadm ch\u00ed l\u01b0\u1ee3ng ng\u01b0\u1eddi truy c\u1eadp v\u00e0o trang l\u1ed7i l\u00e0 th\u1ea5p, b\u1ea1n v\u1eabn n\u00ean c\u00f3 \u00edt nh\u1ea5t m\u1ed9t trang th\u00f4ng b\u00e1o th\u00f4ng b\u00e1o r\u00f5 r\u00e0ng v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u1edf ph\u1ea7n 1 \u1edf d\u01b0\u1edbi; l\u00e0m nh\u01b0 v\u1eady s\u1ebd gi\u00fap b\u1ea1n tr\u00e1nh s\u1ef1 kh\u00f3 ch\u1ecbu c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y t\u00f4i s\u1ebd tr\u00ecnh b\u00e0y m\u1ed9t v\u00e0i k\u1ef9 thu\u1eadt gi\u00fap b\u1ea1n x\u1eed l\u00fd c\u00e1c trang l\u1ed7i, g\u1eafn k\u1ebft kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00e1c c\u00e2u h\u1ecfi t\u00f4i c\u1ed1 g\u1eafng tr\u1ea3 l\u1eddi bao g\u1ed3m:<\/p>\n<ol>\n<li>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t trang 404?<\/li>\n<li>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 theo d\u00f5i l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o c\u00e1c trang l\u1ed7i 404 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3?<\/li>\n<li>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u c\u00e1c trang 404?<\/li>\n<\/ol>\n<h2>1. C\u00e1c g\u1ee3i \u00fd t\u1ed1t nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c trang b\u00e1o l\u1ed7i<\/h2>\n<p>Tr\u01b0\u1edbc khi \u0111i s\u00e2u v\u00e0o Google Analytics, ch\u00fang ta h\u00e3y nh\u00ecn v\u00e0o m\u1ed9t s\u1ed1 c\u00e1ch \u0111\u1ec3 t\u1ea1o ra m\u1ed9t trang 404 t\u1ed1t. Sau \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1eddi khuy\u00ean v\u1ec1 \u201cusability\u201d trong cu\u1ed1n s\u00e1ch mang t\u00ean \u201cDefensive Design for the Web\u201d. C\u00e1c t\u00e1c gi\u1ea3 \u0111\u00e3 cho ch\u00fang ta c\u00e1c l\u1eddi khuy\u00ean \u0111\u1ec3 t\u00f9y ch\u1ec9nh l\u1ed7i &#8220;Kh\u00f4ng t\u00ecm th\u1ea5y trang&#8221; trang b\u00e1o l\u1ed7i, v\u00e0 h\u1ecd cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn th\u00fa v\u1ecb \u0111\u1ec3 t\u1ea1o ra c\u00e1c trang b\u00e1o l\u1ed7i:<\/p>\n<p>Thay v\u00ec ch\u1ec9 n\u00f3i r\u1eb1ng kh\u00f4ng t\u00ecm th\u1ea5y m\u1ed9t trang web, b\u1ea1n c\u1ea7n ph\u1ea3i gi\u1ea3i th\u00edch l\u00fd do t\u1ea1i trang \u0111\u00f3 b\u1ecb l\u1ed7i v\u00e0 cung c\u1ea5p c\u00e1c g\u1ee3i \u00fd \u0111\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng v\u1ec1 \u0111\u00fang trang c\u1ea7n t\u00ecm. Trang web c\u1ee7a b\u1ea1n n\u00ean gi\u00fap \u0111\u1ee1 ng\u01b0\u1eddi d\u00f9ng thay v\u00ec ch\u1ec9 th\u00f4ng b\u00e1o l\u1ed7i kh\u00f4ng t\u00ecm th\u1ea5y t\u1edbi h\u1ecd. Trang 404 c\u1ee7a b\u1ea1n n\u00ean c\u00f3 nh\u1eefng th\u1ee9 sau:<\/p>\n<ol>\n<li>T\u00ean c\u00f4ng ty v\u00e0 logo<\/li>\n<li>M\u1ed9t l\u1eddi gi\u1ea3i th\u00edch l\u00fd do t\u1ea1i sao ng\u01b0\u1eddi d\u00f9ng l\u1ea1i th\u1ea5y trang l\u1ed7i n\u00e0y<\/li>\n<li>Danh s\u00e1ch c\u00e1c l\u1ed7i th\u01b0\u1eddng g\u1eb7p \u0111\u1ec3 gi\u1ea3i th\u00edch cho ng\u01b0\u1eddi d\u00f9ng<\/li>\n<li>C\u00e1c link tr\u1ecf v\u1ec1 trang ch\u1ee7 v\u00e0\/ho\u1eb7c c\u00e1c trang li\u00ean quan<\/li>\n<li>M\u1ed9t c\u00f4ng c\u1ee5 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c th\u00f4ng tin m\u00e0 h\u1ecd mong mu\u1ed1n<\/li>\n<li>M\u1ed9t \u0111\u1ecba ch\u1ec9 email m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 th\u00f4ng b\u00e1o v\u1ec1 c\u00e1c l\u1ed7i x\u1ea3y ra<\/li>\n<\/ol>\n<h2>2. Theo d\u00f5i l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o c\u00e1c trang l\u1ed7i<\/h2>\n<p>Gi\u1ea3 s\u1eed c\u00f3 m\u1ed9t blog n\u1ed5i ti\u1ebfng li\u00ean k\u1ebft t\u1edbi website c\u1ee7a b\u1ea1n v\u00e0 \u0111\u01b0\u1eddng link \u0111\u00f3 b\u1ecb h\u1ecfng, \u0111i\u1ec1u n\u00e0y s\u1ebd g\u00e2y ra m\u1ed9t tr\u1ea3i nghi\u1ec7m kh\u00f4ng h\u1ec1 d\u1ec5 ch\u1ecbu cho ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00e1c c\u1ed7 m\u00e1y t\u00ecm ki\u1ebfm (ch\u00fang s\u1ebd kh\u00f4ng qu\u00e9t \u0111\u01b0\u1ee3c \u0111\u00fang n\u1ed9i dung). Ph\u1ea3i m\u1ea5t bao l\u00e2u b\u1ea1n m\u1edbi \u0111\u1ec3 \u00fd t\u1edbi ch\u00fang? B\u1ea1n c\u00f3 th\u01b0\u1eddng xuy\u00ean ki\u1ec3m tra l\u01b0\u1ee3ng truy c\u1eadp t\u1edbi c\u00e1c trang l\u1ed7i 404? Nhi\u1ec1u kh\u1ea3 n\u0103ng l\u00e0 b\u1ea1n kh\u00f4ng l\u00e0m \u0111i\u1ec1u \u0111\u00f3 h\u00e0ng ng\u00e0y. Tuy nhi\u00ean, b\u1ea1n n\u00ean \u0111\u1ed5i th\u00f3i quen v\u00e0 \u00edt nh\u1ea5t l\u00e0 c\u00f3 m\u1ed9t ai \u0111\u00f3 gi\u00fap b\u1ea1n theo d\u00f5i, v\u1eady t\u1ea1i sao kh\u00f4ng ph\u1ea3i l\u00e0 Google Analytics l\u00e0m \u0111i\u1ec1u \u0111\u00f3 cho b\u1ea1n?<\/p>\n<h3>T\u1ea1o c\u1ea3nh b\u00e1o trong Google Analytics<\/h3>\n<p>Trong \u1ea3nh ch\u1ee5p m\u00e0n h\u00ecnh ph\u00eda d\u01b0\u1edbi, b\u1ea1n s\u1ebd th\u1ea5y l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 t\u1ea1o m\u1ed9t c\u1ea3nh b\u00e1o trong GA, \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c m\u1ed7i khi s\u1ed1 l\u01b0\u1ee3t xem c\u00e1c trang 404 t\u0103ng v\u01b0\u1ee3t m\u1ed9t ng\u01b0\u1ee1ng n\u00e0o \u0111\u00f3. B\u1ea1n ch\u1ec9 l\u1ea7n l\u00e0m m\u1ed9t l\u1ea7m v\u1edbi c\u00e0i \u0111\u1eb7t n\u00e0y v\u00e0 s\u1ebd c\u00f3 th\u00f4ng b\u00e1o t\u1edbi b\u1ea1n m\u1ed7i khi c\u00f3 v\u1ea5n \u0111\u1ec1.<br \/>\nC\u1ea3nh b\u1ea3o ph\u00eda d\u01b0\u1edbi \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng t\u0103ng l\u00ean c\u1ee7a c\u00e1c l\u01b0\u1ee3t xem trang b\u1ecb l\u1ed7i, nh\u01b0ng b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t M\u1ee5c ti\u00eau (goal) nh\u01b0 ph\u00eda d\u01b0\u1edbi \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o c\u1ea3nh b\u00e1o d\u1ef1a tr\u00ean M\u1ee5c ti\u00eau \u0111\u00f3. L\u01b0u \u00fd, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u0103ng k\u00fd \u0111\u1ec3 nh\u1eadn email ho\u1eb7c SMS khi \u0111i\u1ec1u ki\u1ec7n \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng, v\u00ed d\u1ee5: s\u1ed1 l\u01b0\u1ee3t xem 404 t\u0103ng h\u01a1n 15% so v\u1edbi ng\u00e0y h\u00f4m tr\u01b0\u1edbc. B\u1ea1n c\u0169ng c\u1ea7n l\u01b0u \u00fd th\u00eam, t\u00f4i l\u1ef1a ch\u1ecdn \u0111\u1ecbnh ngh\u0129a trang 404 d\u1ef1a tr\u00ean ti\u00eau \u0111\u1ec1 c\u1ee7a trang, v\u00ec th\u01b0\u1eddng kh\u00f4ng c\u00f3 d\u1ea5u hi\u1ec7u n\u00e0o c\u1ee5 th\u1ec3 cho m\u1ed9t trang 404.<br \/>\nT\u00ecm hi\u1ec3u th\u00eam v\u1ec1 t\u1ea1o c\u1ea3nh b\u1ea3o t\u00f9y ch\u1ec9nh <a href=\"https:\/\/support.google.com\/analytics\/answer\/1033021?hl=en\" target=\"_blank\" rel=\"noopener\">t\u1ea1i \u0111\u00e2y<\/a> (thay en \u1edf cu\u1ed1i link b\u1eb1ng vi \u0111\u1ec3 xem ti\u1ebfng Vi\u1ec7t).<\/p>\n<div id=\"attachment_99\" style=\"width: 460px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2013\/11\/theo-doi-va-phan-tich-404_01.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-99\" class=\"wp-image-99 size-medium\" src=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2013\/11\/theo-doi-va-phan-tich-404_01-450x289.png\" alt=\"T\u1ea1o c\u1ea3nh b\u1ea3o t\u00f9y ch\u1ec9nh.\" width=\"450\" height=\"289\" srcset=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2013\/11\/theo-doi-va-phan-tich-404_01-450x289.png 450w, https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2013\/11\/theo-doi-va-phan-tich-404_01.png 499w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/a><p id=\"caption-attachment-99\" class=\"wp-caption-text\">T\u1ea1o c\u1ea3nh b\u1ea3o t\u00f9y ch\u1ec9nh.<\/p><\/div>\n<h3>\u0110o l\u01b0\u1eddng c\u00e1c trang 404 c\u1ee7a b\u1ea1n nh\u01b0 m\u1ed9t M\u1ee5c ti\u00eau (goal)<\/h3>\n<p>Thi\u1ebft l\u1eadp trang 404 nh\u01b0 l\u00e0 m\u1ed9t M\u1ee5c ti\u00eau trong GA s\u1ebd gi\u00fap l\u00e0m n\u1ed5i b\u1eadt c\u00e1c th\u00f4ng tin quan tr\u1ecdng, v\u00ed d\u1ee5: 3 b\u01b0\u1edbc cu\u1ed1i c\u00f9ng tr\u01b0\u1edbc khi ng\u01b0\u1eddi truy c\u1eadp v\u00e0o trang l\u1ed7i n\u00e0y. Ph\u00eda d\u01b0\u1edbi l\u00e0 \u1ea3nh ch\u1ee5p m\u00e0n h\u00ecnh h\u01b0\u1edbng d\u1eabn thi\u1ebft l\u1eadp, tuy nhi\u00ean, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u1eb7c \u0111i\u1ec3m \u0111\u1ec3 nh\u1eadn dang trong \u0111\u01b0\u1eddng d\u1eabn ho\u1eb7c k\u00edch ho\u1ea1t m\u1ed9t s\u1ef1 ki\u1ec7n (event) n\u00e0o \u0111\u00f3 v\u00e0 thi\u1ebft l\u1eadp trang l\u1ed7i \u0111\u00f3 nh\u01b0 m\u1ed9t M\u1ee5c ti\u00eau.<\/p>\n<div id=\"attachment_100\" style=\"width: 368px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2013\/11\/theo-doi-va-phan-tich-404_02.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-100\" class=\"size-full wp-image-100\" src=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2013\/11\/theo-doi-va-phan-tich-404_02.png\" alt=\"V\u00ed d\u1ee5 v\u1ec1 thi\u1ebft l\u1eadp M\u1ee5c ti\u00eau (Goal).\" width=\"358\" height=\"218\" \/><\/a><p id=\"caption-attachment-100\" class=\"wp-caption-text\">V\u00ed d\u1ee5 v\u1ec1 thi\u1ebft l\u1eadp M\u1ee5c ti\u00eau (Goal).<\/p><\/div>\n<h3>Th\u00eam b\u00e1o c\u00e1o 404 v\u00e0o trang t\u1ed5ng quan (Dashboard) c\u1ee7a b\u1ea1n<\/h3>\n<p>M\u1ecdi b\u00e1o c\u00e1o trong GA \u0111\u1ec1u c\u00f3 th\u1ec3 th\u00eam v\u00e0o trang t\u1ed5ng quan. B\u1eb1ng c\u00e1ch th\u00eam b\u00e1o c\u00e1o v\u1ec1 404 v\u00e0o trang t\u1ed5ng quan c\u1ee7a b\u1ea1n, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 theo d\u00f5i m\u1ed9t c\u00e1ch s\u00e1t sao c\u00e1c xu h\u01b0\u1edbng v\u1ec1 vi\u1ec7c truy c\u1eadp v\u00e0o c\u00e1c trang 404 c\u1ee7a b\u1ea1n.<\/p>\n<div id=\"attachment_101\" style=\"width: 460px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2013\/11\/theo-doi-va-phan-tich-404_03.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-101\" class=\"wp-image-101 size-medium\" src=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2013\/11\/theo-doi-va-phan-tich-404_03-450x331.png\" alt=\"Th\u00eam b\u00e1o c\u00e1o 404 v\u00e0o Dashboard.\" width=\"450\" height=\"331\" srcset=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2013\/11\/theo-doi-va-phan-tich-404_03-450x331.png 450w, https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2013\/11\/theo-doi-va-phan-tich-404_03.png 509w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/a><p id=\"caption-attachment-101\" class=\"wp-caption-text\">Th\u00eam b\u00e1o c\u00e1o 404 v\u00e0o Dashboard.<\/p><\/div>\n<h2>2. Ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u c\u00e1c trang l\u1ed7i<\/h2>\n<p>Theo d\u00f5i c\u00e1c trang 404 l\u00e0 vi\u1ec7c quan trong, tuy nhi\u00ean n\u1ebfu b\u1ea1n kh\u00f4ng l\u00e0m g\u00ec v\u1edbi c\u00e1c th\u00f4ng tin qu\u00fd gi\u00e1 n\u00e0y th\u00ec c\u0169ng v\u00f4 ngh\u0129a. B\u1ea1n c\u1ea7n l\u00e0m \u0111\u1ec3 gi\u1ea3m thi\u1ec3u s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi truy c\u1eadp v\u00e0o c\u00e1c trang b\u1ecb l\u1ed7i. D\u01b0\u1edbi d\u00e2y l\u00e0 m\u1ed9t s\u1ed1 g\u1ee3i \u00fd \u0111\u1ec3 l\u00e0m th\u1ebf n\u00e0o t\u00ecm v\u00e0 s\u1eeda c\u00e1c l\u1ed7i n\u00e0y.<\/p>\n<h3>Ki\u1ec3m tra B\u00e1o c\u00e1o T\u00f3m t\u1eaft \u0111i\u1ec1u h\u01b0\u1edbng (Navigation Summary)<\/h3>\n<p>\u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u ng\u01b0\u1eddi truy c\u1eadp t\u1eeb \u0111\u00e2u \u0111\u1ebfn website c\u1ee7a b\u1ea1n. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c bao nhi\u00eau ph\u1ea7n tr\u0103m ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n truy c\u1eadp v\u00e0o c\u00e1c trang 404 t\u1eeb c\u00e1c ngu\u1ed3n n\u1ed9i b\u1ed9 (t\u1eeb m\u1ed9t link n\u00e0o \u0111\u00f3 tr\u00ean ch\u00ednh trang web c\u1ee7a b\u1ea1n) ho\u1eb7c c\u00e1c ngu\u1ed3n b\u00ean ngo\u00e0i. C\u00e1c ngu\u1ed3n n\u1ed9i b\u1ed9 s\u1ebd \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea trong b\u00e1o c\u00e1o n\u00e0y:<\/p>\n<div id=\"attachment_102\" style=\"width: 460px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2013\/11\/theo-doi-va-phan-tich-404_04.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-102\" class=\"size-medium wp-image-102\" src=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2013\/11\/theo-doi-va-phan-tich-404_04-450x175.png\" alt=\"B\u00e1o c\u00e1o B\u00e1o c\u00e1o T\u00f3m t\u1eaft \u0111i\u1ec1u h\u01b0\u1edbng (Navigation Summary).\" width=\"450\" height=\"175\" srcset=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2013\/11\/theo-doi-va-phan-tich-404_04-450x175.png 450w, https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2013\/11\/theo-doi-va-phan-tich-404_04.png 509w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/a><p id=\"caption-attachment-102\" class=\"wp-caption-text\">B\u00e1o c\u00e1o B\u00e1o c\u00e1o T\u00f3m t\u1eaft \u0111i\u1ec1u h\u01b0\u1edbng (Navigation Summary).<\/p><\/div>\n<h3>Ki\u1ec3m tra URL c\u1ee7a c\u00e1c trang 404<\/h3>\n<p>T\u00ecm hi\u1ec3u c\u00e1c URL \u0111ang t\u1ea1o ra c\u00e1c l\u1ed7i l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 lo\u1ea1i b\u1ecf ch\u00fang. V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n th\u1ea5y 100 kh\u00e1ch truy c\u1eadp trong m\u1ed9t ng\u00e0y nh\u1eadn th\u00f4ng b\u00e1o l\u1ed7i khi truy c\u1eadp v\u00e0o trang &#8220;\/aboutS&#8221;, b\u1ea1n c\u00f3 th\u1ec3 suy ra r\u1eb1ng c\u00f3 m\u1ed9t li\u00ean k\u1ebft b\u1ecb h\u1ecfng li\u00ean k\u1ebft t\u1edbi n\u00f3. \u0110\u00f4i khi b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u01b0\u1ee3c c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y ngu\u1ed3n g\u1ed1c c\u1ee7a l\u1ed7i \u0111\u1ec3 s\u1eeda ch\u1eefa c\u00e1c li\u00ean k\u1ebft \u0111\u00f3, nh\u01b0ng b\u1ea1n c\u00f3 th\u1ec3 th\u00eam m\u1ed9t \u0111i\u1ec1u h\u01b0\u1edbng t\u1eeb trang \u0111\u00f3 v\u1ec1 trang \u0111\u00fang &#8220;\/about&#8221;.<\/p>\n<p>\u0110\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 b\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i t\u00ecm b\u00e1o c\u00e1o d\u01b0\u1edbi \u0111\u00e2y, nh\u01b0ng h\u00e3y nh\u1edb r\u1eb1ng t\u00f4i \u0111\u00e3 \u0111\u01b0a ra m\u1ed9t s\u1ed1 gi\u1ea3 \u0111\u1ecbnh cho vi\u1ec7c t\u00ecm ki\u1ebfm b\u00e1o c\u00e1o n\u00e0y. H\u1ea7u h\u1ebft c\u00e1c CMS (WordPress, Drupal, Joomla\u2026) s\u1ebd th\u00f4ng b\u00e1o l\u1ed7i cho c\u00e1c trang kh\u00f4ng t\u1ed3n t\u1ea1i c\u00f9ng c\u00e1c n\u1ed9i dung, li\u00ean k\u1ebft \u0111\u00fang, nh\u01b0ng ch\u00fang gi\u1eef ti\u1ebfp t\u1ee5c c\u00e1c URL \u0111\u00f3. Tuy nhi\u00ean, ch\u00fang s\u1ebd c\u00f3 m\u1ed9t ti\u00eau \u0111\u1ec1 trang ch\u1ee9a t\u1eeb kh\u00f3a 404. V\u00ec v\u1eady, b\u1ea1n n\u00ean ki\u1ec3m tra trang web c\u1ee7a b\u1ea1n tr\u01b0\u1edbc khi th\u1eed b\u00e1o c\u00e1o d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n<div id=\"attachment_103\" style=\"width: 460px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2013\/11\/theo-doi-va-phan-tich-404_05.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-103\" class=\"wp-image-103 size-medium\" src=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2013\/11\/theo-doi-va-phan-tich-404_05-450x125.png\" alt=\"H\u01b0\u1edbng d\u1eabn \u0111\u1ec3 b\u1ea1n t\u00ecm ki\u1ebfm c\u00e1c trang 404.\" width=\"450\" height=\"125\" srcset=\"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2013\/11\/theo-doi-va-phan-tich-404_05-450x125.png 450w, https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2013\/11\/theo-doi-va-phan-tich-404_05.png 512w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/a><p id=\"caption-attachment-103\" class=\"wp-caption-text\">H\u01b0\u1edbng d\u1eabn \u0111\u1ec3 b\u1ea1n t\u00ecm ki\u1ebfm c\u00e1c trang 404.<\/p><\/div>\n<p>M\u1ed9t khi b\u1ea1n t\u00ecm th\u1ea5y \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o n\u00e0y th\u00ec b\u1ea1n s\u1ebd c\u00f3 m\u1ed9t danh s\u00e1ch c\u00e1c \u0111\u01b0\u1eddng d\u1eabn (URL) g\u00e2y l\u1ed7i. H\u00e3y s\u1eeda c\u00e1c trang \u0111\u00f3 b\u1eb1ng c\u00e1ch th\u00eam c\u00e1c \u0111i\u1ec1u h\u01b0\u1edbng.<\/p>\n<h3>\u0110o l\u01b0\u1eddng t\u00ecm ki\u1ebfm tr\u00ean trang (Internal Search)<\/h3>\n<p>N\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 box t\u00ecm ki\u1ebfm tr\u00ean trang 404 c\u1ee7a b\u1ea1n, b\u1ea1n n\u00ean nghi\u00eam t\u00fac xem x\u00e9t vi\u1ec7c b\u1ed5 sung box n\u00e0y. Th\u00f4ng qua c\u00e1c t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong trang n\u00e0y, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec m\u00e0 ng\u01b0\u1eddi d\u00f9ng mong \u0111\u1ee3i v\u00e0 b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin gi\u00e1 tr\u1ecb v\u1ec1 c\u00e1c li\u00ean k\u1ebft m\u00e0 b\u1ea1n n\u00ean th\u00eam v\u00e0o trang n\u00e0y. N\u1ebfu b\u1ea1n ch\u01b0a c\u00e0i \u0111\u1eb7t t\u00ecm ki\u1ebfm n\u1ed9i b\u1ed9 \u0111\u01b0\u1ee3c k\u00edch trong Google Analytics <a href=\"https:\/\/support.google.com\/analytics\/answer\/1012264?hl=en\" target=\"_blank\" rel=\"noopener\">h\u00e3y \u0111\u1ecdc b\u00e0i vi\u1ebft n\u00e0y<\/a> (thay en \u1edf cu\u1ed1i link b\u1eb1ng vi \u0111\u1ec3 xem ti\u1ebfng Vi\u1ec7t).<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng ch\u1ec9 s\u1ed1 b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 ph\u00e2n t\u00edch v\u1edbi t\u00ednh n\u0103ng n\u00e0y:<\/p>\n<ul>\n<li><b>T\u1ed5ng <\/b><b>s\u1ed1 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm (Total Unique Searches)<\/b>: s\u1ed1 l\u1ea7n ng\u01b0\u1eddi d\u00f9ng b\u1eaft \u0111\u1ea7u t\u00ecm ki\u1ebfm t\u1eeb trang 404. C\u00e1c t\u00ecm ki\u1ebfm tr\u00f9ng l\u1eb7p trong m\u1ed9t l\u01b0\u1ee3t truy c\u1eadp s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c t\u00ednh trong ch\u1ec9 s\u1ed1 n\u00e0y.<\/li>\n<li><b>S\u1ed1 l\u1ea7n xem trang k\u1ebft qu\u1ea3 \/ t\u00ecm ki\u1ebfm (Results Pageviews\/Search)<\/b>: s\u1ed1 l\u1ea7n trung b\u00ecnh kh\u00e1ch truy c\u1eadp xem trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm sau khi th\u1ef1c hi\u1ec7n m\u1ed9t t\u00ecm ki\u1ebfm.<\/li>\n<li><b>% <\/b><b>Tho\u00e1t kh\u1ecfi t\u00ecm ki\u1ebfm (% Search Exits)<\/b>: t\u1ef7 l\u1ec7 t\u00ecm ki\u1ebfm d\u1eabn \u0111\u1ebfn vi\u1ec7c tho\u00e1t trang web c\u1ee7a b\u1ea1n ngay l\u1eadp t\u1ee9c.<\/li>\n<li><b>% S\u1ed1 l\u1ea7n t\u00ecm ki\u1ebfm l\u1ea1i (% Search Refinements):<\/b> t\u1ef7 l\u1ec7 t\u00ecm ki\u1ebfm d\u1eabn \u0111\u1ebfn m\u1ed9t t\u00ecm ki\u1ebfm (t\u1ee9c l\u00e0 t\u00ecm ki\u1ebfm v\u1edbi t\u1eeb kh\u00f3a m\u1edbi).<\/li>\n<li><b>Th\u1eddi gian <\/b><b>sau khi t\u00ecm ki\u1ebfm (Time after Search)<\/b>: L\u01b0\u1ee3ng th\u1eddi gian trung b\u00ecnh kh\u00e1ch truy c\u1eadp d\u00e0nh th\u1eddi gian tr\u00ean trang web c\u1ee7a b\u1ea1n sau khi th\u1ef1c hi\u1ec7n t\u00ecm ki\u1ebfm.<\/li>\n<li><b>S\u1ed1 trang trung b\u00ecnh \u0111\u01b0\u1ee3c xem sau m\u1ed7i t\u00ecm ki\u1ebfm (Search Depth)<\/b>: S\u1ed1 trang trung b\u00ecnh c\u1ee7a kh\u00e1ch truy c\u1eadp xem sau khi th\u1ef1c hi\u1ec7n t\u00ecm ki\u1ebfm.<\/li>\n<\/ul>\n<h2>K\u1ebft lu\u1eadn<\/h2>\n<p>Nh\u01b0ng ch\u00fang ta \u0111\u00e3 bi\u1ebft \u1edf tr\u00ean, l\u1ed7i s\u1ebd lu\u00f4n x\u1ea3y ra v\u00e0 ch\u00fang ta n\u00ean chu\u1ea9n b\u1ecb cho \u0111i\u1ec1u n\u00e0y. Ch\u00fang ta ph\u1ea3i \u0111\u01b0a ra nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch t\u1eddi ng\u01b0\u1eddi d\u00f9ng khi h\u1ecd \u0111ang r\u1ea5t b\u1ef1c b\u1ed9i v\u00e0 gi\u00fap h\u1ecd c\u1ea3m th\u1ea5y d\u1ec5 ch\u1ecbu tr\u1edf l\u1ea1i. M\u1ee9c \u0111\u1ed9 ki\u00ean nh\u1eabn v\u00e0 th\u00f4ng c\u1ea3m trong m\u00f4i tr\u01b0\u1eddng online \u0111ang gi\u1ea3m \u0111i v\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 m\u1ed9t t\u00e1 c\u00e1c l\u1ef1a ch\u1ecdn kh\u00e1c \u0111\u1ec3 b\u1ecf \u0111i, v\u00ec v\u1eady c\u00e1c website kh\u00f4ng th\u1ec3 \u0111\u1ec3 m\u1ed9t l\u1ed7i nh\u1ecf t\u1edbi ng\u01b0\u1eddi truy c\u1eadp.<\/p>\n<p>B\u00e0i vi\u1ebft d\u1ecbch t\u1eeb <a href=\"http:\/\/analytics.blogspot.com\/2013\/09\/monitoring-analyzing-error-pages-404s.html\" target=\"_blank\" rel=\"noopener\">Monitoring &amp; Analyzing Error Pages (404s) Using Analytics<\/a>.<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o th\u00eam v\u1ec1 vi\u1ec7c<a title=\"Tracking c\u00e1c trang b\u1ecb l\u1ed7i 404 trong Google Analytics\" href=\"https:\/\/tiendathoang.com\/vietanalytics\/?p=63\"> theo d\u00f5i v\u00e0 x\u1eed l\u00fd c\u00e1c trang b\u00e1o l\u1ed7i 404 t\u1ea1i \u0111\u00e2y<\/a>.<\/p>\n<p><i>B\u1ea1n ngh\u0129a sao v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch \u1edf tr\u00ean, VietAnalytics r\u1ea5t mu\u1ed1n nghe \u00fd ki\u1ebfn c\u1ee7a b\u1ea1n \u1edf d\u01b0\u1edbi?<\/i><i><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong b\u00e0i vi\u1ebft n\u00e0y t\u00f4i s\u1ebd tr\u00ecnh b\u00e0y m\u1ed9t v\u00e0i k\u1ef9 thu\u1eadt gi\u00fap b\u1ea1n x\u1eed l\u00fd c\u00e1c trang l\u1ed7i, g\u1eafn k\u1ebft kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00e1c c\u00e2u h\u1ecfi t\u00f4i c\u1ed1 g\u1eafng tr\u1ea3 l\u1eddi bao g\u1ed3m: L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t trang 404? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 theo d\u00f5i l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o c\u00e1c trang l\u1ed7i 404? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u c\u00e1c trang 404?<br \/>\n <a href=\"https:\/\/tiendathoang.com\/vietanalytics\/2013\/11\/06\/phan-tich-cac-trang-404-bang-google-analytics\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":97,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[6,10,13],"class_list":["post-94","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyzing","tag-404-error","tag-advanced","tag-google-analytics"],"jetpack_featured_media_url":"https:\/\/tiendathoang.com\/vietanalytics\/wp-content\/my-uploads\/sites\/5\/2014\/11\/feature-404-page.jpg","_links":{"self":[{"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/posts\/94","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/comments?post=94"}],"version-history":[{"count":2,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/posts\/94\/revisions"}],"predecessor-version":[{"id":264,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/posts\/94\/revisions\/264"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/media\/97"}],"wp:attachment":[{"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/media?parent=94"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/categories?post=94"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tiendathoang.com\/vietanalytics\/wp-json\/wp\/v2\/tags?post=94"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}